3. Front Cover Deconstruction
The top strapline drawers the readers eye
Over selling the
upwards and how they refer to is as ‘the only Iconic Masthead
fact they have a
interview’ creates the feeling of exclusivity
free gift to really
try draw the
reader in. Also as
Overlapped image
Tagline is in the left shows the importance
third which is of the band
unusual as it is
usually above or
below the image, it is Cover lines
thought the readers down the side
eye is drawn to the which makes
left third when they the page quite
first look at the front busy
cover
The use of the
band logo The used red, white
reinforces how and black colour looks
famous the band is sleek and simplistic
and to catch the
eye of ‘The Jam’
fans
Although the
two tone and
Free gift included on the
ranging in size
front draws the audience
is eye catching
to want to buy the
magazine as you are not
only getting a magazine,
but a free compilation CD
Overall I felt the page was too busy the red, white and black colour scheme complete the band ‘The
Jam’, but the free gift do not complement the colour and looked quite garish.
4. Contense Page Deconstruction
The plain
background
works well in
contrast with the
colour scheme Iconic logo
She almost looks like a
The range in font size painting which gives the
draws the readers to page some arty elements .
certain parts of text
first.
The layout of the
text forming
around Florence's
Simplistic layout looks
body keeping the
elegant and stylised fits in
page simplistic
well with the genre of music
mojo features
Its interesting how
they out the contense
on the left third as it
is thought that the
reader will look at The image of Florence Welsh
that part of the page from ‘Florence and the Machine’
first reinforces how Mojo look at the
more alternative music genre
Red and white and gives you an insight into the
colour scheme contense of the magazine, even
looks arty, but with out having read the
still very contense page.
elegant
Overall I felt the simplicity of the contense page fit in perfectly with this genre of magazine and they
only give the key information without having to ramble and don’t over categories the pages.
5. Further Contense page
deconstruction
Where it is published and Its where a large amount of
where such loved band as Mojo magazines are sold This place changes
The Beatles who are regularly as it is the
regularly featured are from city of where the cover
and many other greats band feature comes from
featured in Mojo
6. Target Audience
Mojo magazine genre range from rock to
alternative to reggae and ska so has a wide
span of genres, but all artist are usually well
respected in the music industry so you
wouldn’t expect to see Cheryl Cole featured in
the magazine. But overall you would say the
main genre they seem to always go back to is
rock. The ages range from late teens 18 – 40 to
middle aged people. This is largely because
they mostly feature older bands, but from
time to time they will feature more modern
bands which draws in the students. The
gender focus of the magazine seems to lean
towards the more male side of things, but
does not specifically include male focused
articles so does not directly focus on a male
audience. Its a largely middle class audience
as they live the more bohemian life style and
are most commonly into alternative and rock
music.
7. Mojo the institution
The first issue of Mojo as shown to the left
was published November 1993 which as
you can see featured the likes of John
Lennon and Bob Dylan which gave them a
good start to the music magazine industry
as it show how high quality the features
are going to be in future issues. Although
they have been criticised for mainly
feature classic rock bands such as The
Beatles and Queen as time has gone on
they have introduced more recent bands in
there issues. The founding editor of mojo
Paul Du Noyer previously had edited for
the likes of NME and Q. Mojo regularly
release issue every month. Mojo regularly
put in a compilation CD in their
magazines which are usually in reference
to the main feature of that issue. Although
was originally owned by Empa in 2008
was sold to the company Bauer.
8. Article Deconstruction
The panel of images at the top adds colour to the
page and works well in contrast with the plain text,
almost acts as a border
The inclusion of the
Simple column features top hits in a
layout with a plain separate boxes and
font and white including album pictures
background, but they again breaks the chunks
use a range of sizes of text up and adds
for the font to break textures to the article,
the columns up into but still fits in with the
paragraphs and make simplstic layout of the
it easier for the text without cluttering
readers to follow the page
The black and white
photo works well
with the black,
white and grey
The key quotes have colour scheme
been pulled out and surrounding the
made bold. In text and gives it a
contrast with the vintage touch
simplistic text it is
eye catching and
breaks up the big
chunks of text
9. Types of articles featured
1. The main article is the cover story which
usually consist of an interview and then
sometimes they have an extra cover story
feature if the front cover has more then one
band on it.
2. Then they include between 4 to 5
interviews with a range of other bands who
they often focus on a specific topic with
like a recent gig or album releases.
3. Then includes a section called filters which
look at books, albums, reissues, film
screenings and live performance of the
month.
4. Adverts
5. Competition which usually includes a
crossword.
6. Ask Fred page where readers send in
question mostly about music debates.
7. How to buy page were the readers vote the
top ten songs of a chosen musician or band.
8. Final page is the is called ‘Hello Goodbye’
which features an band and looks there
story together and then what happened
after they split up.
10. Tone of the Magazine
The tone of writing in Mojo is
easy going with a mixture of
formal vocabulary. The sense of
humour used is dry and includes
many witty comments. Most
jokes made are going to only be
laughed at by the older
generation as most includes
inside jokes that if you’re not in
with you won’t understand . The
writing oozes middle class.
Although it can be formal at
times it has a bohemian tone to it
which is why I can see it would
appeal to the middle class
audience as they are commonly
known for living the bohemian
lifestyle.
11. Featured Adverts
Most of the adverts inside Mojo are for gigs and festival which they
have a separate section for at the back of the magazine. Usually
have at least one clothing advert for shops such as American
Apparel or Fred Perry. The occasional advert for alcohol usually a
beer brand , but sometimes a spirit like Smirnoff Ice. Maybe a car
advert . Always be an advert for a music shop like HMV and an
advert for a recent album release, but only that fits in with the
genre of music they would usually feature.
12. Website Analysis
The website includes tabs to recent
music news. A features tab which
has disc of the day, blog,
interviews, competitions, photo
gallery, videos and mojo extras.
Has a Mojo message board, Mojo
shop and so on. The website has
most of the things you would
expect to find on a music magazine
website, but doesn’t have the issue
for free online although offers
subscriptions to the magazine
which is not free either. The most
interesting part of the page is the
ticket of the day tab where you can
get tickets for quite a few bands on
that day you check the website. Its
interesting how although you have
a lot of information you do not get
a look into everything featured in
the magazine so means people have
to by the magazine.
