Provides an overview of the career achievements of iconic CEOs such as Meg Whitman, Jack Welch, Andrea Jung, Ricardo Semler, Steve Jobs, Rupert Murdoch, Gail Kelly, Indra Nooyi and Carly Fiorina

1. James Hunt
Trimester 2, 2013
Iconic Leaders – Timelines of Accomplishment
GSBS6004 – Organsiational Behaviour & Design

2. 1976: Started
Apple in a
Silicon Valley
garage with
Steve Wozniak
1985: Jobs loses power
struggle with Apple’s Board
of Directors
Founds NeXT (1985), then
PIXAR Animation Studios
(1986)
1996: Apple’s
buyout of NeXT for
$ 429 million
1997: Jobs
appointed Interim
CEO of Apple
Nov 5 2009:
Fortune
magazine
names Jobs
CEO of the
Decade
October 5 2011:
“Steve Jobs was
simply the greatest
CEO of his
generation.”
Rupert Murdoch
Steve Jobs (1955Steve Jobs (1955 –– 2011)2011) –– Apple Co-Founder and CEOApple Co-Founder and CEO
1989: Named Entrepreneur
of the Decade
2000: Apple appoints Jobs
Permanent CEO

3. 1980s: Management
Consultant at Bain &
Co.
Eventually becomes
Vice President.
March 1998:
becomes EBay CEO,
with 30 employees &
$ 4 million in annual
revenue.
EBay is divided up
into multiple business
units and modernised
with state of the art
web-enabled
technology.
Nov. 2007: Steps down
as CEO, but remains on
the board until 2008.
Ebay has 15,000
employees globally, and
annual revenues of
$ 8 billion
Meg WhitmanMeg Whitman –– EBay CEO 1998 - 2007 & HP CEO from Sept.2011EBay CEO 1998 - 2007 & HP CEO from Sept.2011
Born August 4th 1956
Educated at Princeton, and
Harvard (MBA)
1979: Brand manager at
Procter & Gamble
EBay has a black and white website
with courier font. The site crashes
for 6 hours on Meg Whitman’s first
day at the office.
EBay purchases
Paypal, then Skype
Feb 2009 – Nov 2010:
Runs for Governor of
California – defeated by
Jerry Brown (Democrat).
Jan 2011: Joins
HP Board.
Sept 22:
Appointed CEO
of Hewlett
Packard
$ 4 million Annual Revenue $ 8 billion

4. Ricardo Semler –Ricardo Semler – CEO of SEMCOCEO of SEMCO (Revenue growth 1980 – 2011)(Revenue growth 1980 – 2011)
1980: Youngest Harvard
MBA Graduate – Age 21
1982: Appointed CEO,
commenced
restructuring the
company
1985: Fainting spell sparks
philosophical shift.
Commencement of sweeping
employee empowerment
initiatives
1989: Managing Without
Managers - HBR
1993: Publishes Maverick
1994: HBR Article
Why My Former
Employees Still
Work for Me
2003: The Seven
Day Weekend
2013: Guest speaker
on the world circuit,
visiting professor at
Harvard and MIT’s
Sloan School of
Management, and
major shareholder at
SEMCO
$ 4 million USD $ 212 million USD S 240 million USD
1980 2003 2007

5. 1979:
The News
Corporation is
established
1987: Murdoch
crushes British Print
Unions and regains
profitability of British
newspapers
1993: Buys Star TV
in China and
establishes a
satellite network
2011: Murdoch's empire includes 174
newspapers worldwide, TV stations on five
continents (35 in the USA), book
publishers, magazines, radio stations,
sports teams and arenas, satellite
television providers, movie studios, and
Internet companies.
Rupert Murdoch (1931Rupert Murdoch (1931 –– present)present) –– Newscorp CEONewscorp CEO
2010: Forbes Ranked 13th
Most Powerful Person in
the World
1986: Creates Fox Broadcasting
Company in the USA
1953: Murdoch aged 22,
returns from Oxford
upon his father’s death
to become Managing
Director of News Limited

6. Rupert Murdoch (1931Rupert Murdoch (1931 –– present)present) –– Newscorp CEONewscorp CEO
. . . missing schoolgirl
Milly Dowler who was
later found murdered.
The scandal resulted
in News International
closing its biggest
selling paper, the
News of the World,
and dropping a
takeover bid for
satellite broadcaster
BSkyB.
July, 2011
A scandal over phone
hacking by Britain's
biggest selling newspaper
has escalated after it
emerged police were
investigating the News of
the World who allegedly
hacked the phone of . . .

7. 1995: Ma founded China
Yellowpages, China’s
first internet company
1999: Founded
Alibaba.com – China-
based B2B marketplace
site
2005: Named by Fortune
as one of the 25 most
powerful
businesspeople in Asia
2007: Businessperson of
the Year - Businessweek
2008: Nominated as
one of the 30 World’s
Best CEOs
2009: Time Magazine
nominated Ma as one of
the 100 most influential
people in the world
2013: Ma as
Chairman (and
CEO until May
2013) of Alibaba
Group – a holding
company with 6
major
subsidiaries.
1988: BA in English from
Hangzhou Teacher’s College
Lecturer in English and
International Trade at
Hangzhou Dianzi University
Jack Ma – Founder, Chairman and CEO of Alibaba GroupJack Ma – Founder, Chairman and CEO of Alibaba Group

8. Jack Welch – CEO at General Electric 1981 - 2001Jack Welch – CEO at General Electric 1981 - 2001
1981: Promoted to
CEO of GE
Shareholder Value
speech in New
York City
1985: Downsizing – GE
employees reduced to
299,000 (down from
411,000 in 1980)
1995: Six Sigma
quality program
adopted from
Motorola leads to
massive revenues
1999: Fortune
magazine names
Welch Manager of
the Century
2001: Sept. 7
Jack Welch
retires from
GE
GE Market Value
$ 13 billion $ 157 billion $ 280 Billion
BSc, Chem. Eng, U. Mass
MSc, PhD Univ of Illinois

9. Jill Barad –Jill Barad – President, CEO and Chairman at Mattel 1997 - 2000President, CEO and Chairman at Mattel 1997 - 2000
1973: BA - Queens College
1981: Joins Mattel (product manager)
1990: President, Mattel USA
1992: President and COO
1993: Barbie sales plateau
1995: Barad launches
new marketing
campaign for Barbie
Dolls
Barbie sales generate
revenue of $1.4 billion
representing 35% of
Mattel’s gross revenue
1997: President,
CEO and
Chairman at
Mattel
2000: Jill Barad
resigns as CEO and
received $ 1.2
million annual
pension as part of
her $ 50 million
compensation
package

10. Carly Fiorina –Carly Fiorina – CEO and Chairman at HP 1999 - 2005CEO and Chairman at HP 1999 - 2005
1976: BA – Stanford University
1980: MBA in Marketing –
University of Maryland
1989: MSc in Management – MIT
Sloan School of Management
1998: Senior
executive Lucent
Technologies
Fortune Magazine -
Most Powerful
Businesswoman
1999: CEO and
Chairman at HP
First woman to lead
a Fortune 20
Company
2000: Initiates plans
to break up HP and
re-structure the
company.
Compaq merger
strategy announced

11. Carly Fiorina –Carly Fiorina – CEO and Chairman at HP 1999 - 2005CEO and Chairman at HP 1999 - 2005
2002: HP merges with
rival computer
company Compaq
Board member Walter
Hewlett vehemently
opposes Compaq
merger
2003 – 2005: Walter
Hewlett continues to
question Fiorina’s
strategic decision-
making capabilities
2005: HP board
forces Fiorina to
resign
2010: November
California Senate
candidate for
Republican party –
Narrowly defeated
by Democratic rival
Barbara Boxer
amidst massive
media attention

12. Andrea Jung – CEO (1999) and Chairman (2001) at AvonAndrea Jung – CEO (1999) and Chairman (2001) at Avon
1994: Joins Avon
as President of
Product Marketing
1996: President of
Global Marketing
1998- 9: COO at Avon
Begins planning and
executing Avon’s
long terms growth
strategies
Nov 1999: CEO
2001: Chairman and CEO
Ranked 4th
on Fortune’s list
of 50 most powerful women
in US business
2008: Joins
Apple’s
Board of
Directors
2010: Avon
sales have
increased by
30% since 1999,
and profits by
40%
1995 1999 2000 Annual Revenue 2010
$ 4.5 billion $ 5.3 billion $ 5.7 billion $ 10.86 billion
Graduates from Princeton
Magna Cum Laude

13. 1977: BA and
Dip. Ed.
University of
Capetown,
South Africa
1986-7:
Completes
MBA with
Distinction
whilst pregnant
1990: Promoted to Head of HR
at Nedcor Bank
1997: General Manager ,
Strategic Marketing,
Commonwealth Bank, Australia
Feb 2008:
Westpac CEO
May 2008:
Takeover of St.
George Bank
2010: Forbes 8th
Most Powerful
Woman in the
World, ranked
above the Queen
and Andrea Jung
Gail KellyGail Kelly –– Westpac CEO: Feb 2008Westpac CEO: Feb 2008 –– presentpresent
1980: Joined Nedcor Bank as a
Teller – Fast-tracked into
accelerated management training
program
2002: CEO, St. George Bank

14. Corporate Career:
Asea Brown Boveri (India)
Johnson & Johnson (India)
Boston Consulting Group
(US)
Motorola (US)
Pepsi (US)
Ranked third on
the 2008 and
2009 list of The
World's 100 Most
Powerful Women
by Forbes
magazine.
Fortune magazine
has named Nooyi
number one on its
annual ranking of
Most Powerful
Women in business
for 2006, 2007, 2008,
2009 and 2010.
INDRA NOOYI – Chairperson (since 2007) and CEO (since 2006), Pepsi.
B. Sc. (Chemistry,
Physics, Maths) Madras
Christian College, India.
Masters degree – Finance
& Marketing, Indian
Institute of Management,
Calcutta.
Masters degree – Public &
Private Sector
Management, Yale
University School of
Organization and
Management
2008: Named
one of America’s
Best Leaders by
US News and
World Report.
2009: Named
CEO of the Year
by Global Supply
Chain Leaders
Group

15. INDRA NOOYI – Chairperson (since 2007) and CEO (since 2006), Pepsi.
Nooyi is widely recognised as a highly effective leader, both within her organisation,
and in the broader national and international business and political
communities.
Fortune magazine has named Nooyi number one on its annual ranking of Most
Powerful Women in business for 2006, 2007, 2008, 2009 and 2010. In 2011
and 2012 Nooyi was ranked second.
The Fortune ranking criteria is four-fold: the size and importance of the woman’s
business in the global economy, the health and direction of the business, the
arc of the woman’s career, and social and cultural influence.

16. INDRA NOOYI – An influential and internationally recognised leader
Public Service Career:
• Board Member, Yale University.
• Member of the Board of Trustees of Eisenhower Fellowships, an international
leadership exchange program.
• Board member of the Lincoln Center for the Performing Arts, in New York
City.
• Serves as a member of the Foundation Board of the World Economic Forum,
International Rescue Committee, Catalyst (a human rights organisation).
• Currently serves as Chairperson of the U.S.- India Business Council.

17. INDRA NOOYI – Chairperson and CEO, Pepsi.
Key Leadership Strengths:
• Career focused
• A highly adept and experienced strategic thinker
• An excellent communicator
• Considered charismatic
Leadership Style:
• Hard-working
• Collegial
• Considerate
• She views employees at PepsiCo as her extended family.

18. Iconic CEOs – Profile evaluation
Five Perspectives for the evaluation of CEO Leadership
1. Personality (eg: Branson, Semler Vs. Fiorina, Welch)
2. Values (eg: Roddick V. Murdoch)
3. Utterances (eg: Welch’s shareholder value speech in
New York V. Semler’s employee empowerment claims)
4. Behaviours (eg: Welch’s aggressive defence of GE’s
alleged culpability in polluting the Hudson river V.
Roddick’s strong actions on environmental issues)
5. Results (eg: share values, revenue growth V. employee
commitment, innovative organisational culture)

19. Transformation of GE in 1980s – 1990sTransformation of GE in 1980s – 1990s
1981 1988 1990
Sold out more than 200
business units and 70
acquisitions
Delayering and
downsizing
Replaced 12 of his 14
business heads
Developing leaders
Work out
Best Practices
Going Global
Boundaryless behaviors
Service business
E-Business

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