6. “Though social media has been embraced by
younger active-duty troops, older veterans are
the largest users of VA sites such as Facebook. “
40% of veterans using VA Facebook
pages are 45+
9% are younger than 25.
Brandon Friedman
VA's director of online communications
7. What do I post?
• 80% Jabs
– Sharing stories through micro-content,
originally curated
• 20% Hooks
– Event promotion (Veteran’s Day programs,
July 4th programs, Vet Togethers, etc)