Benchmarking shows more than two-thirds of JCC members have smartphones. Learn how your JCC can put these devices at the core of your JCC’s marketing strategy.

1. Think Mobile First
March 2014

2. State of Mobile
How to Optimize for Mobile
Why Mobile Apps
The JCC in the Mobile Age

3. State of Mobile
75%of JCC members and participants have smartphones,
compared to 48% of US population and 62% of mobile phone users.

4. State of Mobile

5. State of Mobile
60,000+guides have been downloaded in
the JCCs of North America App

6. State of Mobile
20%of website traffic to JCC websites is from a smartphone.

7. 69% 31%
Mobile Friendly Websites

8. Emails Read on a Smartphone
48% of E-mails Are Read on a Smartphone

9. Social Happens on Mobile
914 min/mo spent on FB Mobile • Avg session is 63 seconds

10. Our Life is Filled With Screens

11. Our Life is Filled With Screens

12. Our Life is Filled With Screens

13. Huge Mobile Advertising Opportunity

14. Advertising Opportunity
Advertising Targeting Options
1. Geography
2. Language
3. Age
4. Gender
5. Workplace
6. College
7. Interests (including job titles)
8. Categories
9. Your own email lists
10.Relationship status
11. Education level
12.College major
13.School

15. How to Optimize
for Mobile

16. Understand What Mobile Users Want

17. Google Mobile Recommendations
Recommended Mobile Solutions
1. Responsive Site
2. Dynamically serving different
HTML on the same URL
3. Separate mobile URLs

18. Google Mobile Recommendations
Recommended Mobile Solutions
1. Responsive Site
2. Dynamically serving different
HTML on the same URL
3. Separate mobile URLs
Easiest to Implement
1. Separate mobile URLs
2. Dynamically serving different
HTML on the same URL
3. Responsive Site

19. Creating a Mobile Site

20. Recommended E-mail Optimizations
•Keep E-mails Clean with
Simple Layouts
•Make Call to Action Buttons
Tap Friendly (Apple suggests
44x44 pixels)
•Test, test and test again
(Litmus or Mailchimp)
•Mobile-friendly Landing Page
•Subject Line More Important
Than Ever

21. Recommended Social Optimizations
• Micro-Content
• Use Apps that Create Content
• Give Users Prompts
• Promote Check-Ins
• Use Facebook & Twitter Meta
Tags
• Use Video / Keep it Short

22. General Rules of Thumb
• Post content, not PDFs
• Mobile friendly video
(YouTube)
• Give option to view full site
• Prioritize pages to optimize
• Make testing on mobile a key
step on your checklist

23. Why Mobile Apps

24. What are apps good for?
•Schedules
•Feedback
•Sending Messages
•Social Media
Interaction
Apps are great for…

25. Apps and Mobile Websites are Different
•Push Messages
•Notifications and Alarms
•No load time
•Personalized experiences through sign-in
•Cross-device syncing
•New developments - iBeacons
Apps Use Your Device’s Features

26. The Big Picture
A Vision of Success
•When is my spin class tomorrow?
•Isn’t there a free lecture tonight? Maybe I can
register from my phone.
•I wonder what the JCC’s hours are through
Passover.
•Oh, there’s an emergency closure!
•Did you hear that the JCC just received a $1
million gift to build an annex?

27. Program Information

28. Short Digression on iBeacons
•Low energy
•Small
•Inexpensive (~$10 each)
•Universally recognizable by mobile devices
iBeacon Facts

29. JCCs of North America App
What’s Coming?
•Desktop web version with session registration
components
•Networking with other members
•iBeacon scavenger hunts, geo-targeted
messaging, and check-ins

30. A Case Study in Mobile
Dan Baer, Camp Operations Officer at Camp Inc.

31. Goal
=
Connec:ons
&
Engagement

33. Analy&cs
by
Device
Type
70%
Desktop
20%
Mobile
10%
Tablet

35. Responsive
Mobile
Views/Month
Boulder
JCC
850
Month
Camp
Inc.
500
Month

36. App
673
Downloads

37. Olark
Live
Chat

38. Oh…and…Social
Media

39. Tools
=
Responsive
Design
App
Live
Chat
Social
Media

40. Questions?
?