Mall Digital 6s more than double spontaneous brand awareness and increase spontaneous ad awareness by 61% according to a new study from JCDecaux. The cumulative effect of Mall Digital 6s also helps drive positive brand perceptions and build trust while increasing recommendation, consideration and purchase intent by almost 50%. When adding M-Vision to the mix, it creates extra standout and increases advertising attribution to the mall environment by 38%, while further promoting premium brands through higher consideration and recommendation.

1. T H E D E S T I N A T I O N O F C H O I C E
The Power of Big 3 is a new study from JCDecaux which analyses the effect of adding premium
large format sites to small format campaigns. In summary this research shows:
• Mall Digital 6s more than double spontaneous brand awareness
and furthermore increase spontaneous ad awareness by a further
61%
• The cumulative effect of Mall Digital 6s also help drive positive
perceptions of brand statements, such as ‘renowned’,
‘fashionable’ and ‘desirable’, whilst the frequency continues to
help build increasing levels of trust
• Mall Digital 6’s amplify levels of recommendation, consideration and purchase intent by
almost 50%
• When adding M-Vision to the media mix, this creates extra standout and increases
advertising attribution to the mall environment by a further 38%
• It also helps promote the notion of premium with a further increase seen in consideration
and recommendation for the test brand
Please contact _ukinsightteam@jcdecaux.co.uk for more information