Presentation of Rob van Kranenburg, the founder of www.theinternetofthings.eu.

1. council

7. Trend 1: The nature of ‘Success’ is
changing
Stinchcomb: person as ‘1’ = 0.6 generic influence (gender, schooling,
work, ethnicity….) 0.4 –idiosyncratic: you as you
Scale to a million and 0.6 you steer on, individual becomes 0,004 =
lone dissent, strange, = manageable by the system
So that is why you are always urged to ‘grow’.
To grow is to be successful but within a set of tools that define and rule
you.
Internet has changed the ratio and now more like 0;5, 0;5: individuals
have far greater reach and influence.

9. Trend 2: The Nature of the ‘Digital’ in
changing
Driver today is IoT, Internet of Things (aka pervasive computing,
ubicomp, ambient intelligence… )
Triangle is leading:
1 human and system pull for data and info,
2. need of logistics to individuate every item on the planet (RFID, NFC,
QR codes, barcodes), see ONS by GS1.org,
3; IPV6 , IP in any item that can have software= toothbrushes, washing
machines, cars….

10. “There’s an app for that
Freelance workers available at a moment’s
notice will reshape the nature of companies
and the structure of career.”
HANDY is creating a big business out of small
jobs. The company finds its customers self-
employed home-helps available in the right
place and at the right time.
In San Francisco—which is, with New York, Handy’s hometown, ground zero for
this on-demand economy—young professionals who work for Google and
Facebook can use the apps on their phones to get their apartments cleaned by
Handy or Homejoy; their groceries bought and delivered by Instacart; their
clothes washed by Washio and their flowers delivered by BloomThat. Fancy
Hands will provide them with personal assistants who can book trips or
negotiate with the cable company. TaskRabbit will send somebody out to pick
up a last-minute gift and Shyp will gift-wrap and deliver it. SpoonRocket will
deliver a restaurant-quality meal to the door within ten minutes.

11. Trend 3: The Nature of the ‘Power’ in
changing
IoT is seamless flow between
BAN, Body Area Network – wearables (Example Google Lens-Glasses)
LAN, Local Area Network – home –smart meters (Example Google Powermeter – NEST)
WAN, Wide Area Network – connected car – (Example Google Car-Automotive)
VWAN, Very Wide Area Network – smart city – (Example Google.org + dream of
open data event and get a mail in the morning: we sponsor)
These gateways must be in public hands. Or smart cities for 10.000 and Mad Max in
between
The fight is not privacy or security in IoT, it is solidarity.
Open data is not enough. OTT parasite on it. The platform and all added value must be
in public – as organized network- hands.

14. A comprehensive solution for the 21th century; long
term but start now!

16. Trend 4: The Nature of Business is
changing
Business models can currently change with adding a new use case.
Boeing has 200 items with separate monitoring items. Can no longer
hide cost or overhead to end users who need the real time flow.
The Cisco’s are getting worried. The transparency is showing their
bloated invoices.
The BPM’s is getting worried. Clients are asking what is in the black
box? SME build semantic layers for fraction of the cost.
IoT is disruptive and working in favor of radical transparency.

18. Leasing
Dynamic Pricing: With realtime data
comes just in time pricing.
Life time customers: to grow with their
needs
Recycling and re:use: People care about
authentic sustainability

19. “For retailers – and for the hospitality and travel industry
before it – dynamic pricing has helped maximize revenues in a
high-cost, low-margin world. In the case of retailers
specifically it has also proven to be a great offense against
showrooming, precisely because the prices are always
changing.
Basically all retailers do it to some degree or another—
Amazon is a great example but so are brick-and-mortar
retailers like Sears and Wal-Mart. It is Uber, however, that has
come under fire for the practice from its customers, as MIT
Technology Review recently noted.
Thanks to its reliance on what it calls ‘surge pricing’— meaning
that during times of high demand, Uber raises its prices, often
sharply—the company has been accused of profiteering and
exploiting its customers. When Uber jacked up prices during a
snowstorm in New York last December, for instance, there was
an eruption of complaints, the general mood being summed up
by a tweet calling Uber ‘price-gouging assholes.’
Uber is taking greater care to explain its pricing policies and
in some cases it is bowing to the conventional opinion that
surge pricing is unfair. It recently reached an agreement with
New York’s attorney general to cap surge pricing in
emergency situations, for example.”
http://www.forbes.com/sites/erikamorphy/2014/08/31/
dynamic-pricing-in-a-post-uber-world/

20. Online and offline
Domains have to work together and
not compete on IoT Infrastructure. It is
a horizontal operation that will
change all bakers, all shoeshops, all
supermarkets, all forms of work,
including for example accountancy.

21. Online and offline
A 2013 paper by Carl Benedikt Frey and
Michael Osborne, of the University of
Oxford, argued that jobs are at high
risk of being automated in 47% of
the occupational categories into
which work is customarily sorted. That
includes accountancy, legal work,
technical writing and a lot of other
white-collar occupations.

22. SocioTal aims to contribute to an IoT default view on security and privacy
where the actual use and context of daily interactions of people through the
actions of their devices – location, accelerometers/f2f enablers - is
strengthening their final reputation score in a local system as a whole and
thus strengthens the overall security and trust of using IoT devices close to you
and in your home and neighborhood.
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23. Internet of Things Meetups in Gent, Guildford,
Grenoble, Santander, Novi Sad
01 2014: 26.000, now 90+
The Meetup are organized as part of the Sociotal engagement strategy
¨ create awareness about IoT and try to understand what could be the
problem that IoT solutions could face and the gap that SocIoTal will try to
fill with its solutions.
¨ many practitioners want to understand how to make money with IoT and
other that wants to understand how IoT can help their own business, while
other are more interested to social aspects related to IoT.
¨ many requests from people that want to understand how the IoT related to
smart cities and our daily life.
¨ use the dev capabilities in the Meetups as focus group and local community
building (citizen centric services focus of SocioTal)
18/02/15SOCIOTAL Project Overview
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24. SocioTal IoT Meetup Santander
18/02/15SOCIOTAL Project Overview
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25. SocioTal IoT Meetup Gent
18/02/15SOCIOTAL Project Overview
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26. SocioTal IoT Meetup Novi Sad
18/02/15SOCIOTAL Project Overview
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27. 2. On methodology: Co-creation
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18/11/2014 SOCIOTAL Year 1 Review, Brussels

28. New forms of quality assessment
¨ In IoT-I (http://www.ethicsinside.eu) we identified a gap between the policy
recommendations, Privacy Impact Assessment Frameworks and academic
research on the one hand and the start-up reality of IoT on the ground.
¨ SocioTal ivestigates new formats of quality in gaining data, information
and knowledge. In Y1 the first iteration consisted on gaining input,
feedback and information on IoT as a reality in business by forming Internet
of Things Meetup Groups , building co-creation formats for gaining
structured input from end users with the partners in the pilot cities, doing co-
creation workshops with end users, and desk research.
¨ In Y2 the interrelation will be investigated further. In Y3 (D6.4, M33) we
will provide the validated iteration of the methodology as part of the
SocioTal toolkit and best practices guide for local policy makers and cities.
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29. Co-create the Internet of Things |
Workshop description29
• multi-stakeholder workshops to co-create meaningful Internet of Things
solutions
• enable structured end-user involvement in the fuzzy front-end of the
design- and development process of Internet of Things projects.
• based on proven service- and interaction design methods
• process is made tangible by a specially designed toolkit consisting of
interaction cards, laser-cut artifacts and device templates to interact
with.
• In only two and a half hours the participants are enabled to develop a
full use case containing a scenario, system overview, data flow, device
selection, interface design and requirements.
• workshops are concluded with a discussion about ethics, business models
and security, in order to evaluate the feasibility of the resulting use case.

30. Co-creation: preparatory workshops with the partner
Cities
¨ The structure of the session easily guides users to create a complete description of a
new UC
¨ In the case that the UC is already described, it allows to discover the point of view
of the final user who could identify new requirements, and descriptions about what
really are new valuable functionalities for them
¨ It is a more visual, enjoyable, and collaborative way to introduce people within the
IoT and to take advantage of all their ideas to elaborate or re-elaborate the UCs
¨ The materials used allow the users to visualise abstract ideas
¨ Allows us to discover users’ reaction to the UC, acceptance and barriers. Also, it
allows to explore the availability of devices which at the end could be translated
into the acceptance of a new service or the necessity of change technological
aspects of the UC
¨ It is interesting way to capture potential users in pilots and trials
¨ In order to have success in future co-creation workshops with final users, it would be
necessary to select appropriate UCs to explore in these sessions and to find people
with profiles that could enrich the proposed UCs
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31. Co-creation Santander
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32. Co-creation Novi Sad
¨ significant influence on our daily life. We were also directed to think
how devices may share information with one another, which could
lead to community-backed services such as an automated
neighbourhood watch and how the futuristic storage system lets
numerous wired devices such as heating systems or security cameras
stream data into a storage layer, which then replicates the data into
a secure off-site storage location, such as a public cloud, for sharing
with other sensors in other homes.
¨ empower citizens to take power back into their own hands. After all,
it is up to us to determine how we take control and create new ways
of life (and work).
¨ this network may have the power to reshape our cities and yet it
seems that it is being built with little public knowledge. Even more so,
it may have huge implications on our wider society.
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33. Co-creation: Direct input for the SocioTal pilots
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34. Pilot example: Mood of the City
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¨ Year 2/3: Pilot in Novi Sad
-­‐ Evaluating Mood of the city (DNET)
§ There are previous approaches for assessment of
peoples’ mood [moodx1] and happiness [happ1]
[happ2]. We have tried to provide a joint metric
that will help citizens to measure mood in the city
by introducing contextually different parameters
[xx2] to previous approaches.
§ This trial will allow the evaluation of the mood of
the city enabler that offers to the users a method
to evaluate their mood based on data entered
(i.e. current image of themselves and answers to
the specific question) as well as based on current
environmental data collected from Ekobus device
[ref](Figure xx).