Social Funding - Nonprofit Social Media Fundraising
1. Fundraising through the Power of Story Leveraging Social Media to Connect and Prosper http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/
2. What we’ll talk about... Tying traditional strategy and new tools together The Future is Social Tapping into Human Motivation Social Media Success Social Media Tools Online Fundraising Tools http://http://www.flickr.com/photos/ittel/3157340508/sizes/l/in/photostream//
3. Humans Want to Meaningfully Connect Traditional to Social http://www.flickr.com/photos/50203533@N00/226628124/
8. It’s More Important Than Ever Use all the Help You Can Get Working alone cuts creativity & ingenuity Involvement = Improvement http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/
9. Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
19. How Do You Want to Make the World a Better Place? Tell Your Story Online
20. Tap into the 3 Motivations of Humans http://www.flickr.com/photos/robgallop/914821019/sizes/z/in/photostream/
21. A rubber raft…in the middle of the ocean? http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//
22. A rubber raft…in the middle of the ocean! http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
23. Speak to Your Donor’s Motivations Material Social Ideological http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/ http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg
24. 3 Motivations: Material Cash Discounts Volunteers get free admission Backstage Access Linkbacksto their site Promotion http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/
25. 3 Motivations: Social Networking Socialization, Relationships Identity, Status Sex Organized Religion Some politics Achievement Self-esteem Promotion http://www.schipul.com/en/art/?562
26. 3 Motivations: Ideological Belief in a cause Long-term political goal Religious / spiritual Self-actualization Art Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood tree for 738 days. http://en.wikipedia.org/wiki/Julia_Butterfly_Hill
31. I’m Giving You aLlama for Christmas Honor a WiLD Woman in Your Life Wedding Registry Material Motivation: Gift for Good
32. Strong outreach to large social networks Give all the collateral away Team Heifer Easy Tell A FriendFunctionality Social Motivation: Friend Your Cause
33. Real People – Real Stories Social Media focused on the Story Appeal to globally minded - long-term development, rather than short-term relief. Ideological Motivation: The Story Behind the Cause
34. Social Media Success: What Works Best http://www.flickr.com/photos/thomasclaveirole/463202335/sizes/z/in/photostream/
35.
36. Where We See the Stats Spike Contests Events Campaigns
37. Photos, Photos, Photos & More Photos http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/
39. Strategy: More Social Than Media Focus on the Conversation Success is Telling the Story Build strong, long term relationships What’s the Hashtag? #CampForAllCon http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/ http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/
53. Let’s review... Make the connection, tell your Story Find the tools that work for you Discover what motivates your donor base Say THANK YOU!! http://www.flickr.com/photos/73645804@N00/4759535970/