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Webmarketing Fundamentals

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JJ Lassberg
JJ Lassberg

Using Web Marketing to Connect, Grow and Profit

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[object Object],Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do you care?
 
Web responds like direct marketing
Image vs Direct ,[object Object],[object Object],[object Object],[object Object]
Extroverts vs Introverts ,[object Object]
Web users are... ,[object Object],[object Object],[object Object]
So we know… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Success in 10 steps
Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
5. Make it easy to contact you ,[object Object],[object Object],[object Object]
6. No surprises ,[object Object],[object Object],[object Object]
7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
8. Use testimonials What do your clients say about you?
9. Interact with your visitors ,[object Object],[object Object],Industry-specific special features see: ( www.musicovery.com )
10. Privacy policy ,[object Object],= BAD
Marketing the Children’s Museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Talk SEO
Search Engine Domination ,[object Object],[object Object],[object Object],[object Object]
What is a search engine?
Content is King! ,[object Object],[object Object],[object Object]
Don’t be evil Offer good relevant content
Social What?
Social Media Magic ,[object Object],[object Object],[object Object],It’s all about the conversation
Telling your story Image thanks to Organic ( www.organic.com ) old new
Putting the Social in ‘Social Media’ Real World and Virtual World collision ,[object Object],[object Object],[object Object],[object Object]
Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
Facebook: not just for college kids ,[object Object],[object Object],[object Object],[object Object],Main: www.linkedin.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
To Re-Cap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
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