A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.

1. everything you heard about
social media is
wrongby: jephmaystruck

6. brand: a widely held set
of believes and expectations of
what you deliver and how you
deliver it, validated by customer
experiences

7. there’s no such thing as a
neutral brand
impression

9. what happened?

10. we’re getting
smarter

11. what happened to the
media?

15. join the
revolution

17. do you believe
everything see on
tv?

19. what is the most
powerful form of
marketing?

20. word of mouth is still the most
powerful form of marketing.
it’s just
easier now.

22. meet the
morgensons

24. 35 hidden cameras
17 microphones
15 hidden crew members

25. “the results proved beyond any doubt
whatsoever that marketers, advertisers,
and big business have nothing at all
compared to the
influence we consumers
have on one another.”
-martin lindstrom

26. the future of marketing:
social objects

55. people only go on the
internet for two reasons, to either
solve a
problem or to be
entertained.
nothing else.

61. to make anything
remarkable
you may have to piss
some people off.

64. @jephmaystruck
strategylab.ca
jephmaystruck.com