This document provides guidance on developing an effective social media strategy in 6 steps: 1) Define your goals for using social media; 2) Develop an engagement strategy for platforms like Facebook, Instagram, LinkedIn and Twitter; 3) Create a posting strategy that considers frequency, timing and platform; 4) Grow your network organically by engaging with local people, businesses and non-profits where you are posting; 5) Shift your strategy after gaining 1,000 followers to focus on retaining current followers; and 6) Measure your tactics and strategy against defined goals to ensure you are achieving what you set out to do.