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PLANS DON'T WORK, STRATEGY MEANS NOTHING, AND
GOALS ARE FOR LOSERS
90% à 2%
Jobs in Agriculture the US
90% à 2%19th century vs 2015
1990 Detroit
$36 Billion Market Cap
$250 Billion in revenue
Employed 1.2 million people
2014 Silicon Valley
$1.09 trillion Market Cap
$247 Billion in revenue
Employed 137,000 people
2014 Silicon
Valley
$1.09 trillion Market Cap
$247 Billion in revenue
Employed 137,000 people
1990
Detroit
$36 Billion Market Cap
$250 Billion in revenue
Employed 1.2 million people
87% of young people
say their phone never
leaves their side!
44% use the camera every day
How are you learning
New things
consistently?
Stop asking for
referrals!
Be more
referable!
My first
Entrepreneurship
Class
Goals are for losers
systems are for
winners
It’s okay to Love
yourself!
Do something
that matters
The future of marketing
is social objects
1. What are you doing to learn?
2. How are you referable?
3. What are you doing that matters?
4. What’s your social object?
Thank you!
strategylab.ca
@jephmaystruck
Plans Don't Work, Strategy Means Nothing and Goals are for Losers

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