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“The performance begins
long before the show starts.”
what happened
to our world?
our world has been flipped
upside-down, how fast are
things changing? a story from

jeremiah owyang…
we don’t need a taxi
we don’t need to

stay at a hotel
we don’t have to go to a

restaurant
wanna

start

a

business?
we don’t need to go to a
bank for

financing
you don’t need to hire

people
you don’t need a building
or pay for an entire

office
our world has

changed
brand:

a widely held set of

believes and expectations of what you deliver

validated by
customer experiences

and how you deliver it,
what is your

brand? "
what’s the most

powerful "
form of

marketing?
word-of-

mouth
you can’t change
your “brand”"

your brand is a direct reflection of
your culture. to improve your brand

you must improve
your culture.
customer
service

what is

in 2013?
I. 
II. 
III. 
IV. 
V. 

smile
use reciprocity
it’s always the little things
no one loves a company
create ‘wow’ moments
I. smile
II. reciprocity
caring more
is a strategy
III. it’s always the
little things
loves

IV. No one
a
company, people love

people.
treat everyone like
they were jay-z
v. create ‘wow’
moments
I. 
II. 
III. 
IV. 
V. 

smile
use reciprocity
it’s always the little things
no one loves a company
create ‘wow’ moments
have you made someone feel

awesome today?
@jephmaystruck"
www.strategylab.ca"
jephmaystruck.com"
have you made someone feel

awesome
today?

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"The performance begins long before the show starts"-a presentation for Globe Theatre

Notas del editor

  1. “It has become a beloved ritual at Dana-Farber, every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.  And, every day the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care.The building’s steel skeleton is now a brightly colored, seven-story monument to scores of children receiving treatment at the clinic – Lia, Alex, and Sam; Taylor, Lzzy, and Danny. For the young cancer patients, who press their noses to the glass to watch new names added every day, the steel and spray-paint tribute has given them a few moments of joy and a towering symbol of hope.”Everybody saw the kids smiling”, foreman Mike Walsh from Ironworkers Local 7, told the reporter, “And that’s what you want to do, keep them smiling.”
  2. $.50 for parkingLoss of a $1,000,000 customer