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MINI- MARKETING
RESEARCH
By:
JP ABALLE
JOHN DALTON III
BUKO JUICE &
BIKO
TABLE OF CONTENTS
RATIONALE
Summary of the
Rationale
01 OBJECTIVES
Describe the topic of
the section here
02 METHOD
Describe the topic of
the section here
03
RESULT & FINDINGS
Describe the topic of
the section here
04 CONCLUSIONS
Describe the topic of
the section here
05 RECOMMENDATIONS
Describe the topic of
the section here
06
RATIONALE
01
RATIONALE
Buko Juice and Biko are most common
traditional food that students love to eat.
The absence of these products in the
canteen will give us an advantage. Students
will buy if they find out that available foods
in main canteen area is not good or they
don't like it.
OBJECTIVES
02
OBJECTIVES
The primary objectives of this market research are the
following:
 Determine the estimated percentage of students that
preferred to buy buko juice in the school canteen.
 Determine the estimated percentage of students that
preferred to buy biko in the school canteen.
 What grade level is buko juice and biko is highly
preferred?
METHOD
03
METHOD
The researcher will use a quantitative research method
using survey as its primary gathering procedure. The
respondents are selected Holy Cross Academy Inc.
students from Grade 7-12 of which a random selection
of five students per section will answer the survey
question. Online survey will be utilized since students
are still on their homes. After the data will be collected,
it will process by a simple statistical treatment using
percentage.
RESULTS &
FINDINGS
04
RESULT
Grade and Section Sample/ Respondents Taken Student who will Buy
(YES)
Percentage
Grade 7- St. Agnes Martyr 5 4 80%
Grade 7- St. Cecilia Martyr 5 3 60%
Grade 8- St. Albert 5 5 100%
Grade 8- St. Cecilia 5 5 100%
Grade 9- St. Matthew 5 4 80%
Grade 9- St. Teresa 5 5 100%
Grade 9- St. Francis 5 4 80%
Grade 10- St. Ignatius 5 3 60%
Grade 10- St. JMV 5 5 100%
Grade 10- St. Regina 5 5 100%
Grade 11- ABM 5 5 100%
Grade 11- HUMMSS 5 4 80%
Grade 11- STEM 5 3 60%
Grade 12- ABM 5 3 60%
Grade 12- HUMMSS 5 4 80%
Grade 12- STEM 5 5 100%
Q1. If Buko Juice is sold in our school canteen, will you buy?
RESULT
Q2. If BIKO is sold in our school canteen, will you buy?
Grade and Section Number of Respondents Student who will Buy
(YES)
Percentage
Grade 7- St. Agnes Martyr 5 3 60%
Grade 7- St. Cecilia Martyr 5 3 60%
Grade 8- St. Albert 5 2 40%
Grade 8- St. Cecilia 5 3 60%
Grade 9- St. Matthew 5 4 80%
Grade 9- St. Teresa 5 5 100%
Grade 9- St. Francis 5 3 60%
Grade 10- St. Ignatius 5 4 80%
Grade 10- St. JMV 5 5 100%
Grade 10- St. Regina 5 4 80%
Grade 11- ABM 5 5 100%
Grade 11- HUMMSS 5 4 80%
Grade 11- STEM 5 5 100%
Grade 12- ABM 5 5 100%
Grade 12- HUMMSS 5 5 100%
Grade 12- STEM 5 5 100%
RESULT
TOTAL
Total # of
Responde
nts
Who will
Buy BUKO
JUICE?
% Who will
buy
BIKO?
%
80 67 83.75% 65 81.25%
CONCLUSION
05
CONCLUSION
Based on the result, the following conclusions are drawn:
• The percentage of students who will buy BUKO JUICE
if it is being sold in the canteen is 83.75%.
• The percentage of students who will buy BIKO if it is
being sold in the canteen is 81.25%.
• Grade 8 St. Albert and St. Cecilia Martyr, Grade 10 St.
JMV, St. Regina, ABM11, and STEM 12 are sections
that highly preferred Buko Juice with all (100%)
respondents will buy.
CONCLUSION
Based on the result, the following conclusions are drawn:
• Grade 9 St. Teresa, Grade St. JMV, Grade 11 ABM, Grade
11 STEM, Grade 12 ABM, STEM, and HUMMSS are
sections that highly preferred BIKO with all (100%)
respondents will buy.
RECOMMENDATION
06
RECOMMENDATION
The following recommendations are based on the
conclusions drawn.
• Buko Juice is preferred by the students and
majority of the population will buy.
• Biko is preferred by the students and majority of
the population will buy.
• As target market has been established, certainly
the focus must be now shifted to the quality of the
product.
GENERAL QUESTION
Note: To be answered by all group
members. Pwede ninyo e butang ang
answer sa each member sa slide pwede
ra sad dile, provided matubag na sya
WHY MARKET
RESEARCH IS
IMPORTANT?
WHAT ARE YOUR
LEARNINGS FROM THIS
ACTIVITY?
Our Team:
Group Leader Member
JP ABALLE JOHN DALTON III
Thank
You!!!

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Mini-Marketing Research Presentation-PPT-Format.pptx

  • 1. MINI- MARKETING RESEARCH By: JP ABALLE JOHN DALTON III BUKO JUICE & BIKO
  • 2. TABLE OF CONTENTS RATIONALE Summary of the Rationale 01 OBJECTIVES Describe the topic of the section here 02 METHOD Describe the topic of the section here 03 RESULT & FINDINGS Describe the topic of the section here 04 CONCLUSIONS Describe the topic of the section here 05 RECOMMENDATIONS Describe the topic of the section here 06
  • 4. RATIONALE Buko Juice and Biko are most common traditional food that students love to eat. The absence of these products in the canteen will give us an advantage. Students will buy if they find out that available foods in main canteen area is not good or they don't like it.
  • 6. OBJECTIVES The primary objectives of this market research are the following:  Determine the estimated percentage of students that preferred to buy buko juice in the school canteen.  Determine the estimated percentage of students that preferred to buy biko in the school canteen.  What grade level is buko juice and biko is highly preferred?
  • 8. METHOD The researcher will use a quantitative research method using survey as its primary gathering procedure. The respondents are selected Holy Cross Academy Inc. students from Grade 7-12 of which a random selection of five students per section will answer the survey question. Online survey will be utilized since students are still on their homes. After the data will be collected, it will process by a simple statistical treatment using percentage.
  • 10. RESULT Grade and Section Sample/ Respondents Taken Student who will Buy (YES) Percentage Grade 7- St. Agnes Martyr 5 4 80% Grade 7- St. Cecilia Martyr 5 3 60% Grade 8- St. Albert 5 5 100% Grade 8- St. Cecilia 5 5 100% Grade 9- St. Matthew 5 4 80% Grade 9- St. Teresa 5 5 100% Grade 9- St. Francis 5 4 80% Grade 10- St. Ignatius 5 3 60% Grade 10- St. JMV 5 5 100% Grade 10- St. Regina 5 5 100% Grade 11- ABM 5 5 100% Grade 11- HUMMSS 5 4 80% Grade 11- STEM 5 3 60% Grade 12- ABM 5 3 60% Grade 12- HUMMSS 5 4 80% Grade 12- STEM 5 5 100% Q1. If Buko Juice is sold in our school canteen, will you buy?
  • 11. RESULT Q2. If BIKO is sold in our school canteen, will you buy? Grade and Section Number of Respondents Student who will Buy (YES) Percentage Grade 7- St. Agnes Martyr 5 3 60% Grade 7- St. Cecilia Martyr 5 3 60% Grade 8- St. Albert 5 2 40% Grade 8- St. Cecilia 5 3 60% Grade 9- St. Matthew 5 4 80% Grade 9- St. Teresa 5 5 100% Grade 9- St. Francis 5 3 60% Grade 10- St. Ignatius 5 4 80% Grade 10- St. JMV 5 5 100% Grade 10- St. Regina 5 4 80% Grade 11- ABM 5 5 100% Grade 11- HUMMSS 5 4 80% Grade 11- STEM 5 5 100% Grade 12- ABM 5 5 100% Grade 12- HUMMSS 5 5 100% Grade 12- STEM 5 5 100%
  • 12. RESULT TOTAL Total # of Responde nts Who will Buy BUKO JUICE? % Who will buy BIKO? % 80 67 83.75% 65 81.25%
  • 14. CONCLUSION Based on the result, the following conclusions are drawn: • The percentage of students who will buy BUKO JUICE if it is being sold in the canteen is 83.75%. • The percentage of students who will buy BIKO if it is being sold in the canteen is 81.25%. • Grade 8 St. Albert and St. Cecilia Martyr, Grade 10 St. JMV, St. Regina, ABM11, and STEM 12 are sections that highly preferred Buko Juice with all (100%) respondents will buy.
  • 15. CONCLUSION Based on the result, the following conclusions are drawn: • Grade 9 St. Teresa, Grade St. JMV, Grade 11 ABM, Grade 11 STEM, Grade 12 ABM, STEM, and HUMMSS are sections that highly preferred BIKO with all (100%) respondents will buy.
  • 17. RECOMMENDATION The following recommendations are based on the conclusions drawn. • Buko Juice is preferred by the students and majority of the population will buy. • Biko is preferred by the students and majority of the population will buy. • As target market has been established, certainly the focus must be now shifted to the quality of the product.
  • 18. GENERAL QUESTION Note: To be answered by all group members. Pwede ninyo e butang ang answer sa each member sa slide pwede ra sad dile, provided matubag na sya WHY MARKET RESEARCH IS IMPORTANT? WHAT ARE YOUR LEARNINGS FROM THIS ACTIVITY?
  • 19. Our Team: Group Leader Member JP ABALLE JOHN DALTON III