Ruben Gomez

San Francisco Bay Area United States

Strategist | HEAT + Deloitte Digital

Advertising / Marketing / PR

I'm a digital brand strategist who works to uncover unique links between culture, brands, and startup growth frameworks. The future of advertising isn't advertising. I believe that the fundamental change lies within the intersection of two categories of thought. The first is learning and applying the behaviors of startups to that of established brands. Successful startups that scale focus on the one to one connection with their users and find innovative ways to reach their potential customers. The second is identifying cultural shifts and rapidly adapting your brand to these shifts. It's not enough to be a part of internet culture these days. Brands need to be the producers of culture at ...