Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

1. Consumer Trends Analysis:
Understanding Consumer Trends and
Drivers of Behavior in the Brazilian
Bakery & Cereals Food Market
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2. Understanding Consumer Trends and Drivers of Behavior in the Brazilian
Bakery & Cereals Food Market provides an overview of the market, analyzing
market data, demographic consumption patterns within the category, and
the key consumer trends driving consumption.
Summary

3. Key consumer demographic groups driving consumption within the Brazilian market. The
figures showcase the number of times consumers of specific ages and gender consume
Bakery & Cereals, as well as identifying whether these demographic groups "over"
consume in the category (i.e. they account for a higher proportion of occasions than the
proportion of society they represent overall)
Market value and volumes over 20082018 for Brazil and nine other countries to give a
global context.
The degree of influence that the 20 key consumer trends identified by Canadean have on
Bakery & Cereals consumption volumes, with granular analysis on the extent that degree
of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of will evolve
in the short-to-medium term future
Examples of international and Brazilian-specific product innovation targeting key
consumer needs.
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4. Brazilian Bakery & Cereals Food
Market
Market Context
Demographic
cohort
consumption
patterns
Innovation
examples
Consumer
trend analysis

5. • Consumer Trends Analysis: Understanding Consumer
Trends and Drivers of Behavior in China’s Bakery and
Cereals Market
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