The report provides top-level market analysis, information and insights on the Czech Republics cards and payments industry, Current and forecast values for each category of the Czech Republics cards and payments industry, including debit cards, credit cards and prepaid cards.

1. The Czech Republic's Cards and Payments
Industry: Emerging Opportunities, Trends,
Size, Drivers, Strategies, Products and
Competitive Landscape

2. Synopsis
 The report provides top-level market analysis, information and insights on the Czech
Republics cards and payments industry, including:
• Current and forecast values for each category of the Czech Republics cards and payments
industry, including debit cards, credit cards and prepaid cards
• Comprehensive analysis of the industrys market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing the Czech Republics cards and
payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid
cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of the Czech Republics cards and payments industry
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3. SUMMARY
Czech GDP contracted by -4.51% in 2009, impacting the overall banking and financial services
industry. The economy recovered in 2010 and 2011, but contracted again in 2012. However, it
is expected to record robust growth over the forecast period, with real GDP growth rising from
1.48% in 2014 to 2.43% in 2018. Improved economic indicators, including GDP, rising per
capita income and low inflation rates, are expected to support consumer confidence and
increase spending, resulting in the increased scope of card-based transactions. This will be
further supported by the rising online and mobile penetration, the emergence of EMV-enabled
cards, and near field communication (NFC) technology. A number of innovations are taking
place in the field of contactless payments and are being adopted by customers at a rapid rate.
The Czech card payments channel registered positive growth during the review period
(20092013). The channel posted a CAGR of 5.46% and had 16.4 million cards in circulation in
2013. In value terms, the card payments channel valued CZK934.3 billion (US$48.0 billion) in
2013. The debit cards category held the highest share with 47.4% of cards in circulation in
2013. The debit cards category is expected to maintain the highest share of total payments,
posting a CAGR of 1.29% over the forecast period (20142018); rising from 7.9 million cards in
2014 to 8.4 million in 2018. The prepaid cards category had the second-largest share with
37.3% in 2013, followed by credit cards with 13.7%. Over the forecast period, the number of
prepaid cards in circulation is expected to increase from 6.5 million in 2014 to 7.7 million in
2018, at the highest forecast-period CAGR of 4.30%. The charge card category held the
smallest share of 1.5% in 2013.

4. Scope
This report provides a comprehensive analysis of the Czech Republics cards and payments
industry.
 It provides current values for the Czech Republics cards and
payments industry for 2013, and forecast figures for 2018.
 It details the different economic, infrastructural and business drivers
affecting the Czech Republics cards and payments industry.
 It outlines the current regulatory framework in the industry.
 It details the marketing strategies used by various banks and other
institutions.
 It profiles the major banks in the Czech Republics cards and
payments industry.

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6. Reasons To Buy
Make strategic business decisions using top-level historic and
forecast market data related to the Czech Republics cards and
payments industry and each market within it.
Understand the key market trends and growth opportunities
within the Czech Republics cards and payments industry.
Assess the competitive dynamics in the Czech Republics
cards and payments industry.
Gain insights in to the marketing strategies used for selling
various card types in the Czech Republic.
Gain insights into key regulations governing the Czech
Republics cards and payments industry.

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