Alexandre Jubien est un expert indépendant en stratégie mobile, après avoir été en charge de la stratégie mobile de Deezer et Viadeo. Il nous présente les principes du growth hacking.

1. Growth Hacking

2. @AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile
13 years ago
Apps & Mobile Startups
expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer
Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor

3. And also, in 2005/2006,
I screwed up my startup

4. But since, a lot of
theory appeared…

5. Growth Hacking?

6. & PSYCHOLOGY
Growth Hacking

7. & PSYCHOLOGY
Growth Hacking
Marketing that rely more on tech
and psychology than budget.

9. Hotmail
• Founded in 1996 by Sabeer Bhatia & Jack Smith,
immediate Product / Market fit
• Raised 300 K$, spending in billboard & radio ads
• Was growing slowly (10K users)
• Investor Timothy Draper came with an idea…

10. PS: I love you

11. 6 months => 1 million users

12. Warning: it does not last forever
Most Growth Hacks ‘Expire’ Over Time
mainly due to
overuse / abuse

13. But expired growth hacks still can be
used creatively
Warning: it does not last forever

14. • Supply side hack: used Craigslist to source
listings and emailed the home owners
/

15. • Demand side hack = button
« also publish on Craigslist »
• Links on Craigslist were pointing
back to Airbnb
/

16. • Users LOVE it - Product / Market fit
• 0 to 100K users in 2 years
• To acquire 1 user by paid channels, it
costs 200$ to 400$

17. Yourself, how did you discover
Dropbox?

18. / referral
• 100K users to 4 million in
15 months

19. #FrenchTech

20. PR = Press Relation

21. PR = Page Rank
6
(went up to 8!)

22. PRs + SEO
Artists, albums,
playlists, tracks, …

23. PRs + SEO
Artists, albums,
playlists, tracks, …

24. Download
Deezer
Launch
App
Social2App
App Store
App
acquisition
retention

25. Viral Loop
App Store
App
acquisition
retention
Get your users advertising for you

26. ?
• 2 billions searches on Google per day
• Hot topics for young people - it’s always on
• What if you could predict the trend and
create content on the fly to match it?

28. • Page Rank 6

29. So, how did you discover
LeBonCoin?

30. AARRR

31. Rallying cry
AAR R R III...

32. AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Startup Metrics For Pirates

33. AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
How do users find us?
Do users have a great 1st
experience?
Do users come back?
How do we make money?
Do users tell
others?
REFERRAL

34. ACQUISITION
ACTIVATION
RETENTION
REVENUE
Love
Growth
Money
REFERRAL
Without Love, There’s No Hope

35. 1 Example

36. Stop Begging
For Ratings & Reviews

37. The right way to ask users to review your app
ASO: Hack Ratings

38. ASO: Hack Ratings
The right way to ask users to review your app

39. LeKiosk use case
!!!

40. And Sharings!
25% 75%

41. Ask people that are likely to
recommend you to effectively do it!
(rating, sharing, testimonial,
referral…)

42. Slides ?
(with resources etc…)
www.Slideshare.net/AlexJubien/
@AlexJubien