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JASON FORREST
SENIOR VISUAL MERCHANDISER
Tatler Windows
300th Anniversary Bond St Store London

Key Responsibilities:
 To style mannequin looks within the set
company guidelines

Train in store staff the importance of Window
display/ in store Visual Merchandising.

Creatively enhance composition of overall
window display with one other visual
merchandiser..

Organise in store window cleaner

Focus on window lighting

Ordered visual signage, liaise with the
supplied graphics company on delivery
dates/time.

Communicate with department/store managers
to ensure each department had documented
evidence of what stock was on display.




   2 / JASON FORREST / 1 NOVEMBER 2009
Tatler Windows
300th Anniversary Bond St store London




3 / JASON FORREST / 1 NOVEMBER 2009
Fashion Week Windows
Knightsbridge Store London
Key Responsibilities:

 To style mannequin looks within the set
company guidelines

Train in store staff the importance of Window
display/ in store Visual Merchandising.

Creatively enhance composition of overall
window display with one other visual
merchandiser.

Organise in store window cleaner

Focus on window lighting

Ordered visual signage, liaise with the
supplied graphics company on delivery
dates/time.

Communicate with department/store
managers to ensure each department had
documented evidence of what stock was on
display.




   4 / JASON FORREST / 1 NOVEMBER 2009
Knightsbridge windows
London




5 / JASON FORREST / 1 NOVEMBER 2009
Burberry Ltd
Knightsbridge Store Windows




6 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Prorsum Concession
Knightsbridge London

Key Responsibilities:
To Enhance and Maintain weekly the
visual presentation of these four
concessions within Harvey Nichols.

Attend buyers concession walks
through

Train and supervise Visual specialist
within each concession.
would then feedback their progress to
my Visual Director.

Produce Store reports on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.




   7 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Concession
Knightsbridge London




8 / JASON FORREST / 1 NOVEMBER 2009
Harvey Nichols Concession
Knightsbridge London




9 / JASON FORREST / 1 NOVEMBER 2009
BURBERRY LTD
Harvey Nichols Brit concept 3rd floor




10 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD
Heathrow Terminal Four


Key Responsibilities:
To Enhance and Maintain
fortnightly the visual presentation
of these four Terminals within
Heathrow 1-4.

Attend buyers concession walks
through

Train and supervise Visual
specialist within each Terminal .
I would then report their progress
to my visual director.

Produce Store reports on visual
layout / remerchandising to be
viewed on internal W drive by the
visual team, general managers,
buying directors, visual directors
and sales staff for them to maintain
company guidelines.

   11 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD
Heathrow Terminal Four




12 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD
Heathrow Terminal Four
Ladies wear




13 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD
Heathrow Terminal Four
Menswear




14 / JASON FORREST / 1 NOVEMBER 2009
Burberry LTD
Heathrow Terminal Four
Accessories




15 / JASON FORREST / 1 NOVEMBER 2009
Zurich Store
Switzerland

Key Responsibilities:
To independently Enhance and Maintain
the visual presentation of this three
floored store in two days

Trained and supervised Visual specialist
within each department
Accessories
Ladies wear
Menswear

Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.




   16 / JASON FORREST / 1 NOVEMBER 2009
Zurich Store
Switzerland




17 / JASON FORREST / 1 NOVEMBER 2009
Florence Store Event
   Italy

Key Responsibilities:
To collectively Enhance and Maintain the
visual presentation of this three floored
store for the above store event in two
days

Creative direction executed by whole
sale visual director

Myself and two members of Wholesale
VM Team implementing visuals direction.

Trained and supervised Visual specialist
within each department
Accessories
Ladies wear
Menswear
Communicate with store managers on
product placement

Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
   18 / JASON FORREST / 1 NOVEMBER 2009
IMAGE TITLE




          Florence Store Event
          Italy




          19 / JASON FORREST / 1 NOVEMBER 2009
Florence Store Event
Italy




20 / JASON FORREST / 1 NOVEMBER 2009
Milan Fashion Week
Windows/In store Display

Key Responsibilities:
To collectively Enhance and Maintain the
visual presentation of this three floored
store in preparation for Milan Fashion
Week

Creative direction executed by whole
sale visual director

Myself and one members UK VM Team/
Milan VM Team implementing visual
direction.

Trained and supervised Visual specialist
within each department area
Accessories
Ladies wear
Menswear
Communicate with store managers on
product placement

Produced Store report on visual layout /
remerchandising to be viewed on
internal W drive by the visual team,
general managers, buying directors,
visual directors and sales staff for them
to maintain company guidelines.
   21 / JASON FORREST / 1 NOVEMBER 2009
Milan Store
Fashion show windows/ in store display




22 / JASON FORREST / 1 NOVEMBER 2009
Milan Store
Fashion Week windows/ in store display




23 / JASON FORREST / 1 NOVEMBER 2009
Milan Store
Fashion Week / in store display




24 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Free Lance Fashion Consultant




25 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store Sloane Street
Knightsbridge
Introduction

Key Responsibilities:
To independently creatively
Enhance and Maintain the visual
presentation of this Kid swear
Boutique. Through windows and in
store merchandising.

Creative window / in store
concepts would be seen from initial
idea ,through to installation
.executed by myself.
The above information would be
presented to CEO In Italy who
would then give commercial
direction , budget and set deadline.
I.E Model search

Communication with store
managers London/ CEO/ Artistic
Director Italy ,on product
placement and plan floor moves. In
order to push sales and improve
on 26 / JASON FORREST / 1 NOVEMBER 2009
   results.
Kid space Store Photographic
Brand : Parrot
This Initial hand written proposal is now part of the Kid space event
page.




27 / JASON FORREST / 1 NOVEMBER 2009
Kid space Photographic
Brand : Ice Berg




28 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store
Windows




29 / JASON FORREST / 1 NOVEMBER 2009
Kid space store
Merchandising
 table below / rail to left boys junior merchandise
rest of stock on ground floor new born




30 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store
Ground Floor
New Born merchandising




31 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store
First Floor
Junior product Merchandising




32 / JASON FORREST / 1 NOVEMBER 2009
Kid space Store
In store Display
First Floor
Junior product displayed.




33 / JASON FORREST / 1 NOVEMBER 2009
Shock and Soul Store London
Photographer Arta Kane
Stylist Jason Forrest




34 / JASON FORREST / 1 NOVEMBER 2009
Harrison Clarke
Photographer: Nina Duncan
Stylist: Jason Forrest




35 / JASON FORREST / 1 NOVEMBER 2009
Harrison Clarke
Photographer: Nina Duncan
Stylist: Jason Forrest




36 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks
Menswear Boutiques store
Birmingham
Key Responsibilities:
To independently Enhance and
Maintain the visual presentation of
this Menswear Boutique.

Communicate with store managers
on product placement

Produced Store report on visual
layout / remerchandising to be
maintained by store staff.




   37 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks
Menswear Boutique
Birmingham BEFORE:




38 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks
Menswear Boutiques In store
Birmingham AFTER




39 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks
Menswear Boutiques In store
Birmingham AFTER




40 / JASON FORREST / 1 NOVEMBER 2009
Mr Fredericks
Menswear Boutiques Windows
Birmingham AFTER




41 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion Collaboration
Photographer : Mark Cant
Stylist : Jason Forrest




42 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion collaboration
Photographer : Mark Cant
Stylist : Jason Forrest




43 / JASON FORREST / 1 NOVEMBER 2009
Drty Fashion Collaboration
Photographer : Mark Cant
Stylist: Jason Forrest




44 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Creative Visual Team Leader
House of Fraser Birmingham




45 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Initial concept trend idea for Bed Linen Window




46 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
overall shot of completed of Bed Linen Window installation.




47 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Close up shoots of completed Window Installation and bed linen
product used




48 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Style in the city Event Ground Floor




49 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Style in the City Event Ground Floor




50 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Coaching/ developing team to think out the box




51 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Menswear Floor




52 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Howick Menswear Brand 1ST Floor        BEFORE




53 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Howick Menswear Brand 1ST Floor        AFTER




54 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Linea Menswear Brand 1ST Floor




55 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader
Linea Formal Menswear Brand 1ST Floor


               BEFORE                    AFTER




  56 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Collaboration with Opal Prints Canvas Company




57 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Inspiration for Opal Prints Collaboration




John Galliano Fall 2010                     Gentleman 1950




  58 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Pictures taken by myself, to be transferred onto canvas, promoting
house brand product.




59 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Overall finished collaboration




60 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
  Visual Team Leader Birmingham
  Overall Presentation




61 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Kenneth Cole Formal Menswear




62 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Biba Windows




63 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Close up styling shots




64 / JASON FORREST / 1 NOVEMBER 2009
Jason Forrest
Visual Team Leader Birmingham
Sales Academy Training for shop floor staff




65 / JASON FORREST / 1 NOVEMBER 2009

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Portfolio

  • 2. Tatler Windows 300th Anniversary Bond St Store London Key Responsibilities: To style mannequin looks within the set company guidelines Train in store staff the importance of Window display/ in store Visual Merchandising. Creatively enhance composition of overall window display with one other visual merchandiser.. Organise in store window cleaner Focus on window lighting Ordered visual signage, liaise with the supplied graphics company on delivery dates/time. Communicate with department/store managers to ensure each department had documented evidence of what stock was on display. 2 / JASON FORREST / 1 NOVEMBER 2009
  • 3. Tatler Windows 300th Anniversary Bond St store London 3 / JASON FORREST / 1 NOVEMBER 2009
  • 4. Fashion Week Windows Knightsbridge Store London Key Responsibilities: To style mannequin looks within the set company guidelines Train in store staff the importance of Window display/ in store Visual Merchandising. Creatively enhance composition of overall window display with one other visual merchandiser. Organise in store window cleaner Focus on window lighting Ordered visual signage, liaise with the supplied graphics company on delivery dates/time. Communicate with department/store managers to ensure each department had documented evidence of what stock was on display. 4 / JASON FORREST / 1 NOVEMBER 2009
  • 5. Knightsbridge windows London 5 / JASON FORREST / 1 NOVEMBER 2009
  • 6. Burberry Ltd Knightsbridge Store Windows 6 / JASON FORREST / 1 NOVEMBER 2009
  • 7. Harvey Nichols Prorsum Concession Knightsbridge London Key Responsibilities: To Enhance and Maintain weekly the visual presentation of these four concessions within Harvey Nichols. Attend buyers concession walks through Train and supervise Visual specialist within each concession. would then feedback their progress to my Visual Director. Produce Store reports on visual layout / remerchandising to be viewed on internal W drive by the visual team, general managers, buying directors, visual directors and sales staff for them to maintain company guidelines. 7 / JASON FORREST / 1 NOVEMBER 2009
  • 8. Harvey Nichols Concession Knightsbridge London 8 / JASON FORREST / 1 NOVEMBER 2009
  • 9. Harvey Nichols Concession Knightsbridge London 9 / JASON FORREST / 1 NOVEMBER 2009
  • 10. BURBERRY LTD Harvey Nichols Brit concept 3rd floor 10 / JASON FORREST / 1 NOVEMBER 2009
  • 11. Burberry LTD Heathrow Terminal Four Key Responsibilities: To Enhance and Maintain fortnightly the visual presentation of these four Terminals within Heathrow 1-4. Attend buyers concession walks through Train and supervise Visual specialist within each Terminal . I would then report their progress to my visual director. Produce Store reports on visual layout / remerchandising to be viewed on internal W drive by the visual team, general managers, buying directors, visual directors and sales staff for them to maintain company guidelines. 11 / JASON FORREST / 1 NOVEMBER 2009
  • 12. Burberry LTD Heathrow Terminal Four 12 / JASON FORREST / 1 NOVEMBER 2009
  • 13. Burberry LTD Heathrow Terminal Four Ladies wear 13 / JASON FORREST / 1 NOVEMBER 2009
  • 14. Burberry LTD Heathrow Terminal Four Menswear 14 / JASON FORREST / 1 NOVEMBER 2009
  • 15. Burberry LTD Heathrow Terminal Four Accessories 15 / JASON FORREST / 1 NOVEMBER 2009
  • 16. Zurich Store Switzerland Key Responsibilities: To independently Enhance and Maintain the visual presentation of this three floored store in two days Trained and supervised Visual specialist within each department Accessories Ladies wear Menswear Produced Store report on visual layout / remerchandising to be viewed on internal W drive by the visual team, general managers, buying directors, visual directors and sales staff for them to maintain company guidelines. 16 / JASON FORREST / 1 NOVEMBER 2009
  • 17. Zurich Store Switzerland 17 / JASON FORREST / 1 NOVEMBER 2009
  • 18. Florence Store Event Italy Key Responsibilities: To collectively Enhance and Maintain the visual presentation of this three floored store for the above store event in two days Creative direction executed by whole sale visual director Myself and two members of Wholesale VM Team implementing visuals direction. Trained and supervised Visual specialist within each department Accessories Ladies wear Menswear Communicate with store managers on product placement Produced Store report on visual layout / remerchandising to be viewed on internal W drive by the visual team, general managers, buying directors, visual directors and sales staff for them to maintain company guidelines. 18 / JASON FORREST / 1 NOVEMBER 2009
  • 19. IMAGE TITLE Florence Store Event Italy 19 / JASON FORREST / 1 NOVEMBER 2009
  • 20. Florence Store Event Italy 20 / JASON FORREST / 1 NOVEMBER 2009
  • 21. Milan Fashion Week Windows/In store Display Key Responsibilities: To collectively Enhance and Maintain the visual presentation of this three floored store in preparation for Milan Fashion Week Creative direction executed by whole sale visual director Myself and one members UK VM Team/ Milan VM Team implementing visual direction. Trained and supervised Visual specialist within each department area Accessories Ladies wear Menswear Communicate with store managers on product placement Produced Store report on visual layout / remerchandising to be viewed on internal W drive by the visual team, general managers, buying directors, visual directors and sales staff for them to maintain company guidelines. 21 / JASON FORREST / 1 NOVEMBER 2009
  • 22. Milan Store Fashion show windows/ in store display 22 / JASON FORREST / 1 NOVEMBER 2009
  • 23. Milan Store Fashion Week windows/ in store display 23 / JASON FORREST / 1 NOVEMBER 2009
  • 24. Milan Store Fashion Week / in store display 24 / JASON FORREST / 1 NOVEMBER 2009
  • 25. Jason Forrest Free Lance Fashion Consultant 25 / JASON FORREST / 1 NOVEMBER 2009
  • 26. Kid space Store Sloane Street Knightsbridge Introduction Key Responsibilities: To independently creatively Enhance and Maintain the visual presentation of this Kid swear Boutique. Through windows and in store merchandising. Creative window / in store concepts would be seen from initial idea ,through to installation .executed by myself. The above information would be presented to CEO In Italy who would then give commercial direction , budget and set deadline. I.E Model search Communication with store managers London/ CEO/ Artistic Director Italy ,on product placement and plan floor moves. In order to push sales and improve on 26 / JASON FORREST / 1 NOVEMBER 2009 results.
  • 27. Kid space Store Photographic Brand : Parrot This Initial hand written proposal is now part of the Kid space event page. 27 / JASON FORREST / 1 NOVEMBER 2009
  • 28. Kid space Photographic Brand : Ice Berg 28 / JASON FORREST / 1 NOVEMBER 2009
  • 29. Kid space Store Windows 29 / JASON FORREST / 1 NOVEMBER 2009
  • 30. Kid space store Merchandising table below / rail to left boys junior merchandise rest of stock on ground floor new born 30 / JASON FORREST / 1 NOVEMBER 2009
  • 31. Kid space Store Ground Floor New Born merchandising 31 / JASON FORREST / 1 NOVEMBER 2009
  • 32. Kid space Store First Floor Junior product Merchandising 32 / JASON FORREST / 1 NOVEMBER 2009
  • 33. Kid space Store In store Display First Floor Junior product displayed. 33 / JASON FORREST / 1 NOVEMBER 2009
  • 34. Shock and Soul Store London Photographer Arta Kane Stylist Jason Forrest 34 / JASON FORREST / 1 NOVEMBER 2009
  • 35. Harrison Clarke Photographer: Nina Duncan Stylist: Jason Forrest 35 / JASON FORREST / 1 NOVEMBER 2009
  • 36. Harrison Clarke Photographer: Nina Duncan Stylist: Jason Forrest 36 / JASON FORREST / 1 NOVEMBER 2009
  • 37. Mr Fredericks Menswear Boutiques store Birmingham Key Responsibilities: To independently Enhance and Maintain the visual presentation of this Menswear Boutique. Communicate with store managers on product placement Produced Store report on visual layout / remerchandising to be maintained by store staff. 37 / JASON FORREST / 1 NOVEMBER 2009
  • 38. Mr Fredericks Menswear Boutique Birmingham BEFORE: 38 / JASON FORREST / 1 NOVEMBER 2009
  • 39. Mr Fredericks Menswear Boutiques In store Birmingham AFTER 39 / JASON FORREST / 1 NOVEMBER 2009
  • 40. Mr Fredericks Menswear Boutiques In store Birmingham AFTER 40 / JASON FORREST / 1 NOVEMBER 2009
  • 41. Mr Fredericks Menswear Boutiques Windows Birmingham AFTER 41 / JASON FORREST / 1 NOVEMBER 2009
  • 42. Drty Fashion Collaboration Photographer : Mark Cant Stylist : Jason Forrest 42 / JASON FORREST / 1 NOVEMBER 2009
  • 43. Drty Fashion collaboration Photographer : Mark Cant Stylist : Jason Forrest 43 / JASON FORREST / 1 NOVEMBER 2009
  • 44. Drty Fashion Collaboration Photographer : Mark Cant Stylist: Jason Forrest 44 / JASON FORREST / 1 NOVEMBER 2009
  • 45. Jason Forrest Creative Visual Team Leader House of Fraser Birmingham 45 / JASON FORREST / 1 NOVEMBER 2009
  • 46. Jason Forrest Visual Team Leader Initial concept trend idea for Bed Linen Window 46 / JASON FORREST / 1 NOVEMBER 2009
  • 47. Jason Forrest Visual Team Leader overall shot of completed of Bed Linen Window installation. 47 / JASON FORREST / 1 NOVEMBER 2009
  • 48. Jason Forrest Visual Team Leader Close up shoots of completed Window Installation and bed linen product used 48 / JASON FORREST / 1 NOVEMBER 2009
  • 49. Jason Forrest Visual Team Leader Birmingham Style in the city Event Ground Floor 49 / JASON FORREST / 1 NOVEMBER 2009
  • 50. Jason Forrest Visual Team Leader Birmingham Style in the City Event Ground Floor 50 / JASON FORREST / 1 NOVEMBER 2009
  • 51. Jason Forrest Visual Team Leader Birmingham Coaching/ developing team to think out the box 51 / JASON FORREST / 1 NOVEMBER 2009
  • 52. Jason Forrest Visual Team Leader Menswear Floor 52 / JASON FORREST / 1 NOVEMBER 2009
  • 53. Jason Forrest Visual Team Leader Howick Menswear Brand 1ST Floor BEFORE 53 / JASON FORREST / 1 NOVEMBER 2009
  • 54. Jason Forrest Visual Team Leader Howick Menswear Brand 1ST Floor AFTER 54 / JASON FORREST / 1 NOVEMBER 2009
  • 55. Jason Forrest Visual Team Leader Linea Menswear Brand 1ST Floor 55 / JASON FORREST / 1 NOVEMBER 2009
  • 56. Jason Forrest Visual Team Leader Linea Formal Menswear Brand 1ST Floor BEFORE AFTER 56 / JASON FORREST / 1 NOVEMBER 2009
  • 57. Jason Forrest Visual Team Leader Birmingham Collaboration with Opal Prints Canvas Company 57 / JASON FORREST / 1 NOVEMBER 2009
  • 58. Jason Forrest Visual Team Leader Birmingham Inspiration for Opal Prints Collaboration John Galliano Fall 2010 Gentleman 1950 58 / JASON FORREST / 1 NOVEMBER 2009
  • 59. Jason Forrest Visual Team Leader Birmingham Pictures taken by myself, to be transferred onto canvas, promoting house brand product. 59 / JASON FORREST / 1 NOVEMBER 2009
  • 60. Jason Forrest Visual Team Leader Birmingham Overall finished collaboration 60 / JASON FORREST / 1 NOVEMBER 2009
  • 61. Jason Forrest Visual Team Leader Birmingham Overall Presentation 61 / JASON FORREST / 1 NOVEMBER 2009
  • 62. Jason Forrest Visual Team Leader Birmingham Kenneth Cole Formal Menswear 62 / JASON FORREST / 1 NOVEMBER 2009
  • 63. Jason Forrest Visual Team Leader Birmingham Biba Windows 63 / JASON FORREST / 1 NOVEMBER 2009
  • 64. Jason Forrest Visual Team Leader Birmingham Close up styling shots 64 / JASON FORREST / 1 NOVEMBER 2009
  • 65. Jason Forrest Visual Team Leader Birmingham Sales Academy Training for shop floor staff 65 / JASON FORREST / 1 NOVEMBER 2009