22. Groups Your In
Groups Your In
Where to Start:
•50 Groups Max
•80% Focus on Prospects
Why?
Why?
One group = 34,000 members
One group = 34,000 members •20% Peer Groups
3 consecutive weeks on top
3 consecutive weeks on top
3 weekly digest emails
3 weekly digest emails Benefits:
1 = $10K speaking gig
1 = $10K speaking gig
•Exposure to Prospects
•Quality Connection
•Increased Visits = SEO
•Weekly Digest Email
@JabezLeBret
25. Key to Domination
Key to Domination
Manage Your Domination:
•Ask people to comment
•Reply to each comment
•Fuel the fire
•3 comments with 3 replies
@JabezLeBret
26. Groups You Own
Groups You Own
Where to Start:
•Part of 50 Groups
•100% Focus on Prospects
•Geo v. National
•Non Branded
Benefits:
•Control Competition
•Email the Group
•Set up Events
@JabezLeBret
27. Psychology of the User
Psychology of the User
Milgram Experiment
•Ppl Listen to Authority
•Take Action When Told
•Prefer to Follow
@JabezLeBret
38. Key to Your Group Domination
Key to Your Group Domination
Manage Your Domination:
•Actively Invite People
•Create Valuable Content
•Email Occasionally
•Host Live Events
•Webinar
@JabezLeBret
40. Planning for PPC on Linkedin
Planning for PPC on Linkedin
Manage Your Domination:
•Set Target Prospect
•Strategize Offering
•Start with Landing Page
•Build Visuals
•Create Test(s) - Repeat
@JabezLeBret
41. Ads on your landing page
Ads on your landing page
@JabezLeBret
42. Ads on your group page
Ads on your group page
@JabezLeBret
44. No Impact on Campaign
No Impact on Campaign
Example
Example
Custom URL
Custom URL
Ad Copy 25 HL,
Ad Copy 25 HL,
75 Body
75 Body
Image *Most Important Part of Ad
Image *Most Important Part of Ad
Ad Testing –– Up to 15
Ad Testing Up to 15
@JabezLeBret
52. Lead Collection
Lead Collection
Ad on Linkedin
Ad on Linkedin
@JabezLeBret
53. Key to Ad Domination
Key to Ad Domination
Manage Your Domination:
•Target Specific
•CTR 2.5%+
•Speak in Benefits
•Landing Page Match Ad
•Image is Very Important
@JabezLeBret
54. Benefits Tree
Benefits Tree
Feature Benefit #1 Benefit #2 Benefit #3
Professional Increased Better More Clients
Website Time on Page Ranking &
Traffic
Clean Consistency Larger Reputation
Citations Footprint Defense
@JabezLeBret
55. Ads and Organic
Presented by: @JabezLeBret
http://www.Linkedin.com/in/JabezLeBret
http://www.Twitter.com/JabezLeBret
http://www.GetNoticedGetFound.com