1. GENM 2013: ONE YEAR ON
Are we reaping the rewards of
the ‘communications revolution’?

2. In 2012 we revealed the industry's
biggest ever survey into how people
use modern communication tools…
And we discovered GenM…
the generation that sought to
work how and when they
wanted
Who is GenM?

3. In 2013, we returned to the
workforce, to ask:
‘Now that you can work how and
when you want, how is this
working for you?’

4. WHO DID WE ASK?

5. • 72% work mainly
in an office
WHERE DO THEY WORK?
• 9% work mainly in a call centre,
telemarketing, helpdesk or
customer services environment
• 3% work elsewhere, but carry
out office-based work
• 4% work mainly ‘on the move’
• 12% work mainly from home
• 72% work mainly in an office

6. So what did
we find?

7. Despite the hype, the role of
social media is being
overplayed…
As just 5% use Facebook or
LinkedIn to communicate for
work purposes

8. The desk phone
is not dead!
It continues to be
the most popular
communication
device in the
workplace

9. SO WHAT ARE THE MOST-USED COMMUNICATION
TOOLS IN THE WORKPLACE?
0% 10% 20% 30% 40% 50% 60% 70%
Deskphone
Email
Mobile phone
Laptop
Text messages

10. ALARMINGLY, ONE YEAR ON…
… Just 40% of workers are
actually satisfied that they
have tools they need to get the
job done

11. But why
does this
matter?

12. …because 4 out of 10
people stated they
would change jobs for the
right communications
tools!

13. …as 40% of us are working longer
out-of-office hours than ever
before!
Having a good work-life balance is
also important to us, but very few
UK workers are getting it…

14. A work-life balance can potentially
be achieved through working from
home
BUT…
55% of office workers think home
working breeds mistrust

15. And a third of workers
also believe that
working from home can
put your career at risk

16. In fact, we have become
such a nation of unhappy
workers…
75% of us admit we have
suffered some form of
emotional or interpersonal
problem at work

17. We also uncovered the top five
issues in the workplace
0% 5% 10% 15% 20% 25% 30% 35%
Sense of being undervalued
Poor interpersonal relationships at work
Feeling of anxiety and stress
Exhaustion
Feeling of isolation from co-workers

18. BUT THERE ARE WAYS
WE CAN MAKE A DIFFERENCE…
Start a dialogue: Survey the people in your own company and find out what
is and isn’t working for them from a technology perspective
CYOD/BYOD: Consider offering employees the chance to either choose or
bring their own devices into the workplace
Keeping the hours down: Regular one-to-ones with managers provide
structure to the working week and supports a reduction in work hours
1.
2.
3.
4.
5.
Building trust: Regular team meetings via video, conference calls or Google
Hangouts allow all personnel to contribute, providing a sense of unity for the
entire team
Make sure you have a flexible working policy: Don’t just wait until
your staff request flexible or remote working - offer it to them as a benefit
and make it a key component of your recruitment and retention policy

19.  Never forget the importance of making workers feel
appreciated and part of a team
 The power of speech is at the heart of all problem
solving; maintain a level of appropriate, personal, visual
or verbal communication with colleagues at all times
 Always consider GenM’s evolution of communications
habits and device requirements – as it can affect
happiness, attitudes and interactions in the workplace
AND IF YOU ONLY REMEMBER
THREE THINGS FROM THIS…

20. To read and download the full
GenM 2013: One Year On
report please visit:
www.jabra.co.uk/genm2013

21. PHOTO ATTRIBUTIONS
Facebook logo: http://www.flickr.com/photos/ajc1/503165914/
LinkedIn logo: http://www.flickr.com/photos/matthewgain/4633798280/
Jabra lifestyle: https://www.jabra.co.uk/MediaLibrary
Telephone: http://www.flickr.com/photos/wiertz/4334606475/
Stress: http://www.flickr.com/photos/bennett4senate/4463996041/
All other images: Microsoft PowerPoint ClipArt