By Jacco Valkenburg, Recruitment Architect and Trainer, Recruit2 For European Online Recruitment Seminar in Barcelona 23-24 November 2011

1. The Future of
Recruiting is Mobile?!
23 November 2011
Jacco Valkenburg

2. What do people do
when you advertise jobs
via Social Media?

3. Mobile must support social
• 44-55% of all traffic on Facebook and Twitter is mobile
• +400% growth in mobile page views on LinkedIn.com y/y
So what happens if you start broadcasting your jobs on
social media…
www.recruit2.nl 3

4. Social news via iPad Flipboard
iPad Flipboard
www.recruit2.nl 4

5. Mobile matters
 By 2013, more people will use their mobile phones than
PCs to get online
 40% of new phones are internet-enabled
 Mobile searches have grown 4x since 2010
 More than 350 million active users currently access
Facebook through their mobile devices
 60,000 applications are made each month on Jobsite
for jobs via mobile
 Tiffany’s grew jewelry sales by 125% after optimizing
the mobile website
Sources: Gartner, Google Internal Data, Cisco, Jobsite.co.uk, Facebook
www.recruit2.nl 5

6. Your candidates are already mobile
 10-20% of internet traffic on your website comes from
mobile phones
www.recruit2.nl 6

7. iPhone Recruitment Apps examples
www.recruit2.nl 7

8. What users want from mobile
 Top 4 = reading news, browsing, searching & e-mail
 Anytime, anywhere…
 57% of global mobile web users had a problem
accessing a website in the past year
 More than 80% of mobile web users would access
websites more often from their phone if the experience
was as fast and reliable.
 78% of mobile users are only willing to retry a website
twice or less, if it does not work first time.
Source: Sanoma, 2010; Compuware, 2011
www.recruit2.nl 8

9. Mobile recruiting activities Job Seekers
Source: Potentialpark, 2011
www.recruit2.nl 9

10. Accessibility? Checklist
1. Check your own (career)site with an iPad or
smartphone
2. Does your ATS offer ‘Apply with LinkedIn’
functionality or any other integration with
social networks?
3. Can you respond to or contact a Recruiter
using a mobile device?
4. Can you apply using a mobile device?
Note: if you have a Flash website
you can leave this room now ;-)
www.recruit2.nl 10

11. Mobile Website requirements
1. Simple
2. Easy to read
3. Easy to navigate
4. Minimum input fields
5. Consistent branding
6. No Flash or Java technology
7. Mobile redirect
Tip: check Howtogomo.com or Ready.mobi
www.recruit2.nl 11

12. Mobile recruiting is the future
Jacco Valkenburg
RECRUIT2.COM / RECRUITERUNIVERSITY.EU
LINKEDIN WWW.LINKEDIN.COM/IN/JACCO
TWITTER @JACCOV
WORDPRESS WWW.RECRUITING-ROUNDTABLE.EU
www.recruit2.nl