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The future of recruiting is mobile!?

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Publicado el

By Jacco Valkenburg, Recruitment Architect and Trainer, Recruit2

For European Online Recruitment Seminar in Barcelona 23-24 November 2011

Publicado en: Empresariales, Tecnología
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The future of recruiting is mobile!?

  1. 1. The Future of Recruiting is Mobile?!23 November 2011Jacco Valkenburg
  2. 2. What do people dowhen you advertise jobs via Social Media?
  3. 3. Mobile must support social•  44-55% of all traffic on Facebook and Twitter is mobile•  +400% growth in mobile page views on y/ySo what happens if you start broadcasting your jobs onsocial media… 3
  4. 4. Social news via iPad FlipboardiPad 4
  5. 5. Mobile matters  By 2013, more people will use their mobile phones than PCs to get online  40% of new phones are internet-enabled  Mobile searches have grown 4x since 2010  More than 350 million active users currently access Facebook through their mobile devices  60,000 applications are made each month on Jobsite for jobs via mobile  Tiffany’s grew jewelry sales by 125% after optimizing the mobile websiteSources: Gartner, Google Internal Data, Cisco,, 5
  6. 6. Your candidates are already mobile  10-20% of internet traffic on your website comes from mobile 6
  7. 7. iPhone Recruitment Apps 7
  8. 8. What users want from mobile  Top 4 = reading news, browsing, searching & e-mail  Anytime, anywhere…  57% of global mobile web users had a problem accessing a website in the past year  More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.  78% of mobile users are only willing to retry a website twice or less, if it does not work first time.Source: Sanoma, 2010; Compuware, 8
  9. 9. Mobile recruiting activities Job SeekersSource: Potentialpark, 9
  10. 10. Accessibility? Checklist1.  Check your own (career)site with an iPad or smartphone2.  Does your ATS offer ‘Apply with LinkedIn’ functionality or any other integration with social networks?3.  Can you respond to or contact a Recruiter using a mobile device?4.  Can you apply using a mobile device?Note: if you have a Flash websiteyou can leave this room now ;-) 10
  11. 11. Mobile Website requirements1.  Simple2.  Easy to read3.  Easy to navigate4.  Minimum input fields5.  Consistent branding6.  No Flash or Java technology7.  Mobile redirectTip: check or 11