A2 Media Blogwork

2. • Published book “Dancing in the
Distraction Factory” in 1992
• In this book he made many notable
observations about music videos

3. According to Goodwin music videos
will often contain genre
characteristics through
. This is done to set up
and to communicate
.
The images above are from two different genres, country and rap. The rap images
contain clear rap such as the heavy bling and tank tops, another
convention shown is the top left image in which Wiz is rapping to the camera which
is using a low angle shot.
The images on the right are from a country video and feature the of
showing the band (or artist) performing the song and also features many
of the instruments being played.

4. said that the structure and tempo of the song are represented
throughout music videos. This is usually done through pace of
editing and through cutting the video to the beat.
The artists must also represent the and .
Its said that an
artists voice can be
used as a
and in most videos
the will
happen with the
artist on
screen/singing.

5. In his book, says that music videos have two
main purposes. To tell the story and to the
song and artist.
Goodwin says that a key thing that music videos need
to have is . They need to be something
that an audience will want to watch multiple times
without getting bored.
According to a music video in which the artist
acts as both the narrator and a participant within the
videos are the most and successful.
and are the key parts of a music
video. The audience needs to believe these are real.
Without this belief in the artists performance a music
video cannot be truly successful.

6. Goodwin says that there are three ways in which a the visuals of a music video
promote the song. The three methods are: , and .
= The meaning
and message of the song
doesn’t relate or match the
visuals of the song. This can
be seen in Green Day’s
“Wake me Up When
September Ends”
– The meaning of
a song is exaggerated
through the on screen
visuals. This is evidenced in
Miley Cyrus’ “Wrecking
Ball” in which she is on a
wrecking ball throughout
the video.
– The meaning of a
song is clearly demonstrated
through the use of visuals. This
is seen in Coldplay's “Paradise”
in which the video shows the
journey of Chris Martin (as an
elephant) in time with the
lyrics of the song

7. To do this music videos often
contain a of
. These are shots
of the artist that emphasise
their image/style to make
them more appealing and
memorable for the audience.
A music videos main purpose is to
the artist/band. The music video is meant to
increase the and also the
sales of their music.
During the and of a
video the artist is usually made to be the
focal point of the video so that they are
promoted effectively.

8. is a feature of many
music videos across a number of
genres. It is especially present in the
representation of female
artists/characters within music
videos.
It is also present within terms of
“ ” within the world of the
video such as:
- Screens within the world
- Eyes
- Mirrors
- Cameras
- Close-ups

9. The of: (angle and movement); ; ;as
wells as all work together within music videos to create .
The , and can be reflected in a music video via the use of
, and the between shots. The of a music
video is often used as well as to communicate the meaning of the video. This is
why the setting has to be engaging/believable for the audience so that the
video feels authentic.
Within music videos the often follows the and of the song
so that the video flows smoothly and keeps the audience engaged. This is called
“ ” which links to idea of .

10. Intertextuality often features within music videos. There are often
references to videos, films, TV texts and/or references to pop culture.
The reason for this is to engage the audience as when the audience
recognises some intertextuality they enjoy the video more.