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Project Update  Jill Thomas Social Media Coordinator
Built Platforms 5 ‘social’ CMS websites 5 custom facebook pages 1 custom twitter profile
Many H    hotels under                   equals Less money for   And consistent brand for
For Need  Not One custom         template One custom            profile & landing page First         was $2000 next four were $500  First          $195 next four were $60.
$560  & 8 Hours Produce in house content Do SE0 ourselves Think in the box Organized in the
Website Pages Rotating Banner Social Links Reserve Now Regional destination Local food and drink  Home Page Contact Us Rooms & Amenities Explore Dining & Nightlife Meetings Events Spa Weddings
Add Delete Reveal Hide Edit Text Change Pictures
Gulf Coast People & Places All properties & both destinations. Amplify on social media platforms. Tweet, like us,comment & share for3rdparty word of mouth. Author bio &Gravatar.  You?
Lists:  Lists: social media  travel bloggers southern tweeps competitors Engage: 3 tweets a day  scheduling Responding Thanking
Profile banners & landing pages ‘Reserve now’ links. Updated daily –destination Twitter & network blog feeds. Responding to every comment. Best practices posting strategy
Customer EngagementRelationship Management
CRM vs. Community Many Businesses do CRM on Businesses build community on  Community builds sales but not for hotels because community is local & your customers are not.
Talk to Us is CRM on FacebookYour Guests are Your Fans! CRM is now FUN for your guests. Engage before, during & after- up sell, problem solve & enhance experiences.  Target converts & their friends with contests, offers & digital ads. Increase post views for bigger engaged audience Constant feedback to understand your guests & create targeted content. Public stream of 3rd party advocates
On the Flip Side
The End – What Next? Generate volume of reviews needed to improve rankings. Drive traffic to website & blog to amplify your sales message & enhance experiences.

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Innisfre Social Media Project Update

  • 1. Project Update Jill Thomas Social Media Coordinator
  • 2. Built Platforms 5 ‘social’ CMS websites 5 custom facebook pages 1 custom twitter profile
  • 3. Many H hotels under equals Less money for And consistent brand for
  • 4. For Need Not One custom template One custom profile & landing page First was $2000 next four were $500 First $195 next four were $60.
  • 5. $560 & 8 Hours Produce in house content Do SE0 ourselves Think in the box Organized in the
  • 6. Website Pages Rotating Banner Social Links Reserve Now Regional destination Local food and drink Home Page Contact Us Rooms & Amenities Explore Dining & Nightlife Meetings Events Spa Weddings
  • 7. Add Delete Reveal Hide Edit Text Change Pictures
  • 8. Gulf Coast People & Places All properties & both destinations. Amplify on social media platforms. Tweet, like us,comment & share for3rdparty word of mouth. Author bio &Gravatar. You?
  • 9. Lists: Lists: social media travel bloggers southern tweeps competitors Engage: 3 tweets a day scheduling Responding Thanking
  • 10. Profile banners & landing pages ‘Reserve now’ links. Updated daily –destination Twitter & network blog feeds. Responding to every comment. Best practices posting strategy
  • 12. CRM vs. Community Many Businesses do CRM on Businesses build community on Community builds sales but not for hotels because community is local & your customers are not.
  • 13. Talk to Us is CRM on FacebookYour Guests are Your Fans! CRM is now FUN for your guests. Engage before, during & after- up sell, problem solve & enhance experiences. Target converts & their friends with contests, offers & digital ads. Increase post views for bigger engaged audience Constant feedback to understand your guests & create targeted content. Public stream of 3rd party advocates
  • 14. On the Flip Side
  • 15. The End – What Next? Generate volume of reviews needed to improve rankings. Drive traffic to website & blog to amplify your sales message & enhance experiences.