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What’s in a Mission Statement?
Christopher Ward, Webworks
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
2
So, why listen to this guy?
Christopher Ward
– Director of Sales, Webworks
 Webworks – A company dedicated to helping our clients maximize the potential of documentation
through custom outputs which promote customer loyalty and product value.
– Analytical Training and Business Experience
 Military Intelligence
– Taught to separate procedure from strategy and to look at both differently
 Dell Computers
– Taught how consumers think and how businesses can express value to them.
– Spent the last 7 years consulting on generating revenue through
documentation
 Developing tools to help maximize revenue
 Solutions have been accepted by businesses Globally
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation
3
Content Creation
becomes the most
pivotal department
for a company’s
continued success.
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
4
Automation vs. Jobs
Viktor Shvets, the global strategist of the investment bank Macquarie Group
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
5
Amazon Mission
Jeff Bezos – “On motivation: "I strongly believe that
missionaries make better products. They care more. For a
missionary, it's not just about the business. There has to be a
business, and the business has to make sense, but that's not
why you do it. You do it because you have something
meaningful that motivates you.“
Amazons Mission Statement - “Our vision is to be earth's most
customer-centric company; to build a place where people can
come to find and discover anything they might want to buy
online.”
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
6
Values - Guess Who ?
 Dedication to every clients success
 Innovation that matters - for our company and
for the world
 Trust and personal responsibility in all
relationships
© 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
7
What you will find in a mission statment
 Passion for what you do and who you are
working for
 A guide to help you understand the values of the
organization so you can align with them.

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Christpher Ward: What's in a Mission Statement

  • 1. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation PDF WebHelp Reverb HTML5 File Sync and Share with Collaboration What’s in a Mission Statement? Christopher Ward, Webworks
  • 2. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation 2 So, why listen to this guy? Christopher Ward – Director of Sales, Webworks  Webworks – A company dedicated to helping our clients maximize the potential of documentation through custom outputs which promote customer loyalty and product value. – Analytical Training and Business Experience  Military Intelligence – Taught to separate procedure from strategy and to look at both differently  Dell Computers – Taught how consumers think and how businesses can express value to them. – Spent the last 7 years consulting on generating revenue through documentation  Developing tools to help maximize revenue  Solutions have been accepted by businesses Globally
  • 3. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation 3 Content Creation becomes the most pivotal department for a company’s continued success.
  • 4. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation 4 Automation vs. Jobs Viktor Shvets, the global strategist of the investment bank Macquarie Group
  • 5. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation 5 Amazon Mission Jeff Bezos – “On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.“ Amazons Mission Statement - “Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
  • 6. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation 6 Values - Guess Who ?  Dedication to every clients success  Innovation that matters - for our company and for the world  Trust and personal responsibility in all relationships
  • 7. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation 7 What you will find in a mission statment  Passion for what you do and who you are working for  A guide to help you understand the values of the organization so you can align with them.