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What’s your content doing and where is it going? Saturday, October 2, 2010 9:15 to 10:15am Copyrights 2010,  LMG Presenter Lee Traupel Digital Strategist, Linked Media Group, Inc.
Session Overview Copyrights 2010, LMG ,[object Object],[object Object],[object Object],[object Object]
Backgrounder ,[object Object],Copyrights 2010,  LMG
Content is Anything & Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
What is Great Content? Copyrights 2010,  LMG “ Creating, publishing and measuring compelling words and images that resonate with your target market.”
Your Content Problem Foursquare & Center Copyrights 2010,  LMG “ Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.” Lori Ruff Author/Speaker “ Rock the World with Social Media”
Good Content Connects with Your Audience  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Where is Your Content Going? Copyrights 2010,  LMG The Social Flower Used with permission from Brian Soils
Social Web is the Wild/Wild West   ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Content is Running Amuck!  Copyrights 2010,  LMG
Social Content Marketing Absolutes    ,[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
UGC Reshaping Search Rankings ,[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Brave New World of Content Metrics   ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Your Brand’s Content Challenges ,[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Quick Poll ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Introducing Amplephi  ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Amplephi Overview  Copyrights 2010,  LMG ,[object Object],[object Object],[object Object],[object Object]
Amplephi is a Single Source Platform ,[object Object],Copyrights 2010,  LMG
Publishing ,[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Integrated Best Practices  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
Reflector(tm) Analytics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
A SaaS Portal ,[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
publishing Copyrights 2010, Amplephi Blog Post Press Release Images & Videos Social Updates instantly publish to multiple destinations
users and corporate policies Copyrights 2010, Amplephi user roles privileges corporate policies Content manage and control content and users
[object Object],[object Object],measuring Copyrights 2010, Amplephi understand cause, effect and ROI of content
[object Object],[object Object],[object Object],[object Object],[object Object],best practices Copyrights 2010, Amplephi incorporate best practices
Security And Privacy  ,[object Object],[object Object],[object Object],Copyrights 2010,  LMG
[object Object],[object Object],[object Object],[object Object],[object Object],Amplephi User Interface Copyrights 2010, Amplephi
Summary  Copyrights 2010,  LMG ,[object Object],[object Object],[object Object],[object Object],[object Object]
Amplephi Strengthens Your Bottom Line  ,[object Object],[object Object],[object Object],[object Object],Copyrights 2010,  LMG
q&a ,[object Object],[object Object],[object Object],Copyrights 2010, Amplephi Lee Traupel Linked Media Group, Inc. [email_address]   Direct: 530.432.8764 Mobile: 530.205.8577 Twitter: LinkedMedia

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LavaCon 2010 Lee Trapel Where is Your Conent Going

  • 1. What’s your content doing and where is it going? Saturday, October 2, 2010 9:15 to 10:15am Copyrights 2010, LMG Presenter Lee Traupel Digital Strategist, Linked Media Group, Inc.
  • 2.
  • 3.
  • 4.
  • 5. What is Great Content? Copyrights 2010, LMG “ Creating, publishing and measuring compelling words and images that resonate with your target market.”
  • 6. Your Content Problem Foursquare & Center Copyrights 2010, LMG “ Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.” Lori Ruff Author/Speaker “ Rock the World with Social Media”
  • 7.
  • 8. Where is Your Content Going? Copyrights 2010, LMG The Social Flower Used with permission from Brian Soils
  • 9.
  • 10. Content is Running Amuck! Copyrights 2010, LMG
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  • 24. publishing Copyrights 2010, Amplephi Blog Post Press Release Images & Videos Social Updates instantly publish to multiple destinations
  • 25. users and corporate policies Copyrights 2010, Amplephi user roles privileges corporate policies Content manage and control content and users
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