Social Media Marketing for Franchises Best Practices
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Presentation for Franchises, brands, and marketers at the Southeast Franchise Forum in Atlanta, 7/12/2016 by Jack Monson of Qiigo.
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Social Media Marketing for Franchises Best Practices
- 1. 1 Unlock Your Digital Potential Jack Monson, Qiigo @jackmonson Social Media Best Practices for Franchises
- 2. 2 Unlock Your Digital Potential IFA Convention 2017 Las Vegas
- 3. 3 Unlock Your Digital Potential 2012 The Good Ol’ Days:
- 4. 4 Unlock Your Digital Potential 2012 2017
- 5. 5 Unlock Your Digital Potential 2012 2017
- 6. 6 Unlock Your Digital Potential 2012 2017
- 7. 7 Unlock Your Digital Potential 2012 2017 Organic Posts Reach All Followers Ads Reach Targeted Consumers
- 8. 8 Unlock Your Digital Potential 2012 2017 5 years = one generation
- 9. 9 Unlock Your Digital Potential Social Media Truths In 2017 Social Media Truths
- 10. 10 Unlock Your Digital Potential Marketing Mix in 2017 Social Media Truths Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Social Media Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program
- 11. 11 Unlock Your Digital PotentialSocial Media Truths Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program Marketing Mix in 2017
- 12. 12 Unlock Your Digital Potential You can’t “not” do something because it’s too hard. Anyone who says “it’s just too hard” can be ignored. Social Media Truths
- 13. 13 Unlock Your Digital Potential There are no snowflakes. Social Media Truths
- 14. 14 Unlock Your Digital Potential You can make exceptions, but each one chips away at logic, efficiency, and profitability. Social Media Truths
- 15. 15 Unlock Your Digital Potential 9 Social Media Best Practices 9 Social Media Best Practices
- 16. 16 Unlock Your Digital Potential 1. One Facebook page per location. 9 Social Media Best Practices
- 17. 17 Unlock Your Digital Potential9 Social Media Best Practices Facebook Google+ Twitter Instagram Snapchat YouTube 1. One Facebook page per location 1 for brand + 1 for each location 1 for brand + 1 for each location 1 for entire system 1 for entire system 1 for entire system 1 for entire system
- 18. 18 Unlock Your Digital Potential9 Social Media Best Practices 2. No Separate Pages for Fran Dev
- 19. 19 Unlock Your Digital Potential9 Social Media Best Practices A Facebook page with nothing new in the past 2 weeks means you’re out of business. 3. Post Every Day
- 20. 20 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day Facebook organic reach? 1 Million Fans: 1% 1 Thousand Fans: 20% 1 Million < 1,000 x 1,000 It’s Good to Be a Franchise!
- 21. 21 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day
- 22. 22 Unlock Your Digital Potential9 Social Media Best Practices 4. Post Shareable Content
- 23. 23 Unlock Your Digital Potential9 Social Media Best Practices 5. Post Facebook Live Videos
- 24. 24 Unlock Your Digital Potential9 Social Media Best Practices 6. Advertise
- 25. 25 Unlock Your Digital Potential Respond to all customers on Social. But don’t spend all of your time monitoring and measuring. 9 Social Media Best Practices 7. Respond
- 26. 26 Unlock Your Digital Potential • D.I.Y. or Do It For Franchisees? • Choose a Social Media Conductor at HQ 9 Social Media Best Practices 8. Lead Your Franchisees
- 27. 27 Unlock Your Digital Potential9 Social Media Best Practices 9. Do One Thing Different