When the media calls for an interview, who do you send? What qualifications are you looking for in a brand spokesperson? Find out how to think like a reporter and choose the best spokesperson for your company.
5. Try to think outside
your marketing team.
Often, media professionals view marketing
professionals as over-coached and unable to
provide direct insights.
6. Instead, look for someone with
these qualifications:
Authority
Strong voice, authentic voice
Willing to be coached
Ready for the spotlight
19. A spokesperson is just a vehicle for
conveying your message.
It’s what you do to prepare them
(media training, speech coaching, message development)
that makes all the difference.