Investigate how businesses can use social media sites such as Vine and Pinterest to communicate with their audience.

1. A MORE SOCIAL
BUSINESS --Jackie Vetrano
Web and Social Media Coordinator
@JaclynVetrano

2. A MORE SOCIAL
BUSINESS --Jackie Vetrano
Web and Social Media Coordinator
@JaclynVetrano @sunygcc

3. disclaim
er.

4. *disclaime
r.
*not an expert, just an enthusiast.

5. qualit
y
quantit
y

6. THE BIG THREE ---
Facebook
Twitter
LinkedIn
November 11:
LinkedIn as a
Branding Strategy
T102 12:45 – 1:45
like
RT
engageme
nt
#
share

7. respond
apologize
answer questions

10. OOPS!

11. you
business’ brand
social media

13. QUICK --six-second videos
start and stop
owned by Twitter
connect Twitter and Facebook
trending through hashtags

14. Brandon Calvillo tells Icona Pop about "Virgin Mobile
Freefest 2013". For more details, visit
virginmobilefreefest.com

15. The #Honda Summer Clearance Event. Happening
now.

16. Our #CubaLibre #cocktail in #sixseconds. Which
#SixSecondCocktail would you like to see next?
#vine #howto

18. COMMUNITY --pinboards
follow boards or users
shared boards
comments & repins
variety

21. audienc
wha e whe
wher
t
n
e

22. THANKS ---
jlvetrano@genesee.
edu
• http://mashable.com/2013/09/16/startups-vine-instagram/
• http://socialmediatoday.com/fixcourse/793301/3-worst-ways-
•
•
•
•
•
•
use-social-media-grow-your-business-and-what-you-should-doinstead
http://www.buzzfeed.com/ariellecalderon/19-companies-thatmade-huge-social-media-fails
http://www.shopify.com/blog/8715649-7-creative-waysbusinesses-are-using-vine-to-engagecustomers#axzz2fMmYghVZ
http://socialmediatoday.com/node/1444961
http://digiday.com/brands/5-great-pin-it-to-win-it-campaigns/
https://www.facebook.com/note.php?saved&&note_id=1015051
7045950803&id=152966954305
http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15Real-Businesses-Are-Getting-Creative-With-Vine-for-