This document discusses how a college recognizes student achievements through social media and other platforms. It outlines the recognition process, which starts with a student accomplishing something noteworthy. Then the marketing communications department learns about it and shares it publicly to recognize the student. Some examples of achievements include community service, student government, internships, academic honors like the dean's or president's list, study abroad, athletics, and more. Statistics are provided on numbers of students recognized and social media engagement for posts recognizing students. Ideas from other colleges are also mentioned, along with encouraging increased awareness of the recognition program.

1. MERIT PAGES how are we recognizing our students?
JACKIE VETRANO web and social media coordinator

2. RECOGNITION
what is it? why do we do it?

3. ACHIEVEMENT what defines an achievement?

4. MERIT LIKES RECOGNITION
so we like them
just in case: http://vimeo.com/66591963

5. HOW IT WORKS
FIRST
student does something awesome
THEN
marcom finds out about it
FINALLY
awesome student gets recognized

6. ACHIEVEMENTS ON MERIT
community service student government internships
visual arts scholarships president’s list
dean’s list
study abroad other achievements athletics

7. MERIT AT GCC
what we’ve done

8. 188 1,185 5 81% 80% profile claims facebook likes tweets email open rate click rate

9. 120 518 3 60% 76% profile claims facebook likes tweets email open rate click rate

10. 1,162 308
students recognized
1,703 8
facebook likes
70% 78%
email open rate
profile claims
tweets
click rate

12. MERIT ACROSS THE COUNTRY
interesting ideas

16. STUDENT PROFILES a supplement to the resume

19. NOMINATION FORM we want to know everything!

20. THE FORM
WHERE TO FIND IT www.genesee.edu/home/offices/marcom/social
REMEMBER: ACHIEVEMENT
students who go above and beyond the call of duty

21. TELL YOUR STUDENTS increase awareness