Jacob I. Waldrop

Dallas/Fort Worth Area United States

Search Engine Marketing Manager

Advertising / Marketing / PR

Experienced SEM Manager that has a track record of researching, strategizing and executing campaigns that have resulted in measured success against company objectives. Notable successful projects include: Manage and optimize 100s of PPC campaigns with monthly spend over 200k. Google and Bing. PPC Account Restructure resulting in decreased CPA (-$50 / conversion), decreased AVG CPC and increased CTR. Research, planned and executed digital display campaigns (including site retargeting) with Click through Rates above .24% and observed lift in PPC CTR, brand searches and direct traffic. Restructured digital analytics implementation including google analytics and Kissmetrics to accura...