3. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
4. Meet Mads and Phoebe.
Mads Ejsing
Mads is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.
Phoebe Berke
Phoebe is the Academy
Manager at LeadFamly.
Phoebe creates the e-learning videos,
and she’s one of the friendly faces
on the chat support.
6. LeadFamly empowers you to connect with and activate your target audience
with marketing gamification. Our software platform is easy to use, and it allows
you to design and promote your own online marketing games. With 25 different
game concepts to choose from, you can find just the right concept to reach
your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK including
Arla, Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Latest game releases: Shoot The Duck, Snake, Video Quiz
LeadFamly
9. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
10.
11. Focus on customers, not sales
Create content that is highly shareable and FUN
Questions to address in the awareness phase
What products or services does your brand offer?
Why does your audience need your products or services?
What problems are your customers facing?
What solutions and options does your brand provide?
Lifecycle Marketing
Awareness
Source: Alexa
15. Personalization
Why it matters
Defined as “personalized marketing or one-to-one
marketing, is the practice of using data to deliver
brand messages targeted to an individual prospect.”
90% of respondents in Epsilon survey said
personalization is appealing
We’re not all Amazon or Netflix — we have to choose
the level of personalization we can do well
Sources: Instapaper, Epsilon survey (n=1000)
16. Intent Data
Here’s our take
Two types: internal and external
You have more access to intent data than
you realize
More insight on an individual level, more likely
to win the sale
Sources: Martech Zone
17. Intent Data
can help…
Source: Martech Zone
How intent data can be used collaboratively
between Sales and Marketing:
Discovery of more active sales leads
Reduction of churn and boosting customer loyalty
Successful interaction with target accounts
Early insertion for brand recognition and establishment
of value
18. Death of the third-party cookie
’Ask and ye shall receive’
Transparency matters
Find new ways to gather info
Adopt now
19. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
20.
21. Why are we fans of gamification?
Montana
A perfect match between our
brand values and what LeadFamly offers
We have already doubled our permissions
and they are staying!
Playfulness is a great way to introduce and
reintroduce our brand and products
22. Start simple and keep
brand in mind
Montana
Game type:
Quiz
Purpose:
Increase permissions
Create awareness of new
catalogue and colors
23. Results
Montana
7 campaigns,
gave great insights in focus markets
57 % new permissions
of all unique permissions
62.3 % conversion rate
in main market, Denmark
55.3 % opened the catalogue
24. Brand is important, but
what about past learnings?
Montana
Game type:
Priority Puzzle
Purpose:
Increase permissions
Increase customer brand knowledge
Create traffic to the campaign page
25. Results
Montana
84.1 % new permissions of all
unique permissions
Lower conversion rates, but very strong
permissions due to placement of
registration page
57.6 % clicked on the CTA to our
campaign landing page
26. Learnings & upcoming campaigns
Montana
Keep you brand close, but your
learnings closer
In the future, we want to focus on
long-term campaigns
Personalization is interesting
both on a B2C and B2B level
27. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
32. AwarenessBavaria - Royal Swinkels Family Brewers
Purpose
Gather votes to nominate the
Dutch Carnaval for the Nobel
Peace Prize — and indirectly
drive sales
Results
Campaign is still live 🥳
33. Next steps…
What’s your pain point?
Who’s your target audience?
“Known unknowns” - what does your audience not know that
you want them to know?
What do you know about their preferences?
34. KeyTakeaways.
Personalize the experience when you can.
Authentic content — put yourself in your audience’s shoes.
Don’t be afraid to challenge your audience.
To stand out, be creative. Think of the best known awareness
campaigns— they were unexpected.
