Más contenido relacionado Similar a 6 customer insights - a story that will open you up to their minds (20) 6 customer insights - a story that will open you up to their minds31. SOME TRIBES MOVED
FROM THE PLAINS TO THE
FOREST WHERE SPEARS
NEEDED TO MOVE EVEN
QUICKER TO CATCH
SMALLER ANIMALS.
32. SPEARS BECAME SHORTER AND
TRANSFORMED INTO ARROWS,
SHOT FROM BOWS THAT FIT THE
HUNTER'S STRENGTH AND SIZE.
33. INSIGHT 2
KNOW THE TRIBE,
TAILOR PRODUCT
TO THE CUSTOMER.
WHEN THE
ENVIRONMENT
CHANGES,
ADAPT...
BUT KEEP A FAMILIAR LOOK TO MAKE IT
EASY TO ADOPT
40. MUSIC IS A TIME
MACHINE
BECAUSE A FAMILIAR
SOUND…
LINKS TO FEELINGS
OF THE PAST AND
PAINTS A PICTURE
INSIGHT 3
44. CAN MAKE US
HAPPY!
SAD.
WHATEVER
STRONG LINKS WE
HAD IN THE PAST
SCARED.
45. INSIGHT 4
SMELLS AND TASTES ADD DIMENSIONS TO OUR MEMORIES.
THAT CAN BE POWERFUL.
LIKE MUSIC.
49. INSIGHT 5
POSITIONS &
GESTURES ARE
PRIMAL.
THEY ACTIVATE
PRIMAL LINKS TO OUR
BODY CHEMISTRY.
YOU HAVE THE
POWER TO FEEL
POWERFUL.
60. YES! WE ARE TESTING YOU.
THAT IS A SCIENTIFICALLY
PROVEN* WAY TO LEARN.
*HOW WE LEARN: THE SURPRISING TRUTH ABOUT WHEN, WHERE, AND WHY IT HAPPENS -
BEN CAREY
63. WE JUST NEED TO:
LOOK
LISTEN
SMELL
TOUCH
TASTE
STAND TALL!
ASK
68. A CUSTOM IS A HABIT.
WE WANT CUSTOMERS TO
BUY OUR PRODUCTS AND
OUR IDEAS..AGAIN AND
AGAIN.
LIKE A HABIT.