Personal Branding video

1. PERSONAL BRAND EXPLORATION
Jacob Turner
Sports Broadcasting Project & Portfolio I: Week 1
September 30, 2022

2. I grew up with my family living paycheck to
paycheck we still do, so that has instilled a great
work ethic in me because I do not want to live
like that anymore I want to be stress free from
bills. My Dream is to be a Sports broadcaster on
Sports Center or Fox Sports west and I am
willing to work hard give it my all along with
having fun while doing it and don’t let anyone
get in my way from achieving my goals.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio Disk Jockeys
• News Analysts, Reporters, and Journalists
• Athletes and Sports Competitors
Hero BRAND ARCHETYPE - I
always have the mindset that no
task is too big for me and I can
accomplish anything. Working
together as team is important, we
can accomplish anything together.
Sports Media and New Analyst

4. HR Managers and Recruiters
TARGET AUDIENCE
Wendy Fowler
Outreach Plan:
I will update my resume.
I will fill out the application along with turning in my
resume and send a message to her on Linkedin.
I would send an email or message on Linkedin in a week
and half expressing how interested in the job.
PROFILE
PICTURE
Asst. Business & HR Manager at Iowa’s news
Now
Mindy Rotnhouse
Outreach Plan:
• Get some Internship work and hours in.
• I will message her on Linkedin after I apply.
• I would follow in a week and half up with messaging her
asking if she’s gotten to over my application.
PROFILE HR at Forum Comm. Co.
Cheryl Brennan
Outreach Plan:
• I will update my portfolio page and add more of my
work for her to look at.
• I will email her or i’ll message her in Linkedin.
• I would follow up in a week and a half with an email or
Linkedin expressing how interested I am in the job.
PROFILE
PICTURE Senior Regional Recruiter at
Gannett

5. GOALS
Short Term: 2025
• Get an entry level job at a local news station.
‣Do Internships and Graduate from School
2022.
‣Start my own podcast to get my name out
there more 2023.
Mid Term: 2027
• Become an a Full time Anchor for sports on a local
news station 2026.
‣Get enough experience in the work force 2026-
2033.
Long Term: 2034
• Become a Sports broadcaster on Sports Center or a
Teams full time play by play announcer 2034.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spread sheet
SOFT
HARD
Novice / Adept / Expert
Desktop publishing software Novice / Adept / Expert
Video creation and editing software Novice / Adept / Expert
S
Novice / Adept / Expert
Analytical or scientific software
SOFT
HARD
Novice / Adept / Expert
ERP software Novice / Adept / Expert
Internet browsing software Novice / Adept / Expert
Music or Sound editing software Novice / Adept / Expert
Information Retrieval

7. I promise to fans bring the best quality and
correct sports news by having fun and doing my
research. I also want to have people become a
fan off of learning how the game is played and
what the rules are, I want them walking away a
fan and feeling like they learned the game,
players, and the rules.
PROMISE

8. CREDENTIALS
Work Experience:
• Usher at Angel Stadium, Directing and
leading guests.
• Crew Trainer, Communicate, train new
employees.
Education:
• Highschool Diploma
• Glendora High School
• Sports Broadcasting, B.S., Full Sail University (2024)
Awards:
• Employee of the month, volunteered at
Shepherds Pantry
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Industry Experience:
• 1 Month
Education:
• Graduate from Full Sail University 2020-2022
Leadership Experience:
Skills and Proficiencies:
• Speaking on T.V. - Great
• Hosting Shows - Great
• Accurate - Good
Jacob Turner
Overall Online Presence:
• banner image customized? Yes , professionalism of
headshot? Yes, how detailed is the profile? Really
detailed, active on other social media? Has all social
Media, is their LinkedIn URL customized? Yes
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• 0 years
Education:
• 1 year into Full Sail University Graduating in 2024
Leadership Experience:
• Leading People to where they are supposed to go.
• Crew Trainer Training new employees.
Skills and Proficiencies:
• Adobe Photoshop - Good
• Speaking - Good
• Versatile - Good
Overall Online Presence:
• How many connections? 1, banner image customized?
no, professionalism of headshot? 0, how detailed is the
profile?, published articles? 0, active on other social
media?, is their LinkedIn URL customized? Kind of
• Grade: Poor, Average, or Superior?, 40 out of 100
Jose L Verduzco

10. COMPETITION
Matthew Randel
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT
Industry Experience:
• 0
Education:
• 2022-2024
Skills and Proficiencies:
• Adobe Photoshop
• Imovie
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections? 0, banner image
customized?no, professionalism of headshot? No, how
detailed is the profile? Alright, published articles? 0,
active on other social media? Yes , is their LinkedIn
URL customized?yes
• Grade: Poor, Average, or Superior?, 40 out of 100
Industry Experience:
• 0
Education:
• 2022-2024
Leadership Experience:
• Leading guests to where they are supposed to go
• Crew Trainer
Skills and Proficiencies:
• Adobe Photoshop
• iMovie
• Writing
Overall Online Presence:
• How many connections? 0, banner image customized?
No , professionalism of headshot? Yes, how detailed is
the profile? Alright, published articles? 0, active on
other social media? Yes, is their LinkedIn URL
customized? Yes
• Grade: Poor, Average, or Superior?, 40 out of 100

11. BRAND POSITION
For [my fellow sports fans] who [watch sports], I
provide [A total experience where we will talk
sports and the top headlines in the world of
sports.] because [I will deliver sports news in the
most fun and accurate way and will explain how
stuff happens in the sports world so everyone can
understand.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: I will post my work that I have done from
Adobe Photoshop my writing skills that I have learned from
Full Sail University. I want people that aren’t necessarily fans
and teach them about the sport, players, and rules and I hope
to team them into a fan of a sport or team or player.
• Primary Tools:Adobe Photoshop, and iMovie.
• Website: Instagram, YouTube or Twitch, and Tik Tok
Picture of You
Goes Here
Industry Events & Organizations
• Midwest Journalism conference
‣ Spring 2023 Minneapolis
World Academy of Science, Engineering and technology
May 11 2023 Las Vegas
World Academy of Science, Engineering and technology
November 1-2 2023 San Francisco

13. PROFESSIONAL DEVELOPMENT
Mentor
• My Mentor is Mark Gubicza he has all the tangibles I
want to learn, he has the longtivivty along with hosting a
show nd he can teach me how to be more comfortable
with being on tv.
Formal Education
• Dan Patricks Sports Broadcasting, Full Sail University
2024.
Technical Skills
• Being able to learn how to take sports photos,
WdayABC December 2024
• More of Adobe Photoshop, Sinclair Broadcasting Group
May 2024
• iMovie - WdayABC March 2024
Soft Skills
• Speaking and delivery - Sinclair broadcast group 2024
• Leadership skills - WdayABC 2024
• Story telling Sinclair Broadcasting group 2024

14. Jacob Turner
Im a Sports Broadcaster that helps
bring exciting fun way to bring news
to our sports fans with learning
experience from Full Sail
Broadcasting. I want to reach people
that aren’t necessarily fans and teach
them about the sport, players, and
rules and I hope to make them fan of
a sport or player.

15. REFERENCES
27-2021.00 - Athletes and Sports Competitors. (n.d.). Retrieved
October 2, 2022, from
https://www.onetonline.org/link/details/27-2021.00
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.
(n.d.). Retrieved October 2, 2022, from
https://www.onetonline.org/link/summary/27-3011.00
WDAY hiring Sports Anchor in Fargo, North Dakota, United
States | LinkedIn. (n.d.). Retrieved October 2, 2022,
from
https://www.linkedin.com/jobs/view/3284268840/?refId
=96dd8fe1-f443-497d-a138-
796eb28103b0&trackingId=NX4i9KV0SASqT6xJd9M
9nA%3D%3D
Forum Communications Co. hiring Business Reporter in
Grand Forks, North Dakota, United States |
LinkedIn. (n.d.). Retrieved October 2, 2022, from
https://www.linkedin.com/jobs/view/3284275595/?
refId=EC44riP0S5c6zqw09oQkMA%3D%3D&tra
ckingId=pXoTqeZkVR1WzjcCz2GuNQ%3D%3D
Midwest Journalism Conference. (n.d.). Retrieved October 2, 2022,
from http://midwestjournalism.com
International Conference on Journalism and Mass Communication ICJMC on
November 01-02, 2023 in San Francisco, United States. (n.d.).
Retrieved October 2, 2022, from
https://conferenceindex.org/event/international-conference-on-
journalism-and-mass-communication-icjmc-2023-november-san-
francisco-us
International Conference on Journalism and Mass Communication
ICJMC on May 11-12, 2023 in Las Vegas, United States.
(n.d.). Retrieved October 2, 2022, from
https://conferenceindex.org/event/international-conference-
on-journalism-and-mass-communication-icjmc-2023-may-las-
vegas-us
27-3023.00 - News Analysts, Reporters, and Journalists.
(n.d.-b). Retrieved October 2, 2022, from
https://www.onetonline.org/link/summary/27-3023.00