Digital Marketing Campaign on Plante & Moran for #ADV420 #NMDL #MSU!

1. DIGITAL MARKETING STRATEGY•
JACQUELINE LEE

3. •Spread strategic messages to target markets
•Increase lead-to-client turnover ratio
•Engage millennials to increase company innovation
GOALS

4. •Business professionals ages 25+
•Developing companies
•Thriving middle-market companies
•Innovative millennials (students 18-25)
TARGET MARKETS

5. •TIMELINE: January 15thto April 1st
•GOOGLE ADWORDS: $100/day
•MOBILE DEVELOPMENTS: $50K
•PAY-PER-CLICK: $50K
•SOCIAL MEDIA TRAINING: $5K
BUDGET & TIMELINE

6. •Increase involvement through inbound digital marketing
•Present finance as fun and exciting
•Show consumers the unique company culture
STRATEGY

7. •Appreciating finance
•Collegiate issues and involvement
•#ENGAGEMILLENNIAL
•Parental Involvement
•Financial literacy & societal contribution
•Scholarship program
MILLENNIALS
PROFESSIONALS
BUSINESSES
•Repaying student loans
•Tax help
•Home financial advice
•Promotional pricing for sharing digital posts
•PPC Advertising
•Target new locations
•Financial consulting
•Seminars, webinars, training videos

8. •Interactive features:
•Budget & tax refund calculator
•#ENGAGEMILLENNIAL
•Motivational notifications based on company culture
•Coupon codes
•Flash sales
MOBILE DEVELOPMENTS

9. •SAMPLE AD: Plante & Moran Business Scholarship –International Winners –PlanteMoran.com
www.plantemoran.com
Finance your Education Now!
View Current Scholarship Offerings.
SEO & KEYWORDS

10. •Google Analytics
•Hootsuite
•Google Adwords
•Consumer surveys
EVALUATION