1. return2music@gmail.com

2. •

3. Middleware Platform
Application
Middleware Platform (WIPI, ...)
Native System Software
Hardware

4. Mobile Platform
Application
Mobile Platform (Android,
iPhone, ...)
Hardware

5. Platform as Eco system
Application
Mobile OS Business Model
App Store
SW/HW
SDK
Guideline

6. Consum
er
Device
Platform
Dev Tools App Store
Content
Third
s
party
Provider

7. •

12. Java ME (Micro Edition)
= Java 2 Platform, Micro Edition (J2ME)
Software Platform
“Write once, run every where”
Java Card

14. Mobile Web

15. 2010 Q2, smartphone sales, Gartner

20. •

21. Symbian
1980 Psion
1987 SIBO (SIxteen Bit Organizer) & EPOC (OS)
1993 Psion Series 3
PDA
1997 Psion Series 5
EPOC 32
1998 Symbian Ltd.
Nokia, Ericsson, Motorola, Psion

22. ARM chip
1978 Acorn Computers , “the British Apple”
1983 Acorn RISC Machine project
1990 Advanced RISC Machines Ltd.
1992 ARM6
1994 Apple Newton PDA, ARM6
1998 ARM Holdings plc, NASDAQ
2007 iPhone original, ARM11

23. Windows Mobile
1996 CE 1.0 : handheld PC (Newton)
1997 CE 2.0 : Palm-sized PC
2000 CE 3.0 : Pocket PC 2000 (PDA)
2002 Pocket PC 2002 (Smartphone)
2006 CE 6.0 : address space 32MB 2GB (iPod)

24. iPhone
1999 iPhone.org Apple.com
2001 Mac OS X 10.0
2002 iPhone
2003.4 iTunes Music Store
2005 ROKR with Motorola
2007 iPhone
2008.3 iPhone SDK
2008.7 iPhone 3G
2009 iPhone 3Gs
2010 iPhone 4

26. Android
1999 Danger, Inc
2003 Android, Inc
2005 Google acquired Android
2008 Android 1.0
2009 Android 2.0
2010.Q4 Android 3.0

28. 2006 founded by Omar Hamoui
2009.11 acquired by Google, $750 million

29. • iPhone

31. Display
< iPhone 3Gs iPhone 4 iPad
320x480 640x960 1024x768

32. CPU & GPU
< iPhone 3G iPhone 3Gs iPhone 4
412Mhz Samsung
600Mhz Cortex-A8
ARM
Apple A4
PowerVR MBX PowerVR SGX535

33. RAM, Camera, etc.
iPhone iPhone 3G iPhone 3Gs iPhone 4
128MB 128MB 256MB 512MB
3.0MP, 30fps,
2.0MP 5.0MP, flash
focus
Digital gyroscope,
A-GPS, mic
compass, Nike+ Dual-mic

34. A-GPS
GPS
+A-GPS Server
+Wifi hotspot
+Cell Tower

35. Nike+

36. Digital Compass
+Magnetometer( )

37. Accelerometer
(0, -1, 0)

38. Gyroscope

39. Device Motion
• attitude (roll, pitch, yow)
• rotationRate (x, y, z)
• gravity (x, y, z)
• userAcceleration (x, y, z)

40. iOS
Cocoa Touch
Media
Core Services
Core OS

41. Cocoa Touch Layer
• Address Book UI
• Event Kit UI - 4.0
• Game Kit
• iAd - 4.0
• Map Kit
• Message UI
• UI Kit

42. Media Layer
• Assets Library - 4.0
• Audio ToolBox
• Audio Unit
• AV Foundation
• Core Audio
• Core Graphics
• Core Text
• Core Video - 4.0
• Image I/O - 4.0
• Media Player
• OpenGL ES
• Quartz Core

43. Core Services Layer
• Address Book
• CFNetwork
• Core Data
• Core Location
• Core Foundation
• Foundation
• Core Media - 4.0
• Core Motion - 4.0
• Core Telephony - 4.0
• Event Kit - 4.0
• Mobile Core Services
• Quick Look - 4.0
• Store Kit
• System Configuration

44. Core OS Layer
• External Accessory
• Security
• System - 4.0
• Accelerate - 4.0

45. iOS history
2007.6 1.0 on iPhone
2007.9 1.1 on iPod Touch, iTunes Music Store
2008.3.6 iPhone SDK release
2008.7 2.0 on iPhone 3G, App Store
2009.6 3.0 on iPhone 3Gs, Bluetooth unlock, Tethering
2010.6 4.0, limited < iPod Touch 2G, Multitasking

46. 1988, 1st
NeXT
Computer

47. Cocoa
Window Server
event
reaction
Cocoa
Applications

48. nib
Main Event Loop
View
Custom (delegate)

49. W
pixel i
n
d event
o
event w
Application
drawing
S
e
r
value v
e
r

50. Application Bundle
• Executable
• Info.plist
• Resources
• MainWindow.nib
• icon.png
• Default.png
• Settings.bundle

51. Bundled App.

52. 2007
CNet, Best smartphones of 2007

53. • Android

55. Smartphone Tablet E-reader netbook
Droid,
Nexus One, EeePad (ASUS), nook (Barnes & Aspire One
XPERIA, LePad (Lenovo) Noble) D250 (Acer)
Galaxy

58. Compatibility Test Suite
Android 3.0 Recommended Spec.

59. License
Google Apps.
GED (Google Experience
Google Apps. Source
Device)
HTC G1
Google Apps.
GMS (Google Mobile Service) Google Apps. Binary
HTC Hero, DROID
Google Apps.
Open Source
ZiiLabs ZiiEgg, OESF

60. Android OS
Java SDK
Dalvik Modified JVM
Native (C) Library
Linux Kernel

61. Java SDK
• app
• bluetooth
• content
• database
• gesture
• graphics
• hardware
• location
• media
• net
• opengl
• ...

62. Native Library
• Media
• OpenGL
• FreeType
• SQLite
• WebKit
• Graphic

63. Android Runtime
• Dalvik Virtual Machine

64. Linux Kernel
• 2.6.29
• Device Driver
•
•
• ...

65. • View
• Activity
• Intent
• Content Provider
• Service
• AndroidManifest.xml

66. App.
lifecycle

67. Rapid Dev Tool
App Inventor
Scratch

68. History
2008 1.0
2009.2 Android Market
2009.10 2.0, HTML5
2010.3 2.2, Speed Improvement, Flash 10.1 support
SD Card Application Install
2010.Q4 3.0

70. Google Experience
...

74. Oracle
2010 8.12
Eric E. Schmidt

75. • App Store (iPhone vs Android)

76. iPhone App Store
Price Contents Sales App Size
SimCity : 30MB
17% Book 20% Game
Monkey Island :
Average $2.91 14% Game 14% Entertain
426MB
11% Entertain 12% Book
Myst : 727MB

77. Android App Store
Refund Period Commission
Austria, France,
48 hour Germany, Italy, Japan,
30%
(Shareware) Netherlands, Spain,
UK, US

78. Civilization
vs

79. Tetris
vs

81. 252,894 active applications over 100,000 applications
vs
over 5 billion downloads over 1 billion downloads

82. 5 iPhone
over 60 Compatible Devices
3,500 iPod Touch vs
+200,000 Devices a Day
+230,000 Devices a Day

83. 90 Countries vs 13 Countries

84. • Mobile Web

89. 3.5 320x480 163 ppi
3.2 320x480 180 ppi
G1
S60
2.0 240x320 167 ppi
5320
3.5 800x480 265 ppi
N900
2.4 480x360 165 ppi
3.1 320x480 186 ppi
3.0 800x480 291 ppi
X1

90. Web
Geolocation
Flash Lite Application
API
API
Javascript HTML5 Device API
(Ajax)

91. HTML5
2007 5 HTML5 Web Forums 2.0 -
■2007 11 HTML5
■2010 1 HTML5 Last Call
■2010 12 HTML5 (Recommendation)
■2012 1 HTML5
■2012 3 HTML5 .

92. Application Caching,
Offline Web App. Web SQL Database
App
Geolocation, Device API
Web Form 7 -> 12
Web Socket

93. Web Form UI, Attribute, Event
Canvas 2D Draw, effect
Scalable Vector Graphic 2D Vector Graphic
Video/Audio
Geolocation Device (iOS 3.0)
Offline Web Application Application/Data Cache
Web SQL Database Querying API
,
Local Storage <Key-Value> pair
Web Socket API
Web Worker Thread API

95. Device API

98. Web App Store

99. eyeOS

100. Chrome OS