1. The Art of Persuasion
Harnessing the Power of Communication

2. What is ‘Effective’
Communication
skills?
Communication skills are the
abilities that allow individuals
to convey their ideas, thoughts,
and feelings to others.
Effective communication
involves understanding others'
perspectives, responding
appropriately, and building
relationships.

3. Why is it Important?
● It is a vital skill that is necessary for people to interact effectively in personal and professional
settings
● It is the foundation of building relationships, resolving conflicts, and achieving goals
● Poor communication can lead to misunderstandings, conflicts, and even failure
● Communication skills are particularly critical in the workplace, where people must interact with
colleagues, clients, and stakeholders
● In addition, many job roles require good communication skills, such as salespeople, managers,
customer service representatives, and team leaders.
● Effective communication is also important in personal relationships, such as friendships,
romantic partnerships, and family relationships

4. Types of Communication Skills
There are several types of
communication skills that
individuals should master to
communicate effectively
All very essential !!
● Verbal Communication Skills
● Non-Verbal Communication Skills
● Listening Skills
● Written Communication Skills
● Presentation Skills
● Empathy and Emotional Intelligence
● Creativity and Problem-Solving
● Adaptability and Flexibility

5. Verbal
Communication
● Verbal communication involves using words
to convey ideas, thoughts, and feelings
● It requires individuals to
○ Speak clearly
○ Listen actively
○ Articulate thoughts and ideas
○ Ask questions to ensure understanding
● It can take the form of face-to-face
conversations, phone calls, video
conferencing, or public speaking
● These skills are necessary for successful
communication in team meetings,
presentations, and customer interactions
WORDS

6. Nonverbal
Communication
● Nonverbal communication refers to the use
of body language, facial expressions, and
gestures to convey a message
● It can convey emotions and attitudes that
words alone cannot
● It skills include the ability to
○ Maintain eye contact
○ Use appropriate body language
○ Tonality
○ Interpret nonverbal cues from others
● Non-verbal cues can help individuals to
express emotions, establish rapport, and
build trust
● These skills are important in job interviews,
negotiations, and sales interactions.

7. Listening
Communication
● Listening skills are an essential component
of effective communication.
● It require individuals to
○ Pay attention to the speaker
○ Understand the message
○ Respond appropriately.
● It also includes the ability to maintain eye
contact, ask relevant questions, and show
empathy and understanding.
● These skills are important in all aspects of
communication, from personal relationships
to business negotiations.

8. Written
Communication
Skills
● Written communication refers to the use of
written language to convey a message
● These are essential in the workplace and is
often used in emails, memos, reports, and
presentations
● These include the ability to
○ organize thoughts and ideas
○ use proper grammar and punctuation
○ appropriate formatting
○ tailor the message to the audience
● These skills are important for clear and
concise communication that is easy to
understand and interpret

9. Presentation
Skills
● Presentation skills refer to the abilities and
techniques used to effectively deliver a
message to an audience.
● These skills are necessary for professionals
across various fields, as presentations are
often used to share information, persuade or
influence others, and showcase one's
expertise or ideas.
● These involve the ability to
○ Plan, Design, and Deliver a presentation in
a way that engages the audience and
conveys the desired message.

10. Emotional
Intelligence
● Empathy and emotional intelligence are
important skills that enable us to understand
and connect with others on a deeper level.
● They involve the ability to recognize and
understand the emotions of others, and
respond appropriately.
● These include the ability to
○ Show genuine interest in others
○ Respond to emotions with empathy
○ Adapt communication style to the needs
of others.
● These skills are essential in building strong
relationships and fostering teamwork.

11. Creativity and
Problem-Solving
Skills
● Creativity and problem-solving skills enable
us to think outside the box and come up with
innovative solutions to problems.
● They include the ability to
○ Think critically
○ Come up with new ideas
○ Communicate them effectively to others.
● These skills are important in brainstorming
sessions, team meetings, and presentations.

12. Adaptability and
Flexibility
● Adaptability and flexibility are important skills
in communication because they allow us to
adjust our communication style to different
situations and audiences.
● These include the ability to
○ Understand the needs and preferences of
different audiences
○ Adjust tone and language accordingly
○ Communicate effectively in different
contexts.
● These skills are important in business
settings where communication needs to be
tailored to the needs of the audience.

13. Is knowing
enough though?

14. How to Improve?
Practice Active Listening:
Active listening is an essential component of effective communication. To practice active listening, focus
on the speaker, maintain eye contact, ask questions, and paraphrase what the speaker said.
Choose Words Carefully:
The words we use can have a significant impact on how our message is received. Choose words that are
clear, concise, and respectful. Avoid using jargon, slang, or offensive language.
Be Aware of Body Language:
Nonverbal communication can convey emotions, attitudes, and intentions. Be aware of your body
language, facial expressions, and tone of voice. Use open body language and avoid crossing your arms or
legs.

15. And…
Use Visual Aids:
Visual aids can simplify complex information and make it easier to understand. Use graphs, charts, and
images to support your message.
Practice Empathy:
Empathy is the ability to understand and share others' emotions and perspectives. Practice empathy by
putting yourself in others' shoes, listening to their perspectives, and responding appropriately.
Be Clear and Concise:
Clear and concise communication can prevent misunderstandings and ensure that your message is
understood. Use simple language, avoid jargon, and be direct.

16. And… These!
Avoid Interruptions:
Interruptions can be disruptive and prevent effective communication. Avoid interrupting others and allow
them to finish their thoughts before responding.
Practice Assertiveness:
Assertiveness is the ability to express yourself confidently and effectively. Practice assertiveness by
expressing your opinions, feelings, and needs clearly and respectfully.
Use Positive Language:
Positive language can promote understanding and build rapport. Use positive language by focusing on
what you want to achieve, rather than what you want to avoid.
Seek Feedback:
Feedback can help you improve your communication skills. Ask for feedback from

17. Therefore
Effective communication skills are essential in the
workplace and in everyday life.
It is important to communicate openly and directly
with coworkers and superiors to build trust and foster
a positive work environment.
By improving communication skills, individuals can
build better relationships, achieve better outcomes,
and advance their careers.

18. Thank You!!