MIG Spain Lifestyle Experience Center Project Proposal outlines plans to open an experience center in Shanghai Free Trade Zone to introduce high-quality Spanish products to Chinese consumers. The center would be operated by ChinaLight and COFCO using a proven model from MIG Germany and South Africa. It would leverage the Free Trade Zone's customs and currency policies to exhibit and sell imported goods. The goal is to partner with 20 top Spanish suppliers and expand nationwide by franchising the MIG brand and experience center concept.

1. MIG Spain Lifestyle Experience
Center Project Proposal
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2. Catalogue
1. What is MIG?
2. What is MIG Spain Project?
3. What are advantages of MIG zone?
4. What are MIG nicely achieved and partners?
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3. What is MIG?
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4. MIG = More Intelligent Goods
MIG is famous for its high-quality products from “APPELLATION OF ORIGIN”.
Every product of MIG is full of intelligence, which is reflected in the craft, the expertise or the
services.
When the people enjoy the high-quality products, they can perceive our sincerity.
MIG is convinced that “Quality changes life.”
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5. What is the system of MIG？
International trade
platform whose value is
oriented to offering a high
quality of life through
different kinds of products
from different countries.
The construction of a
nationwide MIG Lifestyle
Experience Centre as
distribution channel.
National membership system
based on MIG.
 On-line e-commerce system
Buiding MIG as a brand of
the importation of high-
quality products with
“designation of origin”.
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Platform
(Operate)
Channel
(Construct)
System
(Establish)
Brand
(Build)

6. Collection of
foreign goods
Financial
Support
Operation of the
system
Sales Network
What does MIG offer？
MIG contributes a platform where foreign good are
concentrated in the form of joint-stock partnership with
companies like Chinger and Afriagro. In this way it can
colaborate with the suppliers directly.
The united platform of importation - Chinalight Industrial
Products Import and Export Corporation (exclusive agent of all
products in China Mainland, Hong Kong and Macao)
The united platform of operation – Shanghai Hengtianyutuo
S.L & Chinger (Shanghai) S.L
(exclusive distributor of all products in China Mainland, Hong
Kong and Macao )
Cooperation Network of MIG:
- Lifestyle Experience Center (Exclusive regional distributor
authorized by Chinaight y Hengtianyutuo)
- E-commerce platform – Lakala y Womai e-comerce de
COFCO, etc.
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7. Market Layout：
1、Cities (Flagship Store) and sales network of second level in
districts
2、Exclusive regional authority
Conditiones of cooperation：
1、Recognition of the Brand MIG and its management model.
2、Strong network contacts in local communities
3、Solid financial strength
4、High-Performance OperationsTeam
Location requirements：
Business district with target market of mid and high end
consumers.
Area of the Flagship Store：800-1000 ㎡
Area of the Experience Centre：200-300 ㎡
Criteria of estalishment and operation ：
Unified SI system of stores
Unified disposition and functional layout
Unified ERP and CRM management system
Unified system of Price Management
How does MIG work？
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8. Principal Regional Store (City）
Direct Selling：
1、Domestic demand
2、Members of community
3、Members of social networks
4、Sales in stores
5、Sales in MIG
Distribution：
1、MIG franchising
2、Regional distribution
3、Traditional channels of distribution
MIG Lifestyle
Experience Centre
（District）
1、Domestic demand
2、Members of
community
3、Members of social
networks
4、Sales in stores
Principal Business Model：
System of Membership
Same annual membership fee（365 yuanes/year）
Same treatment for all of the members
Same value-added services for all of the members
First
Level
Second
Level
How does MIG work?
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9. Internationally：
Become an InternationalTrade Platform with an excellent management system and a
good control of productos and with great influence abroad.
Nationally ：
Become a brand of import services with its own sales channels and with great
influence in China.
The future of MIG
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10. What is MIG Spain Project?
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11. MIG in Spain
The objective of the project:
Help the Spanish companies to enter and explore the market of China.
Presentation of the project：
The MIG Spain Lifestyle Experience Center, created by ChinaLight y COFCO, state-owned
enterprises of import and export, is situated China (Shanghai) Pilot Free Trade Zone. It will
become a bridge to connect the Spanish products of high quality and the Chinese consumers.
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12. The Operating Model
MIG Spain will copy the operation model of MIG Germany and MIG
South Africa, which had a great success.
 "CHINALIGHT Everbright Imp. & Exp. Corp. “ will sign an contract with the best Spanish
suppliers involved in the MIG project as exclusive sales agent in China Mainland, Hong Kong and
Macao to ensure the continued supply and the exclusivity of their products in the Chinese
market. It will be a contract of a minimum duration of 5 years.
The first year after the signing of the contract of exclusive agent will be a trial period for the
promotion of products, both parties do not explicitly stipulate an import quota. Having
completed the first year of testing, both parties are entitled to terminate the contract according
to their opinions on the potential of the products in the market.
 The import quota of the first year depends on the suppliers and the originality of their
products.
 Rental cost: 3€/day per square meter (It’s posible to increase the cost every year)
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13. The Operating Model
 Exihibition and experience of the products: negociation with the distributors,
placing orders and group buying.
Online shopping:“Womai” owned by COFCO, Lakala e-cormmerce, etc.
Exclusive Channels: Over 7000 stores form the sales network of Chinalight and
COFCO in China.
Collaboration with external marketing platform of high quality.
The MIG Lifestyle Experience Centre will be installes nationwide.
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14. Advantages of the colaboration
 MIG enables the Chinese consumers to
have a direct experience of the products
“made in Spain”.
 MIG makes it possible for the Chinese
consumers to buy Spanish products quickly
and easily without leaving the country.
MIG can expand the knowledge of Chinese
consumers of the cost performance of
Spanish products and thus influencing their
consumption habits.
 MIG provides the opportunities to
export to the Chinese market for the
Spanish SME.
 The companies can demonstrate their
products with different types of goods
from different brands to create a
synergistic effect.
 They can also reduce exportation costs
by
removing the traditional intermediate cir
culation
Objetive:
In the first phase inviting 20 companies

15. What are the advantages of MIG zone?
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16. The Shanghai Free Trade Zone
established by the Chinese government,
was officially opened on the 29 of
September 2013 with a total area of
28.78 square kilometers.
It includes:
- Waigaoqiao Free Trade Zone
- Waigaoqiao Free Trade Logistic Park
- Yangshan Free Trade Port Area
-Pudong Airport.
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Shanghai Free Trade Zone
These are 4 customs areas of special control

17. The products of MIG L.E.C can enter
the free trade zone without the
prepayment of customs duties.
MIG Spain LEC is entitled to arrange
storage, exhibition and marketing
without a time limit.
The Free Trade Zone provides
favorable policies and financial
incentives for MIG Spain L.E.C.
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Policies

18. In the MIG Spain LEC located in the Shanghai Free Trade Zone, companies
can open an account in RMB and another in foreign currency in the same
time. Moreover, the principal account and the commercial account can be
combined into one.
Situated in the Free Trade Zone, the MIG Spain LEC can solve the problem
of the exchange between RMB and foreign currency with the companies
outside the Free Trade Zone, because MIG can reserve 100% its revenue in
foreign currency rather than sell it to the bank compulsively.
There isn’t any restriction on the RMB exchange policy in the MIG Spain
LEC of the Free Trade Zone.
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Foreign Currency

19. The exposition with protective tariff facilitates the commercilization of the products
“made in Spain” : In the MIG Spain LEC, the Spanish supplies and the Chinese customers can
communicate with each other face to face. The Spanish companies have sufficient time to show and
present their products, provide training and offer after-sales services. And the customers can place and
order or use the distribution services at any time they want.
The perfect combination of exhibition and
presentation:
Apart from the permanent exhibition in the MIG Spain
LEC, the Spanish supplies can also participate in the short-
term presentation of other cities. The Free Trade Zone can
grant them an authorization of up to 3 months so that they
can present their products without paying customs duties
even outside the Free Trade Zone. In this way the cost on
transportation and commericial promotion can be reduced.
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Advantages of the Platform

20. The right to defer the payment of tax and business cost
reduction
The protection of the excellent goods
The selected Spanish products can enter to the MIG Spain LEC under bond.
The VAT and other taxes shall be paid only when products have been sold in
the Chinese market. In this way, these two parties can reduce the cost in the
occupation of capital and enhance the market competitiveness of their
products.
For those products preferred by the Chinese consumers, MIG will provide
market-based protection for their producers. Chinalight will sigh a contract
with those excellent Spanish supplies as their sole agent in China Mainland,
Hong Kong and Macao. The contract will last at least 5 years. The purpose is
to ensure the continuous supply and the exclusivity of its products in the
Chinese market.
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Advantages of the Platform

21. What are MIG nicely achieved and partners?
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22. MIG Shanghai is situated in Shanghai Free Trade Zone, NO.526 of Futedongsanlu, Shanghai, China. Currently it
covers an area of 2,300 ㎡. It contains the Pavillion of Germany, the Pavilion of South Africa and the
Mediterranean Pavilion. All the products of MIG will be physically demonstrated in the pavillions. MIG
Shanghai is the demonstration centre, the Investment Promotion Centre, the Experience Centre for major
customers and the permanent exhibition centre for all of the products of MIG. Next to our centre there
exist exhibition centres of international brand such as Carlsson-China,Germany Zeiss, Porsche, Mercedes,
BMW,Volkswagen and Audii.
MIG in Shangai
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24. MIG was officially opened on the19 of September of 2014.There were more than 200 people
attending the opening ceremony including the leaders of Shanghai Free Trade Zone and the
partners of MIG Germany and MIG South Africa.
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Grand opening of MIG Shangai

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26. As the first international trade platform with a great collection of goods of multi-country and multi-
type, the opening of MIG Shanghai drew a lot of attention of Chinese mainstream media. On the same
day, more than 28 primary communication media in the country reported the inauguration.
Siglo
XXI
Página
web TOM
Página web
Guangming
Página web
de China
Diario 26
News about MIG

27. Página de
China Business
Media
Página de
Fast Moving
Consumer
Goods
Página de
Vida Oriental
Página de
Economía de
China
Página
ChinaLife
Página Sohu
Even today the media keeps talking about the MIG!
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News about MIG

28. Main partners and the partnership
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29. China National Light
Industrial Products
Import and Export
Corporation
Grupo LAKALA “Womai” de COFCO
Chinafood TV Beijing
Tianhengshengshi
Shangai Hengtianyutuo S.L.
CHINGER (Shangai) S.L.
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Chinese partners

30. ChinaLight Everbright Imp. & Exp. Corp.
Founded in 1987, Chinalight Everbright Import & Export Corporation is
engaged in import and export businesses in the areas of light industrial
products, foodstuff, engineering equipment and raw materials,
with registered capital of 50 million yuan. The company is equipped with
specialized departments and diversified channels of purchase, production
and marketing as well.
The company has been providing the value-added services to customers
with its outstanding business management and high company reputations.
The company will continuously expand new business areas with more
flexible management models.
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A subsidiary of China National Light Industry Import and Export Corporation

31. As a member of Lenovo Holdings founded in 2005, Lakala Group
(Lakala) is a Chinese leading Internet finance and community e-
commerce company, and is one of the earliest enterprises that obtained
the national license for all-category payment from the Central Bank in
2011.
So far, Lakala has owned over 80 million users, served over 500,000
merchants and over 800 million users in over 300 domestic cities,
covered over 80 percent of communities and registered a monthly trade
volume of over 100 billion yuan.
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Group Lakala

32. Womai (www.womai.com) is a B2C e-commerce website launched
by COFCO for consumers. We are committed to building China's
largest and safest food shopping website that allows you to enjoy
more convenient shopping and safer food.
Womai net was founded by World Top 500 Enterprises COFCO
Corporation in 2008. The COFCO(COFCO) is China’s largest food
company, which is committed to utilizing the constantly renewable
natural resources to provide human with nutrient and healthy food,
high quality life space and life service, and contribute to the
prosperity of human society.
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“Womai” of COFCO

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34. Chinafood TV is a digital pay television channel focusing
on cooking shows. CFTV broadcasts 24 hours a day covering 148
cities in China Mainland. The program presents high quality food from
all around the world to its audience through special gourmet shows or
TV shopping.
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Chinafood TV

35. Beijing Tianhengshengshi Comunication (Tianhengshengshi) is a
company engaged in the market research and the market development in the
fields of culture, sports and wine. Through the corporate collaboration with
companies engaged in international trade such as CHINALIGHT and COFCO,
Tianhengshengshi has adquired abundant experience and extensive
relationships with the customers. It has also found a new business model-
selling imported food domesticly and accumulating a great number of good
distributors in the same time.
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Beijing Tianhengshengshi Comunicación

36. With many years’ experience in international trade, Hengtianyutuo is
dedicated to developing the idea of “quality changes life.” Through its
knowledge of the Chinese market, it has already imported foods and
commodities of high quality from Germany, South Africa and the
Mediterranean area in accordance with the process “research-selection-
negociation-importation-promotion'. Currently it is working on copying the
model of the brand, the marketing and the finance of MIG in different cities
to creat a Brand Effect across China.
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Shangai Hengtianyutuo S.L.

37. Chinger-Creativa
Consulting Co, Ltd. Afriagro (Pty) Ltd.
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International Partners

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Chinger-Creativa Consulting Co, Ltd.
Chinger-Creative Consulting Co., Ltd. (abbreviated as Chinger)
is a German company engaged in the business creativity and
communication and has established a professional service network in
Germany and China with a different operating model and a complete
services system. Chinger provides research, positioning, creativity,
design and marketing to cities, companies, organizations, products
and activities. Recently Chinger has shifted the focus of its strategy
towards China and has begun a new marketing project for the next 10
years on MIG Germany.

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Afriagro (Pty) Ltd.
Afriagro is a South African food and beverages company with a focus on
exporting to China. They have their own food labels, while also representing
several South African wine and food producing companies. With the backing of
China’s two biggest state-owned retailers, it operates the MIG South Africa in the
Shanghai Free Trade Zone. The company has an extensive network of
international trade and good reputation. To meet the demand of the domestic
consumers for high quality products, Afriagro Ltd is able to offer a good solution.

40. Collection of
foreign products
International
Settlement
Operation de the
MIG Platform
MIG regional
Lakala
E-commerce
ChinaLight Everbright
Imp. &Exp. Corp.
(Exclusive agent in China Mainland, Hong
Kong and Macao)
CHINGER / Afriagro
ChinafoodTV
TV Shopping
Womai of
COFCO
E-commerce
Reginal partners
MIG regional
Beijing
Tianhengshengshi
Promotion and publi
relations
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Cooperative Relation
Channels
Hengtianyutuo&CHINGER
(Shangai)
(Exclusive distributor in China Mainland,
Hong Kong and Macao)

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Current MIG Suppliers

42. XIANXING SPAIN
Xianxing SPAIN is a Chinese company registered in Spain with
head office in Barcelona.
It is engaged in the import and export of food, wine, natural juice,
organic and ecological products, household products and so on. It
also invest in real estate and hotel industry through the promotion
and construction of residential buidings and the exploitation of the
hotel business.
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Operator and promoter of MIG Spain

43. As the project developer and
operator of MIG Spain, authorized by
ChinaLight Everbright, we hope to
cooperate with governmental
organizations, business associations,
professional firms and social
institutions to promote the project
throughout Spain. Our objective is to
introduce the Spanish leading
companies and their products to the
Chinese market so that the1.3 billion
Chinese consumers can know more
about the concept "Made in Spain".
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XIANXING SPAIN

44. Thank you
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