Information about various broadcasting functions and which can be enabled by IT and outsourced optimize operations costs and to focus on key broadcasting business

1. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
Media & Entertainment Industry Outlook
With the global media and entertainment industry growing to more than $ 2 trillion by 2009 and
proliferation of content in multiple formats across media platforms, there is a sizeable business
opportunity emerging in the media outsourcing market. Major content owners globally are focusing on
creating strong content after-markets and generate revenue through multiple platform delivery. This will
allow broadcasters and content owners significant incremental revenue upside and reduced
costs.
India's media services outsourcing industry continues to thrive as large media conglomerates like Viacom,
Walt Disney and Cartoon Network are increasingly sourcing animation from India.
Media services broadly include services provided for entertainment, marketing communication and non-
entertainment (pre-media). Animation is the largest segment within media services, followed by gaming.
Pre-media services make up for less than 5% of the total Indian offshoring revenues in the media
services segment.
Buyers of media services (% share in total work offshored)
The Drivers
More than 70 per cent of the work on media companies is digital in nature and all of them can be outsourced.
The outsourceability provides a sizeable opportunity for the third party vendors to tap. The outsourceability as
mentioned by a media expert arises from the fact that the global media industry is “currently at an inflection point
similar to Y2K phenomenon as decades of analog is being converted to digital from major process based operations
to high-end functionality".
Cost savings is a prime driver of media services outsourcing. Work in India can be done cheaper by around
20-30 per cent. Besides cost, availability of skilled manpower and scalability are the key drivers.
Services Outsourced
Services outsourced are usually in the areas of editing, digitization and closed captioning, archiving and metatagging,
re-purposing content, etc. Source18 provides plans to provide re-purposing of current as well as archival content for
the mobile platform.
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2. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
Other Specific Services offered under outsourcing are mentioned below:
• Creative Artwork
o Adworks/ promos Corp Films
o Craft Editing
o Graphics & Animation
o Post-Production
• Cataloguing
With growing needs for digitization of assets, it has become an imperative need for media companies to catalogue
the media artefacts in the right manner. These will enable easy ‘find-ability’ of artefacts.
• Restoration & Digitization of Assets [Digital Asset Mgmt]
With every passing day, media companies realize the need to digitize their content which have been either acquired
or produced over the years. The media lab can manage and digitize content from vinyl, DAT and tapes. A 3 step
process is followed to manage the content; Digitization, Restoration and Archiving.
• Repurposing Content for different delivery channels/ Re-packaging
• Audio Digitization, Metadata mgmt
• Media Transcription:
Companies offers services for transcribing News programs, interview recordings, radio shows, talk shows, public
forums, press conferences, web casts, feature stories, special reports, sermons, speeches, testimonials, analyst
calls, infomercials, pod casts, training sessions, video taped events, commercial films, entertainment programs
and studio created or independent documentaries.
They offer a variety of transcription services like Documentary transcription, Script transcription, Reality TV Show
Transcription, Continuity transcription, News Footage transcription, One-on-One interview transcription, and
production transcription for media professionals.
Other Services commonly provided by IT Companies to Media & Entertainment Industry
o Application Development Support and Maintenance
o Business Intelligence Services
o Content Management Services
o Application Maintenance and Support
o Database Administration Services
o Web Operations Support
o Infrastructure Management Services
o Re-engineering Services
o Verification and Validation Services
o Customer Relation Management
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3. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
o Maintenance and Support
o Website Maintenance and Enhancements.
o Application Integration
o Supply Chain Management
o Legacy Applications
o Back Office Automation
o Software components for portable multimedia devices like mobile phones, personal media players and
satellite receivers
o Internet Gaming and Accounts
o Management for Online
o Gaming and Casinos
o Digital Asset Management Systems
o Pagination Software for publishing companies
o Broadcast Station Management and Automation
References of few Media Services Providers in India
Thomson Reuters Center
Reuters is one of the pioneers in setting the media outsourcing trend in India, back in 2004. The Reuter’s center in
Bangalore, which now employs over 1000 journalists, provides service support to Reuter’s offices worldwide at a
fraction of the cost. Reuters plans to locate up to 1,500 people, or 10 percent of its workforce of 14,900, in the
southern India town that has become a hotspot for information technology development and back-office services.
Staff consist mostly of data and technical employees.
Source18 - A joint venture of Infosys & TV18
Source 18 offer services in enabling content for digital media including digital archiving and metatagging, repurposing
content, work flow charting, ideation, reediting, transcoding, quality control as well as media process outsourcing
which shall include promo production, traffic management, uplinking, inventory management.
The services would also offer analytics, finance and accounting services, order management, rights management,
HR and other outsourcing services. Source 18 utilize the services of Tangerine Digital Entertainment, a company
specializing in content repurposing and media process outsourcing, for part execution of the contracts.
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4. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
National Geographic Channel International (NGCI) has signed up for repurposing their archived and current
content for the mobile platform.
TCS Media Services
TCS Offers Media Process Outsourcing – Digitization, Conversion, Coding And Segmentation, And Editorial
Services.
Broadcasting and Cable Segment
o Syndication Systems, Broadcast Management Systems, Enterprise Content Management Systems, Rights
and Contract Management Systems
o Digital Transition and New Content Monetization Models
New Media
o Multi-Channel Distribution [B2B]
o Consumer Experience – Web 2.0 and Social Networking
o Mobile Media Consumption
o Online Advertising and Long Tail Monetization
NGEN (A joint venture of NDTV and GENPACT)
NGEN Media Services offers creative solutions, digital asset management and post production service to its clients.
Cinedreams Productions
It offers non-linear editing facilities using internationally recognized industry-level software. We can also
convert any form of analog media (PAL, NTSC, VHS etc.) into the digital form and vice versa. It is also
into the conversion from celluloid to digitals (Inverse Telecine) and digitals to celluloid (Reverse
Telecine) on a job basis. It also provides compositing service using internationally acclaimed software to
produce special effects.
References of Broadcasting Services Providers - Overseas
Broadcasting Center of Europe
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5. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
Broadcasting & Transmission
BCE offers numerous custom-made playout solutions, from highly sophisticated broadcasting
for Generalist TVs to basic playout for low-budget thematic Channels.
Whatever the level of sophistication required, BCE always uses full digital server-based
solutions, enabling the re-use of digital video contents as many times as needed without any
additional processing.
For Generalist TV Channels, the complete package includes play-list management, logistics
for handling the media, digitizing and filing, live-feed reception, MPEG-2 server-based
play-out, final control of broadcasts with logo or character insertions, digital storage of
content, signal quality monitoring, signal delivery to uplink points or to cable networks.
Many additional services are offered “à la carte”: press bulletin preparation, production of
trailers, quality control of delivered material, supply of archive material, teletext services,
authors’ rights declarations, as run log monitoring, program grid design, etc...
Flexible playout solutions for thematic Channels: thematic niche channels often have a high
number of repeated programmes. They can thus fully benefit from BCE's video-server based
infrastructure to rapidly set up the new TV program and play over and over selected sequences
of content, with the same perfect quality. Play list management can be kept extremely simple
thanks to the use of in-house developed software tools. Signals produced are in strict
compliance with the DVB standards. They can be encoded at the bit-rate of your choice, either
free-to-air or scrambled, and be delivered directly to the main satellite or cable operators.
Post Production Services
• Editing and Special Effects
• Format Conversion/Telecine
• Graphics and Animation
• Mastering and Duplication
• Music and Sound Libraries
• Subtitling and Closed Captioning
• Computer Graphics
• Edit Suites
• Mastering, duplication, transfer
• Vaulting
• Telecine & Transcoding
• Quality Control & Checking
• Movie2me
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6. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
Red Bee Media
Key Services offered
• Subtitling
• Sign Language
• Audio Description
• Transcription
• Movie2me
• Content Repurposing
• Editorial Meta data
• Media Logistics
• Store and Archive
• Linear Playout Services
• On-Demand Playout Services
• Programme Metadata for EPGs
• Language Translation
Technicolour Network Services (TNS)
Key Capabilities
Manage
• Contribution facilities
• Multi-source ingest
• Radio SNG facilities
Prepare
• Library services
• Quality control
• Compliance services
• Digital storage and archive
• Program packaging
• Re-purposing
• Encoding and transcoding
• Duplication and format conversion
• Language wrapping
• Content security
Deliver
• Television playout
• Radio playout
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7. Overview of developments in Media Process
Outsourcing Space in Broadcasting Industry (UK)
• IPTV/mobile/VOD/OOH
• Disaster recovery
Ascent Media.
File Based Services
•Encode & Ingest
•Digital Library Management
•Content Repurposing & Versioning
•Metadata Management
•Real and Non-Real Time Distribution
•Electronic Fulfillment
•Performance Tracking
•Global File Transport
•Content Store-and-Forward
GlobeCast
GlobeCast offers a full range of services that go far beyond the transport of signals via satellite or fibre.
Media Management can cover simple disaster recovery requirements, playlist management, and much
more – up to full MCR services.
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