SEO for YouTube & Video results case studies

1. Search Engine Results Growth
for Website & YouTube
From video & blog SEO activities for
two clients over several months
Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

2. YouTube & SEO – client A
Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

3. Takeaways from the following small business
career coach client SEO results (client A)
! The data that follows shows steady rise in Google-displayed
views to searchers, actual users clicking through
to the website, and YouTube video views over 6 months.
! Steady rise from start to over 400 video plays over the
period.
! For a new YouTube channel with only 9 videos (added across
the period).
! This growth was achieved via tech implementations with
YouTube, Google+ and website syncing.
! Website also achieved growth in results via these and
additional SEO activities.
! Keeping in mind all starting from ground zero; new website,
Google+ and YouTube content, pages and videos (website
work begun January/February 2014).

4. YouTube Results over only 9 videos

5. Youtube

6. YouTube & SEO – client B
Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

7. Takeaways from the following small business
lawyer client SEO results (client B)
! The data that follows shows steady rise in Google-displayed views
to searchers, actual users clicking through to the website, and
YouTube video views over 90 days.
! Steady rise from 22 Google displays to viewers on May 23, to 170
displays on Aug. 8.
! Up to 25 views on specific days of videos in YouTube, 238 lifetime
views.
! Although capitalizing on only 5 YouTube videos, this growth was
achieved via tech implementations with Google+ and website
syncing.
! Website also achieved growth in results via these and additional
SEO activities.
! Keeping in mind all starting from ground zero; new website,
Google+ and YouTube content, pages and videos (work begun
March 2014).

8. 21 & 25 YouTube daily video views for Aug 14 and July 21. Lifetime views = 238.
(keeping in mind starting from 0 channels/videos, to add total 5 videos)
!

9. Steady rise from 22 Google displays to viewers
on May 23, to 170 displays on Aug. 8; via SEO
blog posts and YouTube (keeping in mind new
website and channels as of March-May 2014).

10. Thank You!
Jake Aull | ZenFires Digital Marketing | SEO & Websites | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull