Why Video is the Wild West
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Why Your Company Needs to Be on YouTube How You Can Drive Sales & Traffic using TrueView (YouTube Advertising)
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Why Video is the Wild West
- 3. Who Am I? • Writer • Designer • Director • Producer • Editor • Marketer
- 4. Who Am I? What I’ve Done
- 8. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME iPhone 4S Launched with iPhone 5 Released iPad 3 Released Popular Keyword Trends.
- 9. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000 Views: 25,571,944 IMPRESSIONS: 47.8 MILLION Minutes: 13,211,626 $75 3% CLICKS: 389,000 Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2) Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLION Value: $1,452,424.57 Video Video $25 1% ROI: +1,797% ZAGGtv Time Line iPhone 4S Scratch Test 200,000 VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test 100,000 2009 Created ZAGGtv 2010 2011 2011 2012 2012 JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
- 11. & the Wild West
- 12. Why?
- 13. New Land
- 14. What Made the West Wild? Freedom
- 15. Gold
- 16. What Makes Wild? • High Demand • Low Supply • New Land • Freedom • New Opportunity
- 17. What Makes Wild?
- 18. What Makes Wild? 108,000,000 People in the USA will Watch 1,308,000,000 Videos Today
- 19. What Makes Wild? 13,000,000 Customers Click Ads Every Day
- 20. What Makes Wild? 53x Video likely to appear on first page of Google.
- 21. What Makes Wild? 43x Higher CTR than Text
- 22. What Does It Mean?
- 24. Then
- 25. Now
- 26. Then
- 27. Now
- 29. FOX on YouTube
- 30. + Driving Sales with TrueView @JakeLarsen7
- 31. TrueView Layouts
- 32. In-Slate
- 33. In-Search
- 34. In-Display
- 35. In-Stream
- 38. Interest Topics Interests of Person Content of Page
- 39. Keywords Search & Content of Page
- 41. Placements Channel, Video or Sites
- 43. Analytics • Impressions • Views • Clicks • Video Play Through • Cost Per Click • Cost Per View • CTR • Conversions • Cost Per Conversion
- 45. EXTREME Case Study } Cost: $52,165 Sales: $4,326 ROI: - 47,865% Cost / Conv: $606
- 46. Adwords for Video Doesn’t Work...
- 47. …Or does it?
- 48. EXTREME Case Study Targets Cost Per Conversion: $27.84
- 49. EXTREME Case Study Filter Targets
- 50. EXTREME Case Study } Cost: $8,628 Sales: $31,268 ROI: + 300% Cost / Conv: $15
- 51. 7 TrueView Tips Videos that Convert
- 53. How Much? CPC CPV .03₵ - 0.17₵
- 56. What’s a View? Half the Ad or < 30 Seconds
- 57. Build Video Around the Click
- 58. Video A CTR: 0.24% View Rate: 1.6 Video B CTR: 2% View Rate: 15.2 Increase: + 733%
- 60. ? Avg: $1.25
- 61. Poor Landing Page
- 63. Be Interesting 3
- 64. 4 Experiment “ There’re no expert marketers, only experienced marketers and expert testers.”
- 65. ReTargeting 5
- 67. Be Clear Good Design Eliminates Confusion 6
- 68. This is who I am. This is what I Do. This is what You Need to Do.
- 69. Measure Everything 7
- 70. Increase Sales * Product Pages with Video Get 3X more Sales
- 72. Site Analytics
- 74. What TrueView Is • Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
- 75. What TV is NOT • Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
- 77. Velcro Theory
- 79. Grow a Pear
- 80. & the Wild West Blog: JakeLarsen.me Twitter: @JakeLarsen7 Email: JakeLarsen7@gmail.com