Jake Williams used various new media technologies in creating and researching his music magazine advert and digipak project. He used the app CamWow to take photos of the band and add effects to create images for the digipak panels. Photoshop allowed him to layer images and shapes to professionally design the digipak and advert, using tools like the magnetic selection tool. Da Font provided alternative fonts to make the designs feel less standard. Blogger tracked his progress, and Survey Monkey and Facebook helped effectively conduct audience research by distributing surveys.

1. How did you use new media
technologies in the construction
and research, planning and
evaluation stages ?
Evaluation Question 4 – Part One
Jake Williams

2. CamWow – CamWow is a iPhone application that allows you to take photo’s and
then add random effects to the image. I used this software when I was creating
the magazine advert and the Digipak. I used one the software to create the
images which would be used on the panels of the digipak. I took individual
photo’s of the band and then added the affect to the images.

3. Adobe Photoshop – Photoshop allowed me to creatively produce the Digipak
and Magazine advert. The software was instrumental in allowing me to create
these two pieces of text. Photoshop allowed me to do anything I pretty much
wanted to due to its huge editing tools available. One of which was the use of
the Magnetic tool. This allowed me to cut accurately around images to make
the Digipak and magazine advert appear more professional.

4. Also, Photoshop allowed me to create the Magazine Advert and Digipak by allowing me
to create them using layers. This meant that I was able to add lots of different images and
create different shapes, all on the same canvas. This allowed me to create an effective and
creative digipak and magazine advert.

5. Da Font – Da Font is a website which allows you to download alternative fonts to be used
in Adobe Photoshop. This provided me with a larger variety of text font make the
magazine and digipak feel more professional.
With my digipak and magazine advert I used the font Pee_On_Face. This font was more
appropriate for my digipak and magazine advert than the standard fonts, i.e. Arial , as the
font has a smudginess feel. This was used to reflect the cheeky, fun side of the band.
This is what the text looks like in Arial.
ont is much more applicable, and reflects the band more accurately then the Arial font.

6. Blogger – Blogger was used to track the process of creating the Music
Video, magazine advert and Digipak. Helped me to demonstrate my
progress over the duration of the Media Studies course.

7. Survey Monkey – Survey monkey allowed me to create surveys and
post on social networking sites. This enabled me to successfully
carry out vital research into the target audience of my video, digipak
and magazine advert. Without this site it would have been incredibly
difficult for me to get as many responses for my surveys.

8. Slide Share – Slide Share enabled me to put my Power Point Presentations
online. This then allowed me to put my power point presentations onto my
Blogger Account.

9. Facebook – This social networking site was used in conjunction with Survey
Monkey to successfully carry out my target audience research. The site allowed
me to post my survey onto my Facebook account which allowed me to gain a
huge amount of responses.

10. Power Point – Power Point allowed me to effectively create presentations,
based on the information I gathered using Google as part of my research and
planning into Digipaks and magazine adverts.