A planning process that positions a region as environmentally responsible, reducing CO2 emissions and adapting to climate change

1. IIPT International Conference 2011
Lusaka, Zambia
TATA Sustainable Tourism
Destination Development Strategy:
-a quadruple bottom line approach
Commune de Tata: Southern Morocco
May 15-20, 2011

2. !

3. DESERT DESTINATION

4. Strengthen the
regional Tata
economy through
sustainable tourism
 Engage entire supply
chain
 Solicit political support
 Understand market
demand for green
destinations
 Build on Oasian +
Nomad values and
lifestyles
 Transfer green
technology
 Access traditional
knowledge

5. Desert, Oasis + Nomad Culture
Support Local
Protect the Oasis
Culture

6. Heritage and Landscape
Protect heritage Respect landscape

7. TATA Strategic Planning
Process
PHASE 3
PHASE 1 PHASE 2 PHASE 4 PHASE 5
- Resources - Product
- Mission - Sustainable ACTION PLAN
Analysis, Market
– Goals Principles, - Infrastructure
Matching
- Objectives - Market - Carbon - Technology
- Product
- Stakeholder demand emission – Training
Opportunities
Participation - SWOT reduction - Marketing-
Selection

8. Issues Supporting a
Low Carbon Approach
 Climate change and income insecurity
 Loss of oasis resources and income
 Date and agriculture production
 Water management
 Desertification
 Transformation of oasisan culture
 Local Knowledge: Living with a hotter planet
 Restore traditional irrigation + farming
 Stop exodus of regional youth

9. A ‘Quadruple
Bottom line’
Approach
1. Environment
2. Economics
3. Social
+community
4. Carbon
emission
reduction

10.  Knowledge of living with
extreme heat conditions
 Water distribution
conservation system
 Traditional ambient
architecture:
 materials, construction
techniques, layout,
ventelation
 Community cohesion
 Strong political will
 Agency Support
 Unique, diverse and
attractive landscape
 Rich craft production
 International Access:
Airport Agadir

11.  Relatively remote and
pass through region
 Unknown as a tourism
destination and
inadequate marketing
 Limited hospitality
services
 Loss of creative youth and
technical skills
 Loss of oasis production
capacity
 Community fear and
insecurity
 No sustainable tourism
initiatives
 Little access to climate
change training

12. Attractive
Resources
Market
Serious interest
Climate Stakeholder
Change Support +
Impacts Political will
Tradition Carbon Access to
knowledge on
living with
Responsible current green
Destination technologies
extreme heat

13. TATA Destination Carbon
Reduction Principles
• Solar panels • Cycling
• Ceiling Fans • Hiking
• CFL • Walking
• Operations Manuals • Mule/horse
• Retrofitting
• Waste Management
Facilities Tours
Purchase
Procedures Training
• Bulk purchasing • New technologies
• Local buying • Green management
• Organized travel and • Material sourcing
pick-up • Climate adaption
• Recycled materials • Manuals techniques

14. • Climate Change Visitor Interpretation Center (Tata)
• Destination oriented Green Marketing + Certification
• Green management training and manuals (owners, operators, authorities)
Phase I • Carbon free touring packages (cycle, mule, oasis walk) product development
• Expanded Trail planning and development
• Green Technology Fund (Solar panels, water recycling,
• Regional Purchasing Policy (Bulk buying, local purchasing)
Phase II • Employee responsible hospitality service training
• 2030 Carbon Neutral Action Plan
• Low carbon accommodation (bivouac, restored Kasbahs)
• Carbon reduction award program
Phase III • Expand local food and furniture production (SME support)

15. Carbon Neutral
Destination in
2030
 Carbon Neutral Action
Plan (2015 – 2030)
 Carbon free tourism
activities
 Local production and
purchases
 Carbon offsets
 Oasis expansion
 Palm tree plantations
 Low Carbon
accommodation and
restaurants

16. Sustainable Tourism
Policy and
Implementation Manual
Meeting the challenge through knowledge and
awareness

17. James MacGregor
jmacgregor@ecoplannet.com
www.lagencedusud.gov.ma
For the children