This document discusses entrepreneurs and entrepreneurship from the perspective of James Rock. It begins by defining an entrepreneur as a person who organizes and operates a business while taking on greater financial risks than normal. It then asks who the entrepreneurs the reader knows are and if they or their friends will become entrepreneurs. The document goes on to discuss the pros and cons of being an entrepreneur, noting that discipline and freedom must be balanced. It also discusses luck, opportunities for entrepreneurship like in cleantech and creative sectors, and challenges entrepreneurs may face like a lack of funding options.