For this project my group members and I were tasked with reimagining the process by which Neeley students choose their major. Moving through the entire design process, we first conducted interviews to both empathize with our subjects and highlight key themes from these interactions. From there we were able to develop a persona and an empathy map that summarized the typical journey and emotions felt by a TCU student going through the process of picking a major. After creating a point of view statement, we were able to ideate a variety of solutions and prototype the most realistic and beneficial ideas. What started as a few prototypes, we eventually combined into an all-encompassing website solution after testing the prototypes with various students and faculty. This web platform provides detailed information of the different majors and courses, feedback from multiple channels, a forum for questions and comments, and finally videos from upperclassmen, faculty, and notable alums detailing their experiences within TCU and the various industries it took them into.

1. Redesigning Neeley
School of Business

2. How Might We….
reimagine the process to
choose a major in the Neeley
School of Business.

3. Empathy Interviews
Key Interview Ques/ons:
Who do you, as a student, want to hear advice from?
What do you think Neeley can improve in the process to help students choose a major?
What do you feel is the most useful aspect of the major selec?on process?
30 Student
Interviews
Total
Emoji
Picture
Prompt for
TCU
Students
10 Student
Interviews -
Other
Universi?es
2 Faculty

4. Key Insights From Interviews
Prac?cal, specific
advice
Digital Sharing
PlaOorm
Neeley Advisors agreed that there is room for improvement

5. Persona
• Cassandra is a sophomore, pre-business student at
TCU.
• Very organized & well prepared as a student - s?ll
feels behind in the decision process for choosing a
major.
• Chose pre-business because her father is an
entrepreneur & knew it was a broad field with many
possibili?es.
• She has no idea what area of business she would like
to major in and feels stressed to choose quickly.
• Feels like she could make a wrong decision due to
her lack of real-world experience.

6. Think
Say
Hear See
I don’t know how to make
such a big decision without
help
I wish I knew what a
career in that field
would be like
Research and sta?s?cs
on the internet about
majors
Friends making their
decisions on a major
I feel so stressed and
rushed to make my
decision
Maybe I should talk
to my advisor?
Family tells her to
choose major that
will provide
stability
Friends stressing
about their
choices too
People tell her her major
won’t maZer much - her
career probably won’t
even be related
What if I don’t choose
the right major and
want to change? Will I
graduate on ?me?
Junior & Senior
friends who have
purpose & know
what they want to
do

7. Point of View Statement
• We met Cassandra, a
sophomore, pre-business
student who feels pressure
to quickly choose a major
upon admission to
the Neeley school.
• We were surprised to
learn that talking with her
academic advisor only
made Cassandra feel
more rushed and
overwhelmed.
• It would be game changing
if Cassandra could decide
on a major later without it
compromising her
academics or planned
graduation date.

8. Ideate
• Web Seminar
• Mentor Program
• Live Q and A
• Real World
Exposure
More Elec?ves
E-Classes
Student Forum - Chat Room
Major
Symposium
Shadow
Program
Guest
Speakers
“Day in the
Life”
Themes

9. Key SoluAons
Useful
Realis?c Feasible
• Crowdsourced
Mentoring
Program
• 360 Degree Video
PlaOorm

14. Iterate
"We like that there
is a student and
alumni
perspec?ve!"
"Are the mee?ngs
with mentors in
person?"
"How long would the
mee?ngs take?"