SlideShare una empresa de Scribd logo
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Img: Content Marketing Institute
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http://mailchimp.com/about/st
yle-guide/
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http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
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Resources
CONTENT STRATEGY
Karen McGrane
http://karenmcgrane.com/
the elements of Content strategy book
http://abookapart.com/products/the-elements-of-content-strategy
content everywhere book
http://rosenfeldmedia.com/books/content-everywhere/
content strategy for the web book
http://contentstrategy.com/
Lynda.com Video Tutorial Series
http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html
Jennifer Bourne on WPUnicorn podcast
http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/
Confab - The Content Strategy Conferences!
http://confabevents.com/
Brain Traffic’s Content Strategy Blog
http://blog.braintraffic.com/category/content-strategy/
INVENTORIES & AUDITS
Adaptive Path’s Content
Inventory Tutorial
http://adaptivepath.org/ideas/doing-content-inventory/
UX Mastery’s Content Audit
Tutorial
http://uxmastery.com/how-to-conduct-a-content-audit/
EDITORIAL CALENDAR
Creating an Editorial Calendar
using Google maps
http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht
COPE!
NPR’s “Create Once, Publish Everywhere”
http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
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plugins & services
GOVERNANCE PLUGINS
User Role Editor
http://abookapart.com/products/the-elements-of-content-strategy
Role Scoper (advanced role mgmt)
http://rosenfeldmedia.com/books/content-everywhere/
ONLINE SERVICES
Gather Content
http://alistapart.com/article/content-modelling-a-master-skill
Blaze Content
http://www.clevegibbon.com/content-modeling/
EDITORIAL CALENDARS
Editorial Calendar plugin
https://wordpress.org/plugins/editorial-calendar/
Edit Flow
http://editflow.org/
coSchedule plugin
http://contentstrategy.com/
AUDITING
Content Audit plugin
http://wordpress.org/extend/plugins/content-audit/
33

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Content Doesn't Grow on Trees - Intruduction to Content Strategy

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  • 31. 31 Resources CONTENT STRATEGY Karen McGrane http://karenmcgrane.com/ the elements of Content strategy book http://abookapart.com/products/the-elements-of-content-strategy content everywhere book http://rosenfeldmedia.com/books/content-everywhere/ content strategy for the web book http://contentstrategy.com/ Lynda.com Video Tutorial Series http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/ Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog http://blog.braintraffic.com/category/content-strategy/ INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial http://adaptivepath.org/ideas/doing-content-inventory/ UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar using Google maps http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere” http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
  • 32. 32 plugins & services GOVERNANCE PLUGINS User Role Editor http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (advanced role mgmt) http://rosenfeldmedia.com/books/content-everywhere/ ONLINE SERVICES Gather Content http://alistapart.com/article/content-modelling-a-master-skill Blaze Content http://www.clevegibbon.com/content-modeling/ EDITORIAL CALENDARS Editorial Calendar plugin https://wordpress.org/plugins/editorial-calendar/ Edit Flow http://editflow.org/ coSchedule plugin http://contentstrategy.com/ AUDITING Content Audit plugin http://wordpress.org/extend/plugins/content-audit/
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