Leading Marketing & Sponsorship Strategist in Washington, D.C.

1. J a m e s L a u r e n S c h n e i d e r
(512) 970-2477 1600 N Oak St, #1720
Jamie.Lauren.Schneider@gmail.com Arlington, VA 22209
M a r k e t i n g P r o f e s s i o n a l
Sports Marketing & Branding & Sponsorship Management
Passionate, Motivated, and Trustworthy Marketing Professional with 10+ years of extensive experience in
developing, and directing a Strategic Marketing Operations; possesses a hands-on experience combined
with an unique approach to business development, and has created a solid track record of delivering the
support strategies that companies need to succeed. Extremely competent professional maintains proven
track record in designing and overseeing numerous marketing and branding initiatives, increasing revenue,
brand awareness and driving market growth. Possesses a strategic approach, coupled with the
demonstrated ability to effectively multi-task and manage a number of campaigns and tasks with
competing deadlines.
“Sports Marketer - Sports Fan - Champion of the Business & the Game”
Candidate manifests profound knowledge in Partnerships Management, Sports Marketing, Advertising,
Branding, Sponsorship Management, Consulting, Events Management and Player Marketing. Vast
knowledge in developing marketing plans for growth in various customer segmentation initiatives including
opportunities for Hispanics, women, and youth. Dedicated individual brings vision, creativity and high
energy and is committed to working with internal and external clients always striving to deliver outstanding
results; projects a professional image at all times, effectively contributes towards organizational success
and thrives in demanding fast-paced environments.
÷ Sports Marketing & Sponsorships ÷ Relationship Management & Client Service
÷ Skillful Communicator & Negotiator ÷ Analytical & Detail-oriented Problem Solver
÷ Events Planning & Execution ÷ Strategic Planning, Branding & Advertising
C a r e e r H i s t o r y
Small Business Engagement 2016 - Present
Freelance Marketing & Brand Consultant
Arlington, VA & Austin, TX
÷ In a mutual collaborative effort with various talent representation procured marketing and
endorsement opportunities for professional athlete and entertainment clientele.
÷ Provides comprehensive consultation and professional advice to small businesses and agencies, not
limited to a community bank, social media company and content developer.
÷ Manages the overall brand performance, creating and implementing brand plans that augment brand
equity, contributing to enhanced sales and customer loyalty.
÷ Focuses on growth and development of income streams by optimizing the marketing and brand
initiatives; devises media plans, creates various product bundling and offerings, creative promotional
materials and assumes responsibility for budget management.
÷ Establishes and cultivates strong working relationships with cross-functional teams; delivers substantial
support during the formulation and implementation of digital video and merchandising content
strategy plans, which results in significant increases of viewer engagement.
÷ Proactively works towards identification and incorporation of best practices within the marketing field;
conducts thorough research and suggests local market sponsorship and business development
opportunities in support of brand and business growth objectives.
Washington Redskins 2013 - 2016
Senior Director, Marketing Operations & Platform Strategy (2015 – 2016)
Director, Marketing Strategy & Client Services (2013 – 2015)
Ashburn, VA
÷ Spearheaded the rebranding and repositioning of platform strategies and sponsorship assets in a way
that optimized the opportunities for business growth; development brand value, positioning, defined
brand guidelines and regulated the use of logo marks.

2. ÷ Drove the business forward from a marketing perspective; deployed various strategic initiatives
required to create a profitable book of business; developed new revenue streams and established
valuable upsell opportunities in excess of $100,000 each.
÷ Executed all facets of the strategy for player brand ambassador selection; handled various aspects
including consideration of players and alumni for department programs and events.
÷ Served as the NFL point of contact; restructured the Training Camp and Draft Day programs, and
delivered effective marketing campaigns and customer segmentation initiatives to generate new fans,
improve engagement, increase brand awareness and partner attendance, and sponsor activation.
÷ Handled all aspects of platform strategy development, growth initiatives and oversaw all campaigns
and marketing activities; drove business results and ensured all goals and KPI’s are met; significantly
improved sales team’s performance and boosted sales pipeline volume by several million dollars, with
the consolidation of the rate card, contract language, and presentation materials.
÷ Strived for optimum professional effectiveness; developed and instituted an organization-wide
communication manual which streamlined and improved inter-departmental team work.
÷ Conducted thorough research and orchestrated the acquisition of marketing analytical tools, such as
Repucom (Nielsen) and Scarborough.
÷ Proactively worked towards accomplishment of set goals and objectives; undertook various strategic
initiatives leading to strategic growth and increased audience.
÷ Strengthened business performance and strategic position; deliberately planned for and generated
strategic growth through added inventory, sponsors, and platforms including the Women of
Washington, Health & Wellness, Kids Club, and Redskins Salute (the Official Military Appreciation Club of
the Washington Redskins) leading to 56,000 new members and revenue generation of over $500,000.
÷ Demonstrated outstanding ability to guide and effectively lead team of client service managers;
exhibited strong, dynamic leadership; worked harmoniously and effectively with others, developing a
strong working rapport with all team members while continuously striving to strengthen and refine the
professional effectiveness and team performance.
÷ Ensured that all marketing output and every activity is executed in accordance with brand guidelines
and in line with overall business objectives; co-developed and monitored the implementation of
sponsor activation plans which effectively leveraged assets and capabilities.
÷ Established strategic alliances with sponsors and favorable business relationship with naming rights
partner (FedEx) to ensure synergy, effectiveness, and continual improvement of the marketing efforts;
devised short term and long term strategic plans and provided expert activation suggestions.
÷ Worked in conjunction with the sales team and defined goals and objectives that provide optimum
output in terms of quality, performance, audience engagement and business growth; created
valuable, relevant sales and marketing presentations, and sales collateral that attracted, acquired,
engaged and turned audience into loyal followers.
The Marketing Arm 2011 - 2013
Consulting Specialist - AT&T
Chicago, IL
÷ Contemplated the practicality of wireless technology integration, the sponsorship landscape, and the
local market cooperation in order to suggest profitable nationwide partnership opportunities.
÷ Served as the linchpin developing effective communication across the organization and with outside
partners assuming full responsibility for the AT&T Wi-Fi Services (AWS) client relationship; formulated and
managed the strategy for AWS temporary event program to successful conclusion, maintaining 5%
growth in program development year over year.
÷ Increased AT&T revenue streams, generating potential upwards of $250,000, and enabled it to reach
their long term goals by providing substantial advice on various strategic aspects of the business;
created sustainable business growth and long-term market presence by negotiating renewal options
for permanent integration of wireless technology.
÷ With a strong focus on the desired negotiation outcome, successfully negotiated best terms for Wi-Fi
installation and sporting event sponsorships at 80+ events, including Super Bowl XLVI, Pebble Beach, the
Boston Marathon, AT&T National and the Indianapolis Motor Speedway; played an active role during
proposal reviews and POV development.
÷ Provided timely management and escalation to closure of agreements whose negotiated and drafted
terms and conditions are made in the best interest of the company; prepared legal contracts and
secured valuable sponsorships arrangements.

3. DraftFCB 2009 - 2011
Senior Media Planner - MillerCoors, State Farm, Taco Bell, Qwest
Chicago, IL
÷ Performed detailed media, market, and industry competitive research for assigned accounts;
investigated and developed a comprehensive knowledge of proposed sport sponsorship and
entertainment opportunities in order to provide sound suggestions to client.
÷ Instrumental for the success of partner agencies’ activation strategy; played a large part in helping the
company gain new business.
÷ Gathering large amounts of data and insights to produce valuable conclusions that improve future
campaigns performance; continuously worked to heighten brand recognition and core business
values; kept current with market, competitor, multicultural, field, and local trends.
÷ With an inquisitive, challenging mind acted decisively after insightful analysis; effectively operated
$200M+ budgets and driven by a future successful exit of the business provided expert
recommendations for continuous improvements of work parameters.
OMD Worldwide 2006 - 2009
Media Strategist - Gatorade, Propel, Bosch, Quaker Oatmeal, Life Cereal, LaSalle Bank
Chicago, IL
÷ Created and delivered Gatorade’s high-impact “G” rebrand and supplemental innovation campaigns
and maximized opportunities for media exposure to support the business goals.
÷ Liable for the successful execution of national sport league deals; played pivotal role in the entry
strategy for Action Sports; manipulated, interpreted and presented findings regarding sponsorship
matters to facilitate future planning with rationales.
÷ Exhibited a continuous drive for improvement orchestrating tactical and effective national, pan-Latin,
and local multi-media campaigns with the view to increase the customer base, sales, profitability, as
well as increasing the awareness of the brand across various mediums; established, grew and
deepened strong cooperative relationships with agency partners and clients.
E d u c a t i o n & T e c h n i c a l S k i l l s
Stetson University, Deland, FL, 2006, Bachelor in Business Administration
Major: Marketing
Minor: Electronic Business Technology & German
Microsoft Office Suite ÷ Scarborough ÷ Repucom ÷ Sports Property Index ÷ IMS ÷ AdViews
BrandFX ÷ SPSS ÷ SAS ÷ CRM ÷ Photoshop ÷ HTML ÷ Dreamweaver ÷ Media Tools
Improve & OMD BrainBox Tools ÷ Mergis ÷ OnPremise ÷ Publisher ÷ Illustrator ÷ Quark
M e m b e r s h i p s
Member of WISE (Women in Sports and Events)
Member of the Junior League
Member of Congressional Country Club
References Gladly Provided Upon Request