BTN LOOKS INTO BASIC PROGRAMMING AND INCENTIVES THAT CAN BE USED TO DRIVE YOUR BRAND IN THE DISTRIBUTION CHANNEL. WE WILL SEE HOW EACH INCENTIVE CAN IMPACT YOUR SALES AND HELP YOUR CUSTOMER DEPLETE MORE STOCK (BE IT DISTRIBUTORS OR RETAILERS).

1. 7 PROGRAMS YOU MUST OFFER YOUR
DISTRIBUTOR TO SUPPORT YOUR
BRAND
Beveragetradenetwork.com

2. BTN LOOKS INTO BASIC PROGRAMMING AND INCENTIVES THAT CAN BE USED TO
DRIVE YOUR BRAND IN THE DISTRIBUTION CHANNEL.
WE WILL SEE HOW EACH INCENTIVE CAN IMPACT YOUR SALES AND HELP YOUR
CUSTOMER DEPLETE MORE STOCK (BE IT DISTRIBUTORS OR RETAILERS).
Developing ‘Distributor Programs’ are now an essential step to differentiate your
brand(s) from the massive pool of suppliers.
We would also like to suggest bundling price programming with support that you offer
for your brand to your wholesalers/ distributors. In fact, we would advise suppliers to
include a support plan when sending the price list too (and more importantly sticking
to the plan).
Beveragetradenetwork.com

3. A distributor who has been in business for long appreciates the commitment and
willingness shown by the supplier irrespective of the sales and that can turn into
sales even if you had a slow start. Most suppliers give up on brands that don’t do
well in the first round of retail tastings and so does the distributor.
Here are different kinds of support programs that a supplier can offer for serious
brand building. We mention how a support plan should be structured and delve
into each of them.
Beveragetradenetwork.com

4. 1. Kick-Off Meeting: Plan a distributor sales meeting at the distributor’s workplace. Invite all the sales
representatives. Bring sell sheets, samples and be prepared. Don’t give a long speech about your winery or
brewery and how great your company is. Focus more on key selling points and give them the best 2 minute
sales pitch they can give to their retailers. Here is an example [...] Upgrade to BTN Gold Member for Full Access
of Our Article that Includes 15 Points check list for having a Successful trade show.

5. See how we can help you grow.
Register for free and start posting your products. Start selling now.
If you are a distributor or importer, post your buying lead here.
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