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Instagram 4 Business
PR in AG – Missouri State University - 2013

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The Stats
 About 100 million users globally
 Generating 40 million images each day

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Brand Marketing
 90% of internet users “trust” what other online users say about
brands.
 Instagram allows consumers to capture moments associated w/
your brand & create brand recommendations 24/7
 Brands can create relationships with consumers like never
before.

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Tips of the Trade
 Brand Content on Instagram
 Share authentic content - look real, be of real things/people, show
unique view of brand.
 Content calendar - Some content should be “in the moment” 7
others should be planned. Ex: behind the scene
images, events, great angles, close-ups of product.
 Share quality content - Interesting, attractive, engaging,emotion
emotional & memorable.
 Post often - Great content will spread via word of mouth & keep
followers following.
 Hashtags - Consistently use lots of highly relevant (to your brand)

5. +
Tips of the Trade
 Brand to User Engagement On Instagram
 Relationship building - Search for, engage with & thank users who
share positive images associated w/ your brand.
 Positive Content - Ask to share users positive content via your
company’s media channels.
 Hashtags - In time, users will start to use your brands hashtags in
their own images.
 Customer Service & Negative Feedback - Don’t be afraid to engage
w/ users sharing negative images.