Market Arts Creative reveals how they used Web 2.0 technology to give their business a makeover.

1. In the beginning...

2. mar ketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups Guide to the
Social World of Web 2.0

3. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
2-11 - 18,042,000
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
35-44 - 35,204,000
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
303,824,646 people in North America
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix

4. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
5.9% 9.5%
2-11 - 18,042,000 10.7% 10.2%
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
12.1%
35-44 - 35,204,000 17.5%
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
15.4%
18.6%
303,824,646 people in North America
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix

5. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe

6. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
DMOZ Flickr
iTunes Zoom Info
LinkedIn Plaxo
Vimeo Fast
Company
Facebook Content. Ning
You Tube Share.
LA2M
Listen.
Technorati Respond. Twitter
Public Motor City
Speaking FriendFeed Connect
Ping.fm
Podcast
Guest Naymz
Appearances Client
Web Scrapplet
Sites

7. marketar tscreative .com I M A G I N E T H AT. W E D O .
Personable
not Personal

8. marketar tscreative .com I M A G I N E T H AT. W E D O .
Biggby Coffee.

9. marketar tscreative .com I M A G I N E T H AT. W E D O .
One Bird Who Knows How to Tweet.

10. marketar tscreative .com I M A G I N E T H AT. W E D O .
One Bird Who Knows How to Tweet.

11. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Devil is in
the Doing.

12. marketar tscreative .com I M A G I N E T H AT. W E D O .
Adaptability
Long-term
New
Development
Collaborate Create
Internal External
Capability Opportunity
Control Compete
Short Term
Better
Performance
Stability ©2001 Robert E. Quinn. www.leadingwithlift.com

13. marketar tscreative .com I M A G I N E T H AT. W E D O .
Adaptability
Long-term
New
Development
Knowledge Innovation
12.5%
Collaborate 12.5%
Create
Community Growth
12.5% 12.5%
Internal External
Capability Opportunity
Quality Speed
12.5% 12.5%
Efficiency Profits
Control 12.5% 12.5% Compete
Short Term
Better
Performance
Stability ©2001 Robert E. Quinn. www.leadingwithlift.com

14. marketar tscreative .com I M A G I N E T H AT. W E D O .
Collaborate
5% = 1.5 hrs/wk
Communications
Connect with colleagues
Connect with community Create
50% = 15 hrs/wk
New Venture
Control Develop content
10% = 3 hrs/wk Launch mktg site
Operations Connect
Administration with sponsors
Marketing
Social network
Compete PR opportunities
35% = 10.5 hrs/wk Blog / Podcast
Client Services eNews / Web updates
Write
Manage projects
Solve problems
Grow relationships
©2001 Robert E. Quinn. www.leadingwithlift.com

15. marketar tscreative .com I M A G I N E T H AT. W E D O .
Collaborate
5% = 1.5 hrs/wk
Communications
Connect with colleagues New Venture
30%
Connect with community Communications
5%
Create
50% = 15 hrs/wk
Operations New Venture
Control 10% Develop content
10% = 3 hrs/wk Launch mktg site
Operations Connect
Administration Marketing with sponsors
20% Marketing
Social network
Compete PR opportunities
35% = 10.5 hrs/wk Client Services Blog / Podcast
Client Services 35% eNews / Web updates
Write
Manage projects
Solve problems
Grow relationships
©2001 Robert E. Quinn. www.leadingwithlift.com

16. marketar tscreative .com I M A G I N E T H AT. W E D O .

17. marketar tscreative .com I M A G I N E T H AT. W E D O .

18. marketar tscreative .com I M A G I N E T H AT. W E D O .
Good Enough
to Tell a Friend.

19. marketar tscreative .com I M A G I N E T H AT. W E D O .

20. marketar tscreative .com I M A G I N E T H AT. W E D O .
Roanoke College
Video Good Enough to be Viral

21. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:

22. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.

23. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.

24. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.

25. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.

26. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.

27. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.
Friend feed is a refuge for tweeted-out Twitterers.

28. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned So You Don’t Have To:
You’re not NPR.
Sketchy video works. Same rule does not apply to audio.
Snoball microphones rock.
Wireless mics really are affected by microwave ovens
and good buddy CBs.
Stupid stuff is the stuff of smart blogging.
Friend feed is a refuge for tweeted-out Twitterers.
Ping.fm is the best thing since coffee and chocolate.

29. marketar tscreative .com I M A G I N E T H AT. W E D O .
Flickr Tip: Post your own display ads in Flickr.

30. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cool Cats to Follow.

31. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cool Cats to Follow.

32. marketar tscreative .com I M A G I N E T H AT. W E D O .
Oscar

33. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Cool Cats to Follow

34. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Cool Cats to Follow

35. marketar tscreative .com I M A G I N E T H AT. W E D O .
Twitter Tools

36. marketar tscreative .com I M A G I N E T H AT. W E D O .
Twitter Tools
Search.twitter.com TwitterFriends: Analytic tool to
identify relevant conversation
TweepSearch: Find bios and patterns.
location with key words.
Qwitter: Emails you when
Mr. Tweet: Review your network someone un-follows you. (Ouch)!
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.

37. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources

38. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift. Brian Solis’s Pitch Engine
Guide to the Digital Revolution Social media press release builder
& custom newsroom
Media Post Publications
Free e-news on all things Internet MatchPoint. Subscription web
service. Analyzes key words in press
Peter Shankman’s (HARO) release. Spits out a list of journalists/
www.helpareporter.com bloggers who have written on the
Free daily e-mail about media topic. About $65/month.
opportunities.

39. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups Guide
to the Social World
of Web 2.0

40. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups The End.
Guide
to the Social World
or maybe just a new beginning.
of Web 2.0