Schmidt Jan How Do Blogs Comment On Msm

How do Blogs comment on Mainstream Media Content? Results from a link analysis ,[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object]

Blogs and Mainstream Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recent Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.deutscheblogcharts.de, Feb 2008 / www.technorati.com

Selected target sites ,[object Object],zeit.de prosieben.de zdf.de/ZDFmediathek n-tv.de zdf.de netzeitung.de welt.de heute.de wdr.de heise.de spreeblick.de taz.de focus.de netzpolitik.org tagesschau.de faz.net nerdcore.de sueddeutsche.de dradio.de bildblog.de stern.de daserste.de basicthinking.de/blog spiegel.de bild.t-online.de Blogs MSM (2) MSM (1)

Construction of the dataset ,[object Object],Resulting N Step 1.168 ,[object Object],[object Object],[object Object],[object Object],[object Object],1.750 Drawing a random sample of 70 links from each of the 25 sets 15.000 Retrieving the latest 600 links for 25 sites through the Technorati API (thanks to Jens Schröder for the help)

Codeplan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Descriptives (1) ,[object Object],Technorati measures „authority“ as number of other Blogs that link to a given site within last 180 days. Fig. 1: Distribution of Technorati Authority among linking blogs (N=1.168) ,[object Object],[object Object]

Descriptives (2) Fig. 2: Target of the link (in %; N=1.168) ,[object Object]

Descriptives (3) ,[object Object],[object Object],[object Object],Fig. 3: Context of link (in %; N=1.087)

Descriptives (4) ,[object Object],[object Object],Fig. 4: Evaluation of linked-to site/article (in %; N=1.087)

Descriptives (4) ,[object Object],Fig. 5: Evaluation of linked-to site/article – MSM & Blogs compared (in %; N=1.087) Chi²=3.849, df=2, n.s.

Descriptives (4) ,[object Object],Fig. 6: Evaluation of linked-to site/article – different types of media compared (in %; N=1.087) Chi²=13.958, df=4, phi=.114** ; online-only netzeitung.de omitted

Descriptives (4) ,[object Object],Fig. 7: Evaluation of linked-to site/article – different types of funding compared (in %; N=1.087) Chi²=11.299, df=4, phi=.102*

Descriptives (4) ,[object Object],Fig. 8: Evaluation of links to MSM – different degrees of centrality compared (in %; N=827) „ A-List“: Authority > 50 (18 %); long tail: authority < 50 (72 %)

Descriptives (4) ,[object Object],Fig. 9: Evaluation of links to Blogs – different degrees of centrality compared (in %; N=260) Chi²=8.109, df=2, phi=.177* „ A-List“: Authority > 50 (18 %); long tail: authority < 50 (72 %)

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for your attention. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Fig. XX Targeted site (in %; N=1.168) the online-only „netzeitung“ accounts for the missing 1,4%

Schmidt Jan How Do Blogs Comment On Msm

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